股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | 是 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09919 | 說明 | 普通股 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 10,000,000,000 | HKD | | 0.001 | HKD | | 10,000,000 | | 增加 / 減少 (-) | | | | | | | HKD | | | | 本月底結存 | | | 10,000,000,000 | HKD | | 0.001 | HKD | | 10,000,000 | 截至月份: 2025年11月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 艾德韋宣集團控股有限公司 呈交日期: 2025年12月1日 I. 法定/註冊股本變 ...

Group 1 - Bosideng launched a new high-end series "AREAL" in collaboration with creative director Kim Jones, showcasing the collection at a global premiere in Shanghai [1] - Edvance Group has played a significant role in Bosideng's brand transformation and high-end strategy, indicating a strong partnership [1] - Edvance Group has achieved a market share of 13.8% in high-end brand experience marketing in Greater China, serving over 550 world-class brands [1] Group 2 - LVMH's third-quarter performance exceeded market expectations, with organic revenue growth of 2% in the Asia-Pacific region, signaling a recovery in high-end consumption [2] - The recovery of the Chinese luxury market and the shift of local brands like Bosideng towards high-end positioning are expected to benefit Edvance Group through increased marketing budgets [2] - Edvance Group is poised for a new round of value reassessment due to its strong luxury marketing experience and leading industry position [2]

Group 1 - Bosideng has launched a new high-end series "AREAL" in collaboration with creative director Kim Jones, showcasing Eastern craftsmanship on a global stage [1] - Edvance Group has played a significant role in Bosideng's brand transformation and high-end strategy, indicating a clear growth opportunity for Edvance in the high-end market [1] - Edvance Group has achieved a market share of 13.8% in high-end brand experience marketing in Greater China, serving over 550 world-class brands [1] Group 2 - LVMH's third-quarter performance exceeded market expectations, with organic revenue growth of 2% in the Asia-Pacific region, signaling a recovery in high-end consumption [2] - The recovery of the Chinese luxury market and the move of local brands like Bosideng towards high-end positioning are expected to benefit Edvance Group, leading to a structural increase in brand marketing budgets [2]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年10月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 艾德韋宣集團控股有限公司 呈交日期: 2025年11月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09919 | 說明 | 普通股 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 10,000,000,000 | HKD | | 0.001 | HKD | | 10,000,000 | | 增加 / 減少 (-) | | | | | | | HKD | | | | 本月底結存 | | | 10,000,000,000 | HKD | | 0.001 | HKD | | 10,000,000 ...

Group 1 - LVMH reported a 4% year-on-year decline in revenue for Q3, totaling €18.2 billion, but achieved organic growth of 1%, exceeding analyst expectations and marking the first sales rebound of the year [1] - The Asia-Pacific market, particularly China, saw organic revenue growth of 2%, significantly outperforming the expected decline of 3.6%, becoming a key driver for LVMH's recovery [1] - The "Louis Voyage" experiential space in Shanghai, launched in June, has become one of the brand's top global sales locations for luggage, highlighting the effectiveness of experiential marketing [1] Group 2 - Edvance Group holds a 13.8% market share in high-end brand experience marketing in Greater China for 2024, maintaining its leading position [2] - The group has served over 550 world-class brands, including Cartier, Chanel, Dior, and Louis Vuitton, while also expanding into the sports fashion sector [2] - LVMH's strong Q3 performance is seen as a positive signal for the luxury goods industry, with expectations for increased marketing budgets in luxury brands as the Chinese consumer market recovers [2]

Group 1 - LVMH reported a 4% year-on-year decline in revenue to €18.2 billion for Q3, but achieved organic growth of 1%, exceeding analyst expectations and marking the first sales rebound of the year [1] - The Asia-Pacific market, particularly China, saw organic revenue growth of 2%, significantly outperforming the expected decline of 3.6%, which was a key driver for LVMH's performance recovery [1] - The "Louis Voyage" experiential space launched in Shanghai in June has become one of the brand's top global sales locations for luggage, highlighting the effectiveness of experiential marketing [1] Group 2 - Edvance Group holds a 13.8% market share in high-end brand experience marketing in Greater China for 2024, maintaining its leading position [2] - The group has served over 550 world-class brands, including luxury names like Cartier, Chanel, Dior, and Louis Vuitton, as well as mid-to-high-end automotive and local Chinese brands [2] - Edvance is expanding into the sports fashion sector, successfully executing events for Adidas Originals and Under Armour, showcasing its resource integration capabilities in both luxury and sports fashion [2]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年9月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 艾德韋宣集團控股有限公司 呈交日期: 2025年10月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09919 | 說明 | 普通股 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 10,000,000,000 | HKD | | 0.001 | HKD | | 10,000,000 | | 增加 / 減少 (-) | | | | | | | HKD | | | | 本月底結存 | | | 10,000,000,000 | HKD | | 0.001 | HKD | | 10,000,000 | ...

