Group 1 - LVMH reported a 4% year-on-year decline in revenue for Q3, totaling €18.2 billion, but achieved organic growth of 1%, exceeding analyst expectations and marking the first sales rebound of the year [1] - The Asia-Pacific market, particularly China, saw organic revenue growth of 2%, significantly outperforming the expected decline of 3.6%, becoming a key driver for LVMH's recovery [1] - The "Louis Voyage" experiential space in Shanghai, launched in June, has become one of the brand's top global sales locations for luggage, highlighting the effectiveness of experiential marketing [1] Group 2 - Edvance Group holds a 13.8% market share in high-end brand experience marketing in Greater China for 2024, maintaining its leading position [2] - The group has served over 550 world-class brands, including Cartier, Chanel, Dior, and Louis Vuitton, while also expanding into the sports fashion sector [2] - LVMH's strong Q3 performance is seen as a positive signal for the luxury goods industry, with expectations for increased marketing budgets in luxury brands as the Chinese consumer market recovers [2]

Group 1 - LVMH reported a 4% year-on-year decline in revenue to €18.2 billion for Q3, but achieved organic growth of 1%, exceeding analyst expectations and marking the first sales rebound of the year [1] - The Asia-Pacific market, particularly China, saw organic revenue growth of 2%, significantly outperforming the expected decline of 3.6%, which was a key driver for LVMH's performance recovery [1] - The "Louis Voyage" experiential space launched in Shanghai in June has become one of the brand's top global sales locations for luggage, highlighting the effectiveness of experiential marketing [1] Group 2 - Edvance Group holds a 13.8% market share in high-end brand experience marketing in Greater China for 2024, maintaining its leading position [2] - The group has served over 550 world-class brands, including luxury names like Cartier, Chanel, Dior, and Louis Vuitton, as well as mid-to-high-end automotive and local Chinese brands [2] - Edvance is expanding into the sports fashion sector, successfully executing events for Adidas Originals and Under Armour, showcasing its resource integration capabilities in both luxury and sports fashion [2]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年9月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 艾德韋宣集團控股有限公司 呈交日期: 2025年10月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09919 | 說明 | 普通股 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 10,000,000,000 | HKD | | 0.001 | HKD | | 10,000,000 | | 增加 / 減少 (-) | | | | | | | HKD | | | | 本月底結存 | | | 10,000,000,000 | HKD | | 0.001 | HKD | | 10,000,000 | ...

Core Insights - Experiential marketing aims to enhance customer recognition and trust in brands through unique consumption experiences, thereby promoting sales growth [1][4] - The global revenue for experiential marketing services is projected to reach $3.652 billion in 2024, $3.958 billion in 2025, and $5.95 billion by 2031, with brand experience accounting for approximately 65.2% of the market share [1][4] Industry Definition and Significance - Experiential marketing involves engaging target customers through observation, listening, trying, and using products or services, allowing them to perceive the quality or performance firsthand [2][3] - The core aspects of experiential marketing include sensory, emotional, action, cognitive, and relational experiences, which collectively enhance consumer engagement and brand loyalty [2][3] Current Industry Status - The shift from traditional service economies to experiential economies highlights the growing importance of fulfilling consumers' emotional and spiritual needs over mere material demands [3][4] - Companies are increasingly focusing on creating memorable experiences that foster deep emotional connections with consumers, leading to long-term customer loyalty [4][7] Industry Value and Revenue Projections - The experiential marketing service sector is expected to see significant growth, with a focus on brand experience as the leading segment [1][4] - The increasing competition and evolving consumer demands are driving brands to adopt experiential marketing strategies to establish meaningful connections with their audiences [1][4] Industry Chain - The experiential marketing service industry chain includes upstream resources such as human resources, hardware, venues, media, and logistics, with