Three Squirrels(SZ:300783)2024-07-16 11:17Financial Performance - The company's revenue for the reporting period is estimated to be between RMB 504 million and RMB 510 million, representing a year-on-year growth of 74.19% to 76.27%[3] - Net profit is projected to be between RMB 28.55 million and RMB 29.20 million, reflecting a year-on-year increase of 85.85% to 90.08%[3] - The non-recurring net profit is expected to be between RMB 22.54 million and RMB 23.10 million, showing a significant year-on-year growth of 207.57% to 215.21%[3] - In Q2, revenue is estimated to be between RMB 139.4 million and RMB 145.4 million, with a year-on-year growth of 40.45% to 46.49%[3] Strategic Initiatives - The company is advancing its "one product, one chain" supply chain innovation to enhance product competitiveness and activate all-channel business potential[4] - The sub-brand "Little Deer Blue" has achieved double-digit growth and good profitability through its new positioning in "high-end healthy snacks for children" and the implementation of "product and sales integration" organizational changes[4] - The growth momentum in 2024 is driven by the company's commitment to a "high-end cost-performance" strategy across "all categories and all channels"[11] - The "D+N" (short video + all-channel) collaborative approach has further solidified high-quality growth across all channels[11] Cautionary Notes - The financial data provided is preliminary and has not been audited or reviewed by the accounting firm, with detailed financial data to be disclosed in the 2024 semi-annual report[12] - Investors are advised to make cautious decisions and be aware of investment risks due to the preliminary nature of the financial data[12]