Financial Data and Key Metrics Changes - In Q2 2022, the company reported a 57% GMV growth and a 63% revenue growth on an unadjusted basis, while adjusted for inflation, GMV and revenue declined by 10% and 6% respectively compared to the same quarter last year [17][40] - The gross contribution margin was 5% in Q2, reflecting a 2.8-percentage-point decline year-on-year but a 1.7-percentage-point improvement compared to Q1 2022 [18][47] - Positive free cash flow of TRY185 million was generated in Q2, a significant improvement from negative TRY1.8 billion in Q1 [18][54] Business Line Data and Key Metrics Changes - Active customer base grew by 18% to 11.7 million, and order frequency increased by 23% to 5.2% year-on-year [19] - The active merchant base increased to nearly 89,000, contributing to a doubling of SKUs to 130 million [20] - Revenue from advertising solutions (HepsiAd) grew by approximately 54% [43] Market Data and Key Metrics Changes - The Consumer Confidence Index was at an all-time low of 63% in June but showed signs of recovery, rising to 72% in August [9] - The annual inflation rate reached 79% by the end of June, with inflation accounting impacting financial reporting [10][11] Company Strategy and Development Direction - The company aims to enhance its ecosystem beyond e-commerce, focusing on logistics, financial services, and cross-border operations [8] - The introduction of Hepsiburada Smart Store and Hepsiburada Premium reflects the company's commitment to innovation and customer-centric solutions [22][23] - The company is focused on improving cash flow and profitability through disciplined cost management and operational efficiency [60][62] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the challenging macroeconomic environment, emphasizing the need for effective inventory management and cost control [71][72] - The company raised its GMV growth guidance for the full year from around 50% to approximately 60% [34][64] - Management expressed confidence in the path to profitability, expecting EBITDA to improve from negative 6.5% last year to a range of negative 2.5% to negative 3% this year [34][65] Other Important Information - The implementation of IAS 29 for inflation accounting has become mandatory, affecting financial reporting [36] - The company is expanding its fintech services, with HepsiPay Wallet reaching 8 million users and a Buy Now Pay Later solution being launched [32] Q&A Session Summary Question: Free cash flow comparison to Q2 2021 - Management explained that seasonality affects cash flow, with higher inventory purchases in Q4 leading to negative cash flow in Q1, but they are working to improve cash flow performance [69][70] Question: EBITDA guidance clarification - Management stated that they cannot provide adjusted EBITDA guidance due to various factors affecting inflation accounting [76] Question: GMV guidance and competitive dynamics - Management noted that consumer behavior is shifting towards more affordable products due to inflation, impacting average order value and GMV growth [81][90] Question: Free delivery share and Hepsiburada Premium pricing - Management indicated that around 65% to 67% of GMV is covered by 3P cargo costs, and Hepsiburada Premium is priced at TRY9.9 per month [103][106] Question: Impact of new e-commerce law - Management mentioned it is too early to assess the impact of the new e-commerce law but anticipates a more favorable operating environment over time [116][119]

Exhibit 99.1 Hepsiburada Announces Second Quarter 2022 Financial Results ISTANBUL, September 28, 2022 - D-MARKET Electronic Services & Trading (d/b/a "Hepsiburada") (NASDAQ: HEPS), a leading Turkish e-commerce platform (referred to herein as "Hepsiburada" or the "Company"), today announces its unaudited financial results for the second quarter ended June 30, 2022. Restatement of financial information: Pursuant to the International Accounting Standard 29, Financial Reporting in Hyperinflationary Economies (" ...

hepsiburada Q1 2022 Results Presentation June 1, 2022 1 Forward Looking Statements SUBTITLE BELOW THIS LINE NOTES START FROM HERE AND GROW UP This presentation, the conference call webcast, press release and related communications include forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995, and encompasses ...

Exhibit 99.1 Hepsiburada Announces First Quarter 2022 Financial Results ISTANBUL, June 1, 2022 - D-MARKET Electronic Services & Trading (d/b/a "Hepsiburada") (NASDAQ: HEPS), a leading Turkish e-commerce platform (referred to herein as "Hepsiburada" or the "Company"), today announces its unaudited financial results for the first quarter ended March 31, 2022. First Quarter 2022 Financial and Operational Highlights Commenting on the results, Mr. Emirdag, CEO of Hepsiburada said: "We had a solid start to the ye ...

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 20-F (Mark One) ☐ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2021 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to OR ☐ SHELL COMPANY REPORT PURSUANT TO SECT ...

D-MARKET Elektronik Hizmetler ve Ticaret Anonim Sirketi (NASDAQ:HEPS) Q4 2021 Earnings Conference Call March 24, 2022 9:00 AM ET Company Participants Helin Celikbilek - Investor Relations Director Mehmet Murat Emirdağ - Chief Executive Officer Halil Korhan Öz - Chief Financial Officer Conference Call Participants Miriam Josiah - Morgan Stanley Hanzade Kilickiran - JPMorgan Operator Ladies and gentlemen, thank you for standing by. I am Gail, your Chorus Call Operator. Welcome and thank you for joining the He ...

Exhibit 99.1 Hepsiburada Announces Fourth Quarter and Full Year 2021 Financial Results ISTANBUL, March 24, 2022 - D-MARKET Electronic Services & Trading (d/b/a "Hepsiburada") (NASDAQ: HEPS), a leading Turkish e-commerce platform (referred to herein as "Hepsiburada" or the "Company"), today announces its unaudited financial results for the fourth quarter and full year ended December 31, 2021. Fourth Quarter 2021 Financial and Operational Highlights 1 ● Gross merchandise value (GMV) grew by 52.5% compared to ...

D-MARKET Elektronik Hizmetler Tic. A.. (NASDAQ:HEPS) Q3 2021 Results Earnings Conference Call November 23, 2021 8:00 AM ET Company Participants Helin Celikbilek - Investor Relations Director Murat Emirda - Chief Executive Officer Korhan Öz - Chief Financial Officer Conference Call Participants Cesar Tiron - Bank of America Merrill Lynch Miriam Adisa - Morgan Stanley Cem Ãœnal - Goldman Sachs Hanzade Klçkran - JP Morgan Operator Ladies and gentlemen, thank you for standing by. I am Myrtle, your Chorus Call o ...

hepsiburada Q3 2021 Results Presentation Nov 23, 2021 1 Forward Looking Statements SUBTITLE BELOW THIS LINE NOTES START FROM HERE AND GROW UP This presentation includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995 that reflect the current views of D-MARKET Electronic Services and Trading ("we", "our", "Hepsiburada" or the ...

D-MARKET Elektronik Hizmetler Tic. A.. (NASDAQ:HEPS) Q2 2021 Results Conference Call August 26, 2021 8:30 AM ET Company Participants Helin Celikbilek - IR, Director Murat Emirda - CEO Korhan Öz - CFO Conference Call Participants Cesar Tiron - Bank of America Miriam Adisa - Morgan Stanley Asl Tuncer - Goldman Sachs Hanzade Klçkran - JP Morgan Operator Ladies and gentlemen, thank you for standing by. IÂ'm Constantinos, your Chorus Call Operator. Welcome and thank you for joining me the Hepsiburada Conference ...