midstream service providers and downstream brand clients from various sectors like automotive, luxury goods, technology, and fast-moving consumer goods [5][6] Successful Case Studies - Notable international examples of successful experiential marketing include IKEA's real-life experiences, JetBlue's ice block installation, and Carlsberg's drinkable billboard, showcasing the effectiveness of unique consumer engagement strategies [8] - Domestic examples like Haidilao emphasize personalized service and innovative experiences, further illustrating the potential of experiential marketing in enhancing customer satisfaction [8][9] Competitive Landscape - The Chinese market features numerous experiential marketing service providers, including Guangdong Electric Sound Marketing Co., Ltd., Aide Weixuan Group, and others, indicating a competitive environment with ample opportunities for growth [8][9] Future Trends - The future of experiential marketing will increasingly leverage technological innovations such as virtual reality (VR) and augmented reality (AR), enhancing the consumer experience through online and offline integration [9][10] - There will be a growing emphasis on sustainability and social responsibility in marketing activities, reflecting brands' commitment to ethical practices and community engagement [9][10]

Core Viewpoint - FIL Limited has increased its stake in Edvance International Group to 6.03%, reflecting confidence in the company's long-term value as a leading fashion marketing enterprise in Greater China [1]. Group 1: Shareholding Activity - FIL Limited purchased 238,000 shares of Edvance International Group at an average price of HKD 1.00 per share, totaling HKD 238,000 [2]. - This is the second time FIL Limited has increased its holdings in Edvance International Group this year, indicating a strong belief in the company's potential [1]. Group 2: Market Position and Clientele - Edvance International Group holds a 13.8% market share in the high-end fashion brand experience marketing sector in 2024, maintaining its position as the top player in Greater China [3]. - The company has served over 550 renowned global brands, including luxury names like Cartier, Chanel, Dior, and Louis Vuitton, as well as mid-to-high-end automotive and local Chinese brands [3]. Group 3: Recent Marketing Initiatives - Edvance International Group's recent project for Louis Vuitton, the "Extraordinary Journey" exhibition in Shanghai, became a focal point in the industry, showcasing the company's capabilities in luxury brand marketing [3]. - The company has also ventured into sports fashion, successfully organizing events for Adidas Originals and Under Armour, demonstrating its versatility in marketing [3][4]. Group 4: Industry Outlook - With the gradual recovery of the Chinese consumer market, luxury marketing budgets are expected to increase, providing new growth opportunities for Edvance International Group [4].

Core Viewpoint - FIL Limited has increased its stake in Adway Group, reflecting confidence in the company's long-term value as a leading fashion marketing enterprise in Greater China [1] Group 1: Shareholding Activity - FIL Limited purchased 238,000 shares of Adway Group at an average price of HKD 1.00 per share, totaling HKD 238,000 [2] - Following this transaction, FIL Limited's total shareholding in Adway Group reached 44.916 million shares, representing a 6.03% ownership stake [1] Group 2: Market Position and Clientele - Adway Group holds a 13.8% market share in the high-end fashion brand experience marketing sector in 2024, maintaining its position as the top player in Greater China [3] - The company has served over 550 renowned global brands, including Cartier, Chanel, Dior, and Louis Vuitton, as well as mid-to-high-end automotive and local Chinese brands [3] Group 3: Recent Marketing Initiatives - Adway Group's "Extraordinary Journey" exhibition for Louis Vuitton in Shanghai became a focal point in the industry, featuring a unique concept space designed by OMA and attracting numerous celebrities [3] - The company has also successfully organized events for Adidas Originals and Under Armour, showcasing its capabilities in both luxury and sports marketing [4] Group 4: Industry Outlook - With the gradual recovery of the Chinese consumer market, luxury marketing budgets are expected to increase, providing new growth opportunities for Adway Group [4]

