Financial Data and Key Metrics Changes - MOGU's GMV for Q4 FY2021 was RMB2,576 million, an increase of 6.5% year-over-year, while the GMV for the 12-month period ended March 31, 2021, was RMB13,855 million, a decrease of 18.8% year-over-year [10][14] - Total revenues for Q4 FY2021 decreased by 23.6% to RMB90.9 million from RMB119 million in the same quarter of FY2020 [11] - Net loss attributable to MOGU's ordinary shareholders was RMB108.6 million, compared to a net loss of RMB141.9 million in the same period of FY2020, indicating an improvement [13] - Adjusted EBITDA was RMB20.1 million compared to negative RMB83.6 million in the same period of FY2020, showcasing significant operational improvements [13] Business Line Data and Key Metrics Changes - Live video broadcasting GMV increased by 42% year-over-year to RMB2.245 billion, accounting for 87.2% of total GMV in Q4 FY2021 [10][11] - Commission revenue decreased by 1.7% to RMB65.2 million, while marketing services revenue decreased by 34.5% to RMB11.9 million, primarily due to the restructuring towards a live video broadcasting-focused model [11][12] Market Data and Key Metrics Changes - The live e-commerce segment is highly competitive, with MOGU focusing on product innovation to meet the demands of Chinese consumers for immersive and interactive shopping experiences [20][21] - The company is optimistic about the growth potential of the live streaming e-commerce segment, indicating that it is still in the early stages of development [29] Company Strategy and Development Direction - MOGU has transitioned to a live video broadcasting e-commerce model, with a focus on continuous innovation and the introduction of the short-live product to enhance user experience and engagement [6][9][15] - The company aims to partner with more capable KOLs to deliver the best products and shopping experiences, emphasizing the importance of the human element in their platform [20][21] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the competitive landscape in the e-commerce space but believes that MOGU's dedication to live e-commerce and operational efficiency will differentiate it from competitors [20][23] - The company is optimistic about the future growth of the live e-commerce segment and plans to continue investing in this area to capture opportunities [29] Other Important Information - The introduction of the short-live product is seen as a breakthrough in the live e-commerce industry, providing a long shelf life for content and enhancing user interaction [8][9][26] Q&A Session Summary Question: How should we see the competitive landscape going forward in the short video platform's efforts in live streaming e-commerce? - Management noted that the e-commerce space in China is extremely competitive, with consumers demanding innovative and immersive shopping experiences. MOGU will focus on product innovation to meet these demands [20][21] Question: How should we see the live streaming e-commerce growth rate this year for MOGU, where the new form short-live goes to the revenue curve? - Management believes that short-live is a crucial product feature that will help KOLs grow faster on the platform, leading to increased revenue over time [22] Question: What is the ROI of short-live versus live in terms of user interaction and repeated use? - Management explained that short-live offers better user interaction and has a long shelf life, allowing for continuous sales and higher conversion rates due to previous buyer reviews [26][27] Question: What is the generic growth outlook for the last quarter and the quarter going forward? - Management refrained from providing specific forward guidance on GMV growth but expressed optimism about the high potential of the live streaming e-commerce segment [29]

Financial Data and Key Metrics Changes - MOGU's GMV for Q3 FY2021 was RMB5.046 billion, a decrease of 19.9% year-over-year [8] - Total revenue decreased by 45.6% to RMB146.5 million from RMB269.5 million in the same quarter of FY2020 [9] - Net loss attributable to ordinary shareholders was RMB36.7 million compared to a net loss of RMB1.634 billion in the same period of FY2020 [12] - Adjusted EBITDA turned positive at RMB1.2 million compared to a negative RMB86.7 million in the same period of FY2020 [12] Business Line Data and Key Metrics Changes - MOGU Live GMV increased by 20.9% year-over-year to RMB4.1 billion, contributing 80.3% to overall GMV [6][8] - Active buyers of the live video broadcasting business grew by 9.4% year-over-year to 3.5 million [8] Market Data and Key Metrics Changes - The overall GMV for the 12-month period ended December 31, 2020, was RMB13.698 billion, a decrease of 25.1% year-over-year [8] - Marketing services revenue decreased by 75.9% to RMB17.4 million from RMB72.5 million in the same period of FY2020 [9] Company Strategy and Development Direction - The company aims to explore new business opportunities, including cross-border e-commerce and offline business [7] - MOGU plans to expand into higher-margin categories such as cosmetics, skincare, and nutrition [21] - The focus will remain on live e-commerce, with continued investment to enhance competitive advantage [15][16] Management's Comments on Operating Environment and Future Outlook - Management believes the live e-commerce sector has high growth potential but is reaching a mature stage [15] - The company is confident that product innovation and a KOL-centric system will deliver a differentiated shopping experience [13] - Customer acquisition costs are rising, leading to a focus on customer retention and efficient spending [18] Other Important Information - Cash and cash equivalents were RMB820.1 million as of December 31, 2020, down from RMB1,095.4 million as of March 31, 2020 [13] - The company successfully repurchased 8 million shares for approximately US$17 million, representing 7% of outstanding shares [13] Q&A Session Summary Question: What is the company's strategy going forward regarding EBITDA and user acquisition? - Management indicated a focus on both revenue growth and margin expansion, with a strategy to retain existing users while acquiring new ones efficiently [14] Question: What is the strategy for category expansion? - The company plans to expand into higher-margin categories while continuing to support top KOLs to enhance competitiveness [20][21] Question: What is the competitive landscape of live e-commerce in China? - Management highlighted MOGU's pioneering role in live e-commerce and its commitment to product innovation as key differentiators [25][26] Question: Can you elaborate on cross-border e-commerce opportunities? - The company aims to leverage its experience and KOL capabilities to explore cross-border e-commerce, utilizing its established knowledge and human capital [28]

