UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2021 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from __________ to __________ Commission File Number: 001-39671 MediaAlpha, Inc. (Exact name of registrant as specified in its charter) (State or other jurisdictio ...

Financial Data and Key Metrics Changes - The top-line transaction value for Q1 2021 was $262.5 million, representing a 58% year-over-year increase and exceeding the high end of the guidance range [5] - The company reported significant growth in the P&C vertical, achieving 74% year-over-year growth, and a 51% year-over-year growth in the health insurance vertical [5][6] Business Line Data and Key Metrics Changes - The P&C vertical's performance was a major driver of overall growth, while the health insurance vertical also showed strong momentum [5] - The company noted that the insurance industry spent only 21% of its marketing dollars online, compared to 65% across all industries, indicating a significant opportunity for growth in online distribution channels [6] Market Data and Key Metrics Changes - The company observed that employment numbers and miles driven are increasing, but commuting miles have not returned to pre-pandemic levels, which may affect future insurance market dynamics [10][11] - The company expects the soft market conditions in the insurance sector to persist through the end of the year and into the next [11] Company Strategy and Development Direction - The company is focused on capturing greenfield opportunities in the insurance market, particularly as the sector continues to shift towards online marketing [6] - The management emphasized the importance of transaction value and contribution metrics over the mix of private versus open marketplace transactions, indicating a strategic focus on long-term growth [30] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the continued strength of carrier spending, particularly in the P&C space, despite uncertainties regarding commuting patterns [9][10] - The company anticipates a seasonal slowdown in health insurance business in Q2 and Q3, followed by a spike in Q4 during the open enrollment period [23] Other Important Information - The company completed its first follow-on offering, incurring approximately $2.8 million in expenses related to professional services, which impacted GAAP EPS [46][47] - The management highlighted a trend of insurance carriers centralizing their marketing support for agents, which could enhance efficiency and effectiveness in customer acquisition [35][38] Q&A Session Summary Question: Insights on carrier spending and confidence in guidance - Management noted that while miles driven are increasing, commuting miles remain below historical levels, which may affect loss ratios and profitability in the insurance market [9][10] Question: Shift to private marketplace - Management indicated that larger partners are increasingly going direct via private platforms, validating the company's model and contributing to growth in transaction value [13][14] Question: Seasonal trends in health insurance - Management confirmed strong performance during the open enrollment period and noted that seasonal trends would likely lead to a slowdown in Q2 and Q3 before a year-end spike [22][23] Question: Digital marketing spend in the insurance industry - Management expressed optimism that the insurance industry's digital marketing spend will increase, potentially approaching parity with overall advertising market levels [44] Question: GAAP charges impacting EPS - Management clarified that the GAAP EPS was affected by one-time charges related to the follow-on offering, which amounted to approximately $2.8 million [46][47]

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark One) ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2020 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM TO Commission File Number 001-39671 MediaAlpha, Inc. (Exact name of Registrant as specified in its Charter) Delaware 85-1854133 (State or other jurisdiction of inc ...

MediaAlpha, Inc. (NYSE:MAX) Q4 2020 Earnings Conference Call March 11, 2021 5:00 PM ET Company Participants Denise Garcia – Investor Relations Steve Yi – Chief Executive Officer Tigran Sinanyan – Chief Financial Officer Conference Call Participants Frank Morgan – RBC Capital Markets Cory Carpenter – JPMorgan Michael Graham – Canaccord Daniel Grosslight – Citi Mike Zaremski – Credit Suisse Operator Hello. My name is Philip, and I’ll be your conference operator today. At this time, I would like to welcome eve ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 30, 2020 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from __________ to __________ Commission File Number: 001-39671 MediaAlpha, Inc. (Exact name of registrant as specified in its charter) (State or other jurisdi ...

MediaAlpha, Inc. (NYSE:MAX) Q3 2020 Earnings Conference Call December 10, 2020 5:00 PM ET Company Participants Denise Garcia - Investor Relations Steve Yi - Co-Founder & Chief Executive Officer Tigran Sinanyan - Chief Financial Officer Conference Call Participants Michael Zaremski - Credit Suisse Daniel Grossman - Citi Michael Graham - Canaccord Genuity Operator Ladies and gentlemen, thanks for standing by and welcome to the MediaAlpha Third Quarter 2020 Earnings Call. At this time, all participants are in ...