Join-Cheer(002279)2024-07-08 09:01Financial Performance - The estimated net loss attributable to shareholders for the first half of 2024 is projected to be between 135 million and 165 million yuan, compared to a loss of 68.33 million yuan in the same period last year[4]. - The estimated net loss after deducting non-recurring gains and losses is projected to be between 140 million and 170 million yuan, compared to a loss of 82.21 million yuan in the same period last year[4]. - The basic earnings per share are expected to be a loss between 0.1561 yuan and 0.1907 yuan, compared to a loss of 0.0789 yuan per share in the same period last year[4]. - The increase in labor costs in the first half of 2024 compared to the same period last year has contributed to a larger net loss[6]. - The company’s management software business exhibits strong seasonality, impacting the expected financial performance[6]. - The preliminary financial data has not been audited by the accounting firm, and final figures will be disclosed in the 2024 semi-annual report[7]. Business Strategy - The company continues to implement a market penetration strategy, increasing efforts to expand into local markets[6].