MOGU Inc. (NYSE:MOGU) Q2 2021 Earnings Conference Call November 30, 2020 6:30 AM ET Company Participants Rene Vanguestaine - Investor Relations Qi Chen - Chairman and Chief Executive Officer Raymond Huang - Chief Strategy Officer Conference Call Participants Charlie Chen - China Renaissance Locky Lau - A.J. Asset Management Veronica Shen - China Renaissance Operator Ladies and gentlemen, thank you for standing by, and welcome to MOGU's Second Quarter Fiscal Year 2021 Financial Results. At this time, all p ...

MOGU Inc. (NYSE:MOGU) Q1 2021 Earnings Conference Call August 24, 2020 7:30 AM ET Company Participants Rene Vanguestaine - Investor Relations Shark Qi Chen - Chairman and Chief Executive Officer Raymond Huang - Chief Strategy Officer Conference Call Participants Charlie Chen - China Renaissance Locky Lau - AJ Asset Management Veronica Chen - China Renaissance Operator Ladies and gentlemen, thank you for standing by, and welcome to MOGU First Quarter for Fiscal Year 2021 Earnings Call. At this time, all part ...

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 Form 20-F (Mark One) ☐ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2020. OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ☐ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES ...

MOGU Inc. (NYSE:MOGU) Q4 2020 Results Earnings Conference Call May 29, 2020 7:30 AM ET Company Participants Christian Arnell - Investor Relations Shark Qi Chen - Chairman and Chief Executive Officer Raymond Huang - Chief Strategy Officer Conference Call Participants Charlie Chen - China Renaissance Locky Lau - AJ Asset Management Veronica Chen - China Renaissance Operator Ladies and gentlemen, thank you for standing by, and welcome to MOGU Fourth Quarter Fiscal Year 2020 Financial Results. At this time, a ...

MOGU Inc. (NYSE:MOGU) Q3 2020 Earnings Conference Call March 12, 2020 7:30 AM ET Company Participants Sean Zhang – Director-Investor Relations Shark Chen Qi – Chairman and Chief Executive Officer Helen Wu – Chief Financial Officer Conference Call Participants Charlie Chen – China Renaissance Operator Ladies and gentlemen, thank you for standing by, and welcome to the MOGU Third Quarter Fiscal Year 2020 Earnings Conference Call. [Operator Instructions] Please be advised that today’s conference is being recor ...

MOGU Inc. (NYSE:MOGU) Q2 2020 Results Earnings Conference Call November 29, 2019 6:30 AM ET Company Participants Shark Chen Qi - Chairman & CEO Helen Wu - CFO Conference Call Participants Ashley Xu - Credit Suisse Charlie Chen - China Renaissance Operator Ladies and gentlemen, thank you for standing by, and welcome to the MOGU Second Quarter Fiscal Year 2020 Unaudited Financial Results Conference Call. At this time, all participants are in a listen-only mode. After the speakers’ presentation, there will be ...

MOGU Inc. (NYSE:MOGU) Q1 2020 Results Earnings Conference Call August 26, 2019 7:30 AM ET Company Participants Qi Chen - CO-Founder, Chairman & CEO Ting Wu - CFO & Compliance Officer Sean Zhang - IR Director Conference Call Participants Charlie Chen - China Renaissance Ashley Xu - Credit Suisse Operator Good morning. My name is Amy, and I will be your conference operator today. At this time, I would like to welcome everyone to the MOGU First Quarter of Fiscal Year 2020 Earnings Call. [Operator Instructions] ...