Financial Performance - Total revenue for Q2 2024 was 39.07billion,a2213.47 billion, with diluted earnings per share (EPS) of 5.16[243].−TotalrevenueforthethreemonthsendedJune30,2024,was39.071 billion, a 22% increase from 31.999billioninthesameperiodof2023[316].−Advertisingrevenueincreasedto38.329 billion for the three months ended June 30, 2024, up 22% from 31.498billionyear−over−year[317].−Totalincomefromoperationsroseto14.85 billion, a 58% increase year-over-year for the three months ended June 30, 2024 [367]. - Net income for the three months ended June 30, 2024, was 13.465billion,comparedto7.788 billion in the same period of 2023, marking a 73% increase [316]. - Family of Apps income from operations increased by 6.20billion,or4711.89, a 14% increase from 10.42inthesecondquarterof2023[303].−AveragepriceperadinQ22024roseby106.83 billion (22%) and 14.37billion(248.47 billion, while share repurchases amounted to 6.32billion[243].−Thecompanyanticipatescapitalexpendituresofapproximately37 billion to 40billionin2024,withsignificantgrowthexpectedin2025tosupportAIresearchandproductdevelopmentefforts[352].−Thecompanyisinvestingsignificantlyinartificialintelligence(AI)toenhanceadvertisingperformanceanduserengagement[246].−ThecompanyisinvestingsignificantlyinAIinitiativestoenhanceadvertisingtoolsanddevelopnewproducts,whichwillrequireincreasedinvestmentininfrastructureandheadcount[292].RegulatoryandLegalIssues−TheEuropeanCommissionisinvestigatingthecompany′s"subscriptionfornoads"model,withpreliminaryfindingsindicatingnon−compliancewiththeDigitalMarketsAct[249].−MetaPlatforms,Inc.wasorderedtopay€1.2billioninfinesbytheIrishDataProtectionCommissionfornon−compliancewithGDPRregardinguserdatatransfers[392].−Thecompanyisinvolvedinvariouslegalproceedingsandregulatoryinquiriesthatmayimpactitsbusinesspracticesandfinancialcondition[415].−Thecompanyisfacingmultipleantitrustinvestigations,includingacomplaintfiledbytheFTCalleginganticompetitiveconductrelatedtoacquisitionsofInstagramandWhatsApp[424].−Thecompanyissubjecttovariousclassactionsallegingviolationsofantitrustlawsandseekingdamages,withsomecasesconsolidatedintheU.S.DistrictCourtfortheNorthernDistrictofCalifornia[424].FinancialPosition−Cash,cashequivalents,andmarketablesecuritiestotaled58.08 billion as of June 30, 2024 [243]. - Cash used in investing activities increased to 17.03billionforthesixmonthsendedJune30,2024,primarilydueto14.57 billion in net purchases of property and equipment [375]. - Long-term debt stood at 18.50billionasofJune30,2024,withfutureinterestpaymentobligationsof848 million short-term and 15.97billionlong−term[377].−Thecompanyanticipatessufficientfundsandcashflowtomeetoperationalneedsandinvestmentsforatleastthenext12months[406].Taxation−TheeffectivetaxrateforQ22024was1110.537 billion for the three months ended June 30, 2024, a 13% increase from 9.344billioninthesameperiodof2023[321].−Researchanddevelopmentexpensesincreasedby1.19 billion (13%) and $1.79 billion (10%) for the three and six months ended June 30, 2024 compared to the same periods in 2023 [364].