[Company Information](index=3&type=section&id=Company%20Information) This section outlines the company's governance structure, including its board and committees, along with essential corporate and listing details [Board of Directors and Committees](index=3&type=section&id=2.1%20Board%20of%20Directors%20and%20Committees) This section details the composition of EDGII Group Holdings Limited's Board of Directors, including executive and independent non-executive directors, and various professional committees - Executive Directors include Mr. Liu Kam Yiu (Co-Chairman and CEO), Mr. Ng Po Sing (Co-Chairman and CFO), Mr. Chan Wai Pan (Co-COO), and Ms. Lau Wai Man (Co-COO)[3](index=3&type=chunk) - Independent Non-Executive Directors are Ms. Cheung Siu Wan, Mr. Yu Lung Kwan, and Dr. Cheung Wah Keung[3](index=3&type=chunk) - The company has established Audit, Remuneration, Nomination, Corporate Governance, IP Development, and Environmental, Social and Governance Committees to ensure sound corporate governance[3](index=3&type=chunk) [Corporate Information and Listing Details](index=3&type=section&id=2.2%20Corporate%20Information%20and%20Listing%20Details) This section provides details on the company's auditor, registered office, principal place of business, share registrar, principal bankers, investor relations consultant, legal counsel, and listing information on the HKEX Main Board - The company's auditor is Ernst & Young[3](index=3&type=chunk) - The company's headquarters and principal place of business in China are located at 8/F, Block A, No. 399 Liuzhou Road, Xuhui District, Shanghai[4](index=4&type=chunk) - The company's shares were listed on the Main Board of The Stock Exchange of Hong Kong Limited on January 16, 2020, with stock code 9919[6](index=6&type=chunk) [Interim Business Cases](index=5&type=section&id=Interim%20Business%20Cases) This section showcases the Group's successful projects across experiential marketing, digital marketing, and IP expansion, highlighting its capabilities with leading brands [Experiential Marketing](index=5&type=section&id=3.1%20Experiential%20Marketing) This section highlights the Group's successful experiential marketing cases, including large-scale events for luxury brands like Louis Vuitton, BMW, and Nike, demonstrating its excellence in high-end brand event planning and execution - Planned the "Voyage Extraordinaire" exhibition for LOUIS VUITTON[8](index=8&type=chunk) - Organized the "2025 BMW New Generation Driving Pleasure Concept Car Performance Challenge" for BMW[9](index=9&type=chunk) - Hosted the "Leading the Way" fashion show for NIKE[17](index=17&type=chunk) [Digital Marketing and Promotion](index=8&type=section&id=3.2%20Digital%20Marketing%20and%20Promotion) This section showcases the Group's digital marketing and promotion cases, including social media operations and digital promotion services for brands like ALEXANDER WANG and LA PRAIRIE, reflecting its online marketing expertise - Provided social media operation services for ALEXANDER WANG and SK-II[21](index=21&type=chunk) - Planned the "Caviar Sky Journey" digital marketing campaign for LA PRAIRIE[21](index=21&type=chunk) [IP Expansion](index=9&type=section&id=3.3%20IP%20Expansion) This section presents the Group's IP expansion cases, including planning the "2025 Shanghai Summer Grand Opening" event for Shanghai Design Week, demonstrating its capabilities in IP project operation and brand collaboration - Planned the "2025 Shanghai Summer Grand Opening" event for SHANGHAI DESIGN WEEK[23](index=23&type=chunk) [Awards and Honors](index=10&type=section&id=Awards%20and%20Honors) This section lists the various industry awards and honors received by the Group, recognizing its leading position and innovative capabilities in the marketing industry [Company Awards](index=10&type=section&id=4.1%20Company%20Awards) This section lists multiple industry awards received by EDGII Group in mid-2025, primarily from the 16th HUXIAO Awards and 2025 EMA Awards, covering various marketing fields and demonstrating its leading position and innovation - Awarded the Silver Prize in the Exhibition and Event category at the 16th HUXIAO Awards for "2024 BMW Passion Carnival"[25](index=25&type=chunk) - Awarded the Silver Prize in the PR and Communications category at the 16th HUXIAO Awards for "LACOSTE 'Great Achievements' Brand Ceremony"[25](index=25&type=chunk) - Awarded the Gold Prize for Best Live Event at the 2025 EMA Awards for "2024 BMW Passion Carnival"[27](index=27&type=chunk) [Management Discussion and Analysis](index=12&type=section&id=Management%20Discussion%20and%20Analysis) This section provides an overview of the Group's financial performance, business segment review, and liquidity, along with future outlook and strategic initiatives [Overview and Outlook](index=12&type=section&id=5.1%20Overview%20and%20Outlook) Despite global economic uncertainties, EDGII Group achieved solid performance in H1 2025 with net profit growth of **16.2%** and a **1.0 percentage point** increase in gross profit margin, declaring an interim dividend of **2.3 HK cents** per share, while focusing on integrating experiential and digital marketing and expanding into new segments 2025 Interim Dividend | Indicator | 2025 Interim | 2024 Interim | | :--- | :--- | :--- | | Dividend per Ordinary Share | 2.3 HK cents | 2.0 HK cents | | Total Amount | Approx. 17,129,000 HKD | - | 2025 Interim Key Financial Performance | Indicator | 2025 Interim (RMB millions) | 2024 Interim (RMB millions) | Y-o-Y Change | | :--- | :--- | :--- | :--- | | Revenue | 311.7 | 316.4 | -1.5% | | Net Profit | 35.1 | 30.2 | +16.2% | | Gross Profit Margin | 33.7% | 32.7% | +1.0 percentage points | - The Group is the largest experiential marketing service provider for mid-to-high-end fashion brands in Greater China, with a market share of **13.8% in 2024**[31](index=31&type=chunk) - Looking ahead to H2, the Group will focus on core businesses, integrating experiential and digital marketing, and selectively expanding services in sports fashion, beauty, and high-end Chinese brands[35](index=35&type=chunk)[36](index=36&type=chunk) [Business Segment Review](index=15&type=section&id=5.2%20Business%20Segment%20Review) This section reviews the Group's business segments: experiential marketing revenue slightly decreased but remains core, digital marketing and promotion revenue grew **33.3%** as a new driver, and IP expansion revenue significantly declined due to business seasonality Revenue Breakdown by Region (RMB thousands) | Region | 2025 (RMB thousands) | Share | 2024 (RMB thousands) | Share | | :--- | :--- | :--- | :--- | :--- | | Mainland China | 302,187 | 97.0% | 288,530 | 91.2% | | Hong Kong and Singapore | 9,471 | 3.0% | 27,831 | 8.8% | | **Total** | **311,658** | **100.0%** | **316,361** | **100.0%** | Revenue by Service Line (RMB millions) | Service Line | 2025 (RMB millions) | 2024 (RMB millions) | Y-o-Y Change | | :--- | :--- | :--- | :--- | | Experiential Marketing | 246.3 | 257.5 | -4.3% | | Digital Marketing and Promotion | 65.2 | 48.9 | +33.3% | | IP Expansion | 0.2 | 9.9 | -98.0% | | **Total** | **311.7** | **316.3** | -1.5% | - Experiential marketing revenue decreased by **4.3%**, but still accounts for **79.0%** of total revenue, as the Group integrates it with digital promotion, social media, and content marketing for comprehensive services[42](index=42&type=chunk) - Digital marketing and promotion revenue grew **33.3%** to **RMB 65.2 million**, representing **20.9%** of total revenue, benefiting from synergies with experiential marketing and appeal to younger consumers[46](index=46&type=chunk)[45](index=45&type=chunk) - IP expansion revenue significantly decreased to **RMB 0.2 million**, primarily due to business seasonality and activities concentrated in the second half of the year[47](index=47&type=chunk) [Financial Performance Analysis](index=19&type=section&id=5.3%20Financial%20Performance%20Analysis) This section analyzes the Group's financial performance, with gross profit increasing **1.6%** to **RMB 105.1 million** and gross profit margin rising to **33.7%**, while net profit grew **16.2%** to **RMB 35.1 million** (net profit margin **11.3%**), driven by reduced cost of sales, lower selling and distribution expenses, and significantly decreased general and administrative expenses 2025 Interim Financial Performance Summary (RMB millions) | Indicator | 2025 Interim (RMB millions) | 2024 Interim (RMB millions) | Y-o-Y Change | | :--- | :--- | :--- | :--- | | Cost of Sales | 206.6 | 213.0 | -3.0% | | Gross Profit | 105.1 | 103.4 | +1.6% | | Gross Profit Margin | 33.7% | 32.7% | +1.0 percentage points | | Selling and Distribution Expenses | 35.5 | 37.1 | -4.3% | | General and Administrative Expenses | 19.6 | 29.4 | -33.3% | | Net Profit | 35.1 | 30.2 | +16.2% | | Net Profit Margin | 11.3% | 9.5% | +1.8 percentage points | - The decrease