Financial Performance - NetEase's net revenue for Q2 2024 was RMB 25.5 billion (3.5billion),representingayear−over−yearincreaseof6.12.8 billion), up 6.7% year-over-year[3] - Youdao's revenue was RMB 1.3 billion (181.9million),reflectinga9.5280.8 million) in revenue, a 4.7% increase year-over-year[3] - Gross profit for Q2 2024 was RMB 16 billion (2.2billion),markingan11.6930 million), with a non-GAAP net profit of RMB 7.8 billion (1.1billion)[4]−Basicearningspersharewere0.29, with a non-GAAP basic earnings per share of 0.33[4]−InQ22024,netprofitattributabletoshareholderswasRMB6.8billion(USD930million),downfromRMB7.6billioninthepreviousquarterandRMB8.2billionyear−over−year[14]−Non−GAAPnetprofitattributabletoshareholdersinQ22024wasRMB7.8billion(USD1.1billion),downfromRMB8.5billioninthepreviousquarterandRMB9.0billionyear−over−year[15]−ThenetprofitattributabletoshareholderswasRMB8,242,767thousand,adecreaseof1.514,630,956, compared to 14,528,964inthepreviousyear,indicatingaslightincrease[35]OperatingMetrics−InQ22024,thegrossmarginforgamesandrelatedvalue−addedserviceswas70.0(2,340,649), slightly lower than $(2,325,360) in the previous year[34] Market Strategy - The launch of new games, such as "Firefly Assault" and "World of Survival," has significantly boosted user engagement and downloads[5] - Youdao continues to see growth in digital content services and AI subscription services, achieving record operating cash inflow[6] - Cloud Music is enhancing its music ecosystem, focusing on high-quality user experiences and community engagement[6] - The company plans to continue expanding its market presence and investing in new technologies and products to drive future growth[27] Accounting and Reporting - The company emphasized the importance of non-GAAP financial metrics for investors to better understand operational performance and future prospects[23] - The company has made significant adjustments in its financial reporting between US GAAP and IFRS, reflecting important differences in accounting policies[38]