Core Insights - Experiential marketing aims to enhance customer recognition and trust in brands through unique consumption experiences, thereby promoting sales growth [1][4] - The global revenue for experiential marketing services is projected to reach $3.652 billion in 2024, $3.958 billion in 2025, and $5.95 billion by 2031, with brand experience accounting for approximately 65.2% of the market share [1][4] Industry Definition and Significance - Experiential marketing involves engaging target customers through observation, listening, trying, and using products or services, allowing them to perceive the quality or performance firsthand [2][3] - The core aspects of experiential marketing include sensory, emotional, action, cognitive, and relational experiences, which collectively enhance consumer engagement and brand loyalty [2][3] Current Industry Status - The shift from traditional service economies to experiential economies highlights the growing importance of fulfilling consumers' emotional and spiritual needs over mere material demands [3][4] - Companies are increasingly focusing on creating memorable experiences that foster deep emotional connections with consumers, leading to long-term customer loyalty [4][7] Industry Value and Revenue Projections - The experiential marketing service sector is expected to see significant growth, with a focus on brand experience as the leading segment [1][4] - The increasing competition and evolving consumer demands are driving brands to adopt experiential marketing strategies to establish meaningful connections with their audiences [1][4] Industry Chain - The experiential marketing service industry chain includes upstream resources such as human resources, hardware, venues, media, and logistics, with midstream service providers and downstream brand clients from various sectors like automotive, luxury goods, technology, and fast-moving consumer goods [5][6] Successful Case Studies - Notable international examples of successful experiential marketing include IKEA's real-life experiences, JetBlue's ice block installation, and Carlsberg's drinkable billboard, showcasing the effectiveness of unique consumer engagement strategies [8] - Domestic examples like Haidilao emphasize personalized service and innovative experiences, further illustrating the potential of experiential marketing in enhancing customer satisfaction [8][9] Competitive Landscape - The Chinese market features numerous experiential marketing service providers, including Guangdong Electric Sound Marketing Co., Ltd., Aide Weixuan Group, and others, indicating a competitive environment with ample opportunities for growth [8][9] Future Trends - The future of experiential marketing will increasingly leverage technological innovations such as virtual reality (VR) and augmented reality (AR), enhancing the consumer experience through online and offline integration [9][10] - There will be a growing emphasis on sustainability and social responsibility in marketing activities, reflecting brands' commitment to ethical practices and community engagement [9][10]

Core Viewpoint - FIL Limited has increased its stake in Edvance International Group to 6.03%, reflecting confidence in the company's long-term value as a leading fashion marketing enterprise in Greater China [1]. Group 1: Shareholding Activity - FIL Limited purchased 238,000 shares of Edvance International Group at an average price of HKD 1.00 per share, totaling HKD 238,000 [2]. - This is the second time FIL Limited has increased its holdings in Edvance International Group this year, indicating a strong belief in the company's potential [1]. Group 2: Market Position and Clientele - Edvance International Group holds a 13.8% market share in the high-end fashion brand experience marketing sector in 2024, maintaining its position as the top player in Greater China [3]. - The company has served over 550 renowned global brands, including luxury names like Cartier, Chanel, Dior, and Louis Vuitton, as well as mid-to-high-end automotive and local Chinese brands [3]. Group 3: Recent Marketing Initiatives - Edvance International Group's recent project for Louis Vuitton, the "Extraordinary Journey" exhibition in Shanghai, became a focal point in the industry, showcasing the company's capabilities in luxury brand marketing [3]. - The company has also ventured into sports fashion, successfully organizing events for Adidas Originals and Under Armour, demonstrating its versatility in marketing [3][4]. Group 4: Industry Outlook - With the gradual recovery of the Chinese consumer market, luxury marketing budgets are expected to increase, providing new growth opportunities for Edvance International Group [4].

Core Viewpoint - FIL Limited has increased its stake in Adway Group, reflecting confidence in the company's long-term value as a leading fashion marketing enterprise in Greater China [1] Group 1: Shareholding Activity - FIL Limited purchased 238,000 shares of Adway Group at an average price of HKD 1.00 per share, totaling HKD 238,000 [2] - Following this transaction, FIL Limited's total shareholding in Adway Group reached 44.916 million shares, representing a 6.03% ownership stake [1] Group 2: Market Position and Clientele - Adway Group holds a 13.8% market share in the high-end fashion brand experience marketing sector in 2024, maintaining its position as the top player in Greater China [3] - The company has served over 550 renowned global brands, including Cartier, Chanel, Dior, and Louis Vuitton, as well as mid-to-high-end automotive and local Chinese brands [3] Group 3: Recent Marketing Initiatives - Adway Group's "Extraordinary Journey" exhibition for Louis Vuitton in Shanghai became a focal point in the industry, featuring a unique concept space designed by OMA and attracting numerous celebrities [3] - The company has also successfully organized events for Adidas Originals and Under Armour, showcasing its capabilities in both luxury and sports marketing [4] Group 4: Industry Outlook - With the gradual recovery of the Chinese consumer market, luxury marketing budgets are expected to increase, providing new growth opportunities for Adway Group [4]