in general and administrative expenses was primarily due to a significant reduction in share-based payment expenses from **RMB 9.6 million** in H1 2024 to **RMB 0.3 million** in H1 2025[53](index=53&type=chunk) [Liquidity and Financial Resources](index=20&type=section&id=5.4%20Liquidity%20and%20Financial%20Resources) This section outlines the Group's liquidity, showing a decrease in cash and cash equivalents but strong liquidity with no interest-bearing borrowings and zero gearing ratio, while strategic investment of global offering proceeds is deferred to 2026, and both employee numbers and trade receivables/payables have decreased Cash and Cash Equivalents (RMB millions) | Indicator | June 30, 2025 (RMB millions) | December 31, 2024 (RMB millions) | Change | | :--- | :--- | :--- | :--- | | Cash and Cash Equivalents | 288.7 | 379.2 | -23.8% | - The unutilized net proceeds from the global offering for strategic investments in the pan-cultural sector amounted to **RMB 161.5 million**, with the full utilization timetable deferred to **2026**[60](index=60&type=chunk)[61](index=61&type=chunk) - As of June 30, 2025, the Group had no interest-bearing borrowings and a zero gearing ratio, indicating a strong liquidity position[62](index=62&type=chunk)[63](index=63&type=chunk) Employees and Remuneration | Indicator | June 30, 2025 | June 30, 2024 | Change | | :--- | :--- | :--- | :--- | | Total Employees | 224 people | 233 people | -9 people | | Employee Benefit Expenses (RMB millions) | 44.4 | 54.1 | -17.9% | Trade Receivables and Payables (RMB millions) | Indicator | June 30, 2025 (RMB millions) | December 31, 2024 (RMB millions) | Change | | :--- | :--- | :--- | :--- | | Trade Receivables | 211.3 | 264.9 | -20.2% | | Trade Payables | 206.6 | 294.7 | -29.9% | [Other Information and Corporate Governance](index=23&type=section&id=Other%20Information%20and%20Corporate%20Governance) This section covers the Group's corporate governance practices, shareholding disclosures, and details on share schemes and audit committee review [Corporate Governance and Securities Transactions](index=23&type=section&id=6.1%20Corporate%20Governance%20and%20Securities%20Transactions) This section outlines the company's compliance with the Corporate Governance Code, noting the combined role of Co-Chairman and CEO will be regularly reviewed by the Board, and confirms strict adherence to the Model Code for Securities Transactions by Directors - The company has complied with the applicable provisions of the Corporate Governance Code, though the roles of Co-Chairman and CEO are combined by Mr. Liu Kam Yiu, which the Board will regularly review[72](index=72&type=chunk) - The company has adopted the Model Code for Securities Transactions by Directors of Listed Issuers, and directors and relevant employees have strictly complied[74](index=74&type=chunk) [Equity Disclosure](index=24&type=section&id=6.2%20Equity%20Disclosure) This section discloses the interests and short positions of directors, chief executives, and substantial shareholders in the company's shares, detailing their holdings and approximate percentages Directors' Interests in Shares (as of June 30, 2025) | Director Name | Total Number of Shares | Approximate Shareholding Percentage | | :--- | :--- | :--- | | Mr. Ng | 128,073,736 | 17.20% | | Mr. Liu | 172,326,810 | 23.14% | | Ms. Lau | 62,155,238 | 8.35% | | Mr. Chan | 60,810,915 | 8.17% | - Substantial shareholders include Art Investment, Aurora Power, EDGII Zhongxin, Art United, Ruisi Capital Limited, Asian Equity Special Opportunities Portfolio Master Fund, Pandanus Associates Inc., Pandanus Partners L.P., and FIL Limited[77](index=77&type=chunk) [Share Schemes and Audit Committee](index=26&type=section&id=6.3%20Share%20Schemes%20and%20Audit%20Committee) This section confirms no listed securities were repurchased, sold, or redeemed in H1 2025, details changes to the 2023 Share Option Scheme and the termination of the 2020 Share Award Scheme (replaced by 2025 scheme), and notes the Audit Committee's review of the Group's unaudited interim results - Neither the company nor its subsidiaries repurchased, sold, or redeemed any listed securities during H1 2025[80](index=80&type=chunk) - No share options have been granted, exercised, outstanding, cancelled, or lapsed under the 2023 Share Option Scheme since its adoption up to June 30, 2025[81](index=81&type=chunk) - A total of **1,472,156** award shares under the 2020 Share Award Scheme have vested, and the scheme was terminated on May 15, 2025, replaced by the 2025 Share Award Scheme[82](index=82&type=chunk)[85](index=85&type=chunk) - The Audit Committee has reviewed the Group's unaudited interim results for H1 2025 and confirmed compliance with applicable accounting principles[87](index=87&type=chunk) [Interim Condensed Consolidated Statement of Profit or Loss](index=28&type=section&id=Interim%20Condensed%20Consolidated%20Statement%20of%20Profit%20or%20Loss) This section presents the Group's interim condensed consolidated statement of profit or loss, detailing revenue, costs, and profit for the period [Profit or Loss Overview](index=28&type=section&id=7.1%20Profit%20or%20Loss%20Overview) For the six months ended June 30, 2025, the Group's revenue slightly decreased, but gross profit and profit before tax increased due to effective cost control and operational efficiency, with net profit growing **16.5%** year-on-year to **RMB 35.1 million** and basic earnings per share at **RMB 4.31 cents** Interim Condensed Consolidated Statement of Profit or Loss (RMB thousands) | Indicator | 2025 (RMB thousands) | 2024 (RMB thousands) | Y-o-Y Change | | :--- | :--- | :--- | :--- | | Revenue | 311,658 | 316,361 | -1.5% | | Cost of Sales | (206,593) | (212,970) | -3.0% | | Gross Profit | 105,065 | 103,391 | +1.6% | | Other Income and Gains | 5,360 | 5,327 | +0.6% | | Selling and Distribution Expenses | (35,503) | (37,089) | -4.3% | | General and Administrative Expenses | (19,625) | (29,351) | -33.1% | | Profit Before Tax | 54,434 | 42,087 | +29.3% | | Income Tax Expense | (19,298) | (11,934) | +61.7% | | **Profit for the Period** | **35,136** | **30,153** | **+16.5%** | | Attributable to Owners of the Parent | 32,028 | 26,858 | +19.2% | | Attributable to Non-controlling Interests | 3,108 | 3,295 | -5.7% | | Basic Earnings Per Share (RMB cents) | 4.31 | 3.70 | +16.5% | | Diluted Earnings Per Share (RMB cents) | 4.31 | 3.61 | +19.4% | [Interim Condensed Consolidated Statement of Comprehensive Income](index=29&type=section&id=Interim%20Condensed%20Consolidated%20Statement%20of%20Comprehensive%20Income) This section presents the Group's interim condensed consolidated statement of comprehensive income, detailing profit for the period and other comprehensive income items [Comprehensive Income Overview](index=29&type=section&id=8.1%20Comprehensive%20Income%20Overview) For the six months ended June 30, 2025, the Group's total comprehensive income for the period significantly increased by **44.5%** to **RMB 32.8 million** from **RMB 22.7 million** in the prior period, driven by profit growth and reduced foreign currency translation losses from overseas operations Interim Condensed Consolidated Statement of Comprehensive Income (RMB thousands) | Indicator | 2025 (RMB thousands) | 2024 (RMB thousands) | Y-o-Y Change | | :--- | :--- | :--- | :--- | | Profit for the Period | 35,136 | 30,153 | +16.5% | | Exchange Differences on Translation of Overseas Operations | (2,348) | (7,457) | +68.5% (Loss narrowed) | | **Total Comprehensive Income for the Period** | **32,788** | **22,696** | **+44.5%** | | Attributable to Owners of the Parent | 29,680 | 19,401 | +52.0% | | Attributable to Non-controlling Interests | 3,108 | 3,295 | -5.7% | [Interim Condensed Consolidated Statement of Financial Position](index=30&type=section&id=Interim%20Condensed%20Consolidated%20Statement%20of%20Financial%20Position) This section presents the Group's interim condensed consolidated statement of financial position, detailing assets, liabilities, and equity as of the reporting date [Assets and Liabilities Overview](index=30&type=section&id=9.1%20Assets%20and%20Liabilities%20Overview) As of June 30, 2025, the Group's total assets less current liabilities were **RMB 351.5 million**, and net assets were **RMB 341.2 million**, a slight decrease from year-end 2024, primarily due to reduced trade receivables, cash and cash equivalents, and a significant decrease in current liabilities from lower trade and other payables Interim Condensed Consolidated Statement of Financial Position (RMB thousands) | Indicator | June 30, 2025 (RMB thousands) | December 31, 2024 (RMB thousands) | Change | | :--- | :--- | :--- | :--- | | Total Non-current Assets | 74,385 | 72,979 | +1.9% | | Total Current Assets | 528,348 | 672,930 | -21.5% | | Trade Receivables | 211,273 | 264,935 | -20.2% | | Cash and Cash Equivalents | 288,691 | 379,189 | -23.8% | | Total Current Liabilities | 251,260 | 375,560 | -33.1% | | Trade Payables | 206,579 | 294,701 | -29.9% | | Other Payables and Accruals | 34,087 | 63,730 | -46.5% | | Net Assets | 341,240 | 361,144 | -5.5% | | Total Equity | 341,240 | 361,144 | -5.5% | [Interim Condensed Consolidated Statement of Changes in Equity](index=32&type=section&id=Interim%20Condensed%20Consolidated%20Statement%20of%20Changes%20in%20Equity) This section presents the Group's interim condensed consolidated statement of changes in equity, detailing movements in various equity components during the period [Equity Changes Overview](index=32&type=section&id=10.1%20Equity%20Changes%20Overview) For the six months ended June 30, 2025, the Group's total equity decreased from **RMB 361.1 million** on January 1, 2025, to **RMB 341.2 million**, primarily due to profit for the period of **RMB 35.1 million** offset by dividends paid (**RMB 47.5 million** to owners of the parent, **RMB 6.4 million** to non-controlling interests) and foreign currency translation losses from overseas operations Interim Condensed Consolidated Statement of Changes in Equity (RMB thousands) | Indicator | June 30, 2025 (RMB thousands) | January 1, 2025 (RMB thousands) | Change | | :--- | :--- | :--- | :--- | | Total Equity | 341,240 | 361,144 | -5.5% | | Profit for the Period (Attributable to Owners of the Parent) | 32,028 | - | +32,028 | | Exchange Differences on Translation of Overseas Operations | (2,348) | - | -2,348 | | Dividends Paid to Shareholders of the Company | (47,469) | - | -47,469 | | Dividends Paid to Non-controlling Shareholders of Subsidiaries | (6,426) | - | -6,426 | [Interim Condensed Consolidated Statement of Cash Flows](index=34&type=section&id=Interim%20Condensed%20Consolidated%20Statement%20of%20Cash%20Flows) This section presents the Group's interim condensed consolidated statement of cash flows, detailing cash movements from operating, investing, and financing activities [Cash Flow Overview](index=34&type=section&id=11.1%20Cash%20Flow%20Overview) For the six months ended June 30, 2025, the Group's cash and cash equivalents decreased by **RMB 88.1 million**, with negative cash flow from operating activities of **RMB 36.0 million** and net outflow from financing activities of **RMB 53.9 million** due to dividends and lease payments, while investing activities generated a net inflow of **RMB 1.7 million** Interim Condensed Consolidated Statement of Cash Flows (RMB thousands) | Indicator | 2025 (RMB thousands) | 2024 (RMB thousands) | Change | | :--- | :--- | :--- | :--- | | Net Cash Flows From / (Used In) Operating Activities | (35,981) | 60,423 | -96,404 | | Net Cash Flows From / (Used In) Investing Activities | 1,689 | (89) | +1,778 | | Net Cash Flows Used In Financing Activities | (53,855) | (71,301) | +17,446 (Outflow decreased) | | **Net Decrease in Cash and Cash Equivalents** | **(88,147)** | **(10,967)** | **-77,180** | | Cash and Cash Equivalents at End of Period | 288,691 | 288,625 | +66 | - Net cash flow from operating activities shifted from a net inflow in the prior period to a net outflow, primarily impacted by decreases in trade receivables and payables[95](index=95&type=chunk) - Cash outflow from financing activities was mainly for dividends paid to company shareholders of **RMB 46.8 million** and to non-controlling shareholders of subsidiaries of **RMB 6.4 million**[96](index=96&type=chunk) [Notes to the Interim Condensed Consolidated Financial Information](index=36&type=section&id=Notes%20to%20the%20Interim%20Condensed%20Consolidated%20Financial%20Information) This section provides detailed notes to the interim condensed consolidated financial information, covering company details, accounting policies, segment information, and other financial disclosures [Company and Group Information](index=36&type=section&id=12.1%20Company%20and%20Group%20Information) This note provides basic information about EDGII Group Holdings Limited, including its place of incorporation, principal place of business, listing date, and the main business activities of its subsidiaries: experiential marketing, digital marketing and promotion, and IP expansion services - The company's shares were listed on the Main Board of The Stock Exchange of Hong Kong Limited on January 16, 2020[97](index=97&type=chunk) - The company's subsidiaries are primarily engaged in providing experiential marketing services, digital marketing and promotion services, and IP expansion (managing and operating sports events)[101](index=101&type=chunk) [Basis of Preparation and Changes in Accounting Policies](index=36&type=section&id=12.2%20Basis%20of%20Preparation%20and%20Changes%20in%20Accounting%20Policies) This note explains that the interim condensed consolidated financial information is prepared in accordance with HKAS 34 and consistent with accounting policies adopted for the annual consolidated financial statements as of December 31, 2024, with no significant impact from the first-time adoption of amended HKAS 21 (Lack of Exchangeability) - The interim condensed consolidated financial information has been prepared in accordance with HKAS 34[98](index=98&type=chunk) - The amendments to HKAS 21 (Lack of Exchangeability) had no impact on the interim condensed consolidated financial information[100](index=100&type=chunk) [Operating Segment Information](index=37&type=section&id=12.3%20Operating%20Segment%20Information) This note segments the Group's business into three reporting operating segments by service type: experiential marketing, digital marketing and promotion, and IP expansion, with management assessing resource allocation based on segment performance, and Mainland China being the primary source of revenue and non-current assets - The Group's operating segments include experiential marketing services, digital marketing and promotion services, and IP expansion segments[103](index=103&type=chunk) Segment Revenue for the Six Months Ended June 30, 2025 (RMB thousands) | Segment | Revenue (RMB thousands) | | :--- | :--- | | Experiential Marketing Services | 246,234 | | Digital Marketing and Promotion Services | 65,193 | | IP Expansion | 231 | | **Total** | **311,658** | - Mainland China contributed **97.0%** of external customer revenue (**RMB 302,187 thousand**) in H1 2025[107](index=107&type=chunk) [Revenue, Other Income and Gains](index=41&type=section&id=12.4%20Revenue%2C%20Other%20Income%20and%20Gains) This note details the Group's revenue sources, primarily from experiential marketing and digital marketing and promotion services, with significant growth in digital marketing, while other income and gains remained stable, mainly comprising bank interest income and government grants Revenue Analysis (RMB thousands) | Service Line | 2025 (RMB thousands) | 2024 (RMB thousands) | | :--- | :--- | :--- | | Experiential Marketing Services | 246,234 | 257,517 | | Digital Marketing and Promotion Services | 65,193 | 48,936 | | IP Expansion | 231 | 9,908 | | **Total** | **311,658** | **316,361** | Other Income and Gains Analysis (RMB thousands) | Item | 2025 (RMB thousands) | 2024 (RMB thousands) | | :--- | :--- | :--- | | Bank Interest Income | 1,696 | 1,010 | | Government Grants and Subsidies | 3,184 | 4,107 | | Others | 480 | 210 | | **Total** | **5,360** | **5,327** | [Profit Before Tax](index=43&type=section&id=12.5%20Profit%20Before%20Tax) This note lists various costs and expenses deducted from profit before tax, including cost of services, depreciation of property, plant and equipment, depreciation of right-of-use assets, amortization of intangible assets, net impairment losses on trade receivables, and net foreign exchange differences Deductions from Profit Before Tax (RMB thousands) | Item | 2025 (RMB thousands) | 2024 (RMB thousands) | | :--- | :--- | :--- | | Cost of Services Provided | 206,593 | 212,970 | | Depreciation of Property, Plant and Equipment | 1,033 | 1,149 | | Depreciation of Right-of-Use Assets | 1,310 | 1,362 | | Amortization of Intangible Assets | 125 | 135 | | Net Impairment Losses on Trade Receivables | 605 | 1,128 | [Income Tax](index=44&type=section&id=12.6%20Income%20Tax) This note details the Group's income tax expense, which significantly increased to **RMB 19.3 million** in H1 2025, with taxable profits in Mainland China subject to a **25%** corporate income tax rate, Hong Kong profits tax at **16.5%** (partially **8.25%**), and Singapore income tax at **17%** Income Tax Expense (RMB thousands) | Item | 2025 (RMB thousands) | 2024 (RMB thousands) | | :--- | :--- | :--- | | Current — China | 19,294 | 11,288 | | Deferred | 4 | 646 | | **Total Tax Expense for the Period** | **19,298** | **11,934** | - The corporate income tax rate in Mainland China is **25%**, Hong Kong profits tax rate is **16.5%** (**8.25%** for the first **HKD 2,000,000**), and Singapore income