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艾德韦宣集团(09919) - 2024 - 中期财报
09919ACTIVATION GP(09919)2024-09-13 08:54

Dividend Declaration - The board declared an interim dividend of HKD 0.02 per share for the 2024 interim period, amounting to approximately HKD 14,895,000, consistent with the 2023 interim dividend[12]. - The company declared an interim dividend of RMB 13,868 thousand for the six months ended June 30, 2024, compared to RMB 13,235 thousand for the same period in 2023, representing an increase of 4.8%[122]. Financial Performance - The interim financial results for 2024 have been reviewed by the company's audit committee, comparing with the 2023 interim figures[11]. - The group's revenue for the first half of 2024 was approximately RMB 316.3 million, a decrease from RMB 350.3 million in the same period of 2023, representing a decline of about 9.4%[14]. - Net profit for the first half of 2024 was approximately RMB 30.2 million, down from RMB 41.0 million in the same period of 2023, reflecting a decrease of about 26.5%[14]. - The group's gross profit margin increased from 30.0% to 32.7%, an annual growth of 2.7 percentage points[14]. - The group's gross profit decreased by 1.6% from RMB 105.1 million in the first half of 2023 to RMB 103.4 million in the first half of 2024, while the overall gross profit margin increased from 30.0% to 32.7%[32]. - The net profit for the six months ended June 30, 2024, was RMB 30,153 thousand, down 26.5% from RMB 41,026 thousand in the previous year[70]. - Basic earnings per share for the period was RMB 3.70, compared to RMB 5.11 for the same period in 2023, indicating a decline of 27.5%[68]. - The group’s profit before tax for the six months ended June 30, 2024, was RMB 26,858,000, compared to RMB 38,082,000 for the same period in 2023, reflecting a decrease of 29.5%[110]. Revenue Breakdown - The group's experience marketing service revenue was approximately RMB 257.5 million, down from RMB 280.2 million in the same period of 2023, a decline of about 8.9%[22]. - Digital marketing and promotion service revenue was approximately RMB 48.9 million, down from RMB 61.6 million in the same period of 2023, a decrease of about 20.7%[22]. - Revenue from the experiential marketing segment for the first half of 2024 was approximately RMB 257.5 million, a decrease of 8.1% compared to RMB 280.2 million in the first half of 2023[25]. - Digital marketing and promotion revenue for the first half of 2024 was approximately RMB 48.9 million, down 20.6% from RMB 61.6 million in the first half of 2023, representing 15.5% of total revenue[28]. - The group’s IP expansion business generated revenue of approximately RMB 9.9 million in the first half of 2024, up from RMB 8.5 million in the first half of 2023, accounting for 3.1% of total revenue[29]. - Revenue from mainland China was RMB 288,530 thousand, down 7.9% from RMB 313,159 thousand in the previous year[96]. - Experience marketing services revenue in mainland China was RMB 230,729,000, down 5.4% from RMB 243,939,000 year-over-year[102]. - Digital marketing and promotion services revenue in mainland China decreased to RMB 47,893,000, a decline of 21.3% from RMB 60,769,000 in the previous year[102]. Market Position and Growth Opportunities - The group's market share in the Greater China region for 2023 was 12.7%, maintaining its position as the largest provider of mid-to-high-end fashion brand experience marketing services[14]. - The group is optimistic about future growth opportunities in the luxury goods market, particularly in China, which is expected to account for 35-40% of global luxury market share by 2030[17]. - The group is exploring expansion opportunities in Southeast Asia and focusing on local brands, beauty products, and wine and spirits to enhance its market influence[19]. - The group remains the largest high-end fashion brand experiential marketing service provider in Greater China, with a market share of 12.7% in 2023[23]. Operational Highlights - The experiential marketing segment accounted for 81.4% of the group's total revenue in the first half of 2024, highlighting its dominant position in the market[25]. - The group hosted multiple high-profile events in the first half of 2024, reinforcing its leadership and expertise in experiential marketing[25]. - The group has actively promoted data-driven interactive marketing since 2020, combining physical events with online promotion to enhance marketing effectiveness[23]. - The luxury brand marketing strategies can effectively be applied to Chinese high-end brands, as demonstrated by a fashion show that attracted 400-500 key clients and generated over 500 million online views[23]. Expenses and Financial Management - General and administrative expenses rose from RMB 24.1 million in the first half of 2023 to RMB 29.4 million in the first half of 2024, mainly due to an increase in share-based payment expenses from RMB 3.8 million to RMB 9.6 million[34]. - The company experienced a significant increase in share-based payment expenses, which rose to RMB 9,586 thousand, compared to RMB 3,763 thousand in the previous year, marking a 154.1% increase[80]. - The sales and distribution expenses for the six months were RMB 37,089 thousand, slightly up from RMB 36,754 thousand in 2023[68]. Assets and Liabilities - As of June 30, 2024, the group's cash and cash equivalents amounted to RMB 288.6 million, down from RMB 307.1 million as of December 31, 2023[38]. - Trade receivables decreased from approximately RMB 397.6 million as of December 31, 2023, to approximately RMB 204.7 million as of June 30, 2024, while trade payables decreased from approximately RMB 339.4 million to approximately RMB 200.8 million in the same period[46]. - Total assets as of June 30, 2024, amounted to RMB 596,449 thousand, compared to RMB 795,401 thousand as of December 31, 2023[91]. - Total liabilities as of June 30, 2024, were RMB 274,154 thousand, a decrease from RMB 435,426 thousand at the end of 2023[91]. - The company's net asset value as of June 30, 2024, was RMB 322,295 thousand, down from RMB 359,975 thousand, reflecting a decrease of about 10.5%[74]. - The company reported a significant reduction in current liabilities, which fell to RMB 264,840 thousand from RMB 428,722 thousand, a decrease of about 38.3%[72]. Shareholder Information - As of June 30, 2024, the company had a total of 744,742,000 shares issued, with major shareholders holding significant stakes, including 17.20% by Mr. Wu and 23.14% by Mr. Liu[54][58]. - Mr. Wu holds 10,404,580 shares directly and has controlled interests in 117,669,156 shares through a controlled corporation, totaling 128,073,736 shares[54][55]. - Mr. Liu directly owns 17,913,288 shares and has controlled interests in 154,413,522 shares, amounting to 172,326,810 shares[54][55]. - Ms. Liu holds 20,300,521 shares directly and has controlled interests in 41,854,717 shares, totaling 62,155,238 shares[54][55]. Corporate Governance - The company has adopted the Corporate Governance Code and claims full compliance as of mid-2024, except for the combined roles of Chairman and CEO held by Mr. Liu[50]. - The company confirmed that all directors strictly adhered to the Securities Trading Code during the mid-2024 period[51]. - The company will regularly review the need to separate the roles of Chairman and CEO to maintain good corporate governance[50]. - No changes in director information were disclosed as required by the listing rules for mid-2024[52]. Miscellaneous - The company has not repurchased, sold, or redeemed any of its listed securities during the mid-2024 period[62]. - The company did not utilize any of the net proceeds from the global offering as of June 30, 2024, and plans to utilize all unutilized net proceeds by the end of the fiscal year ending December 31, 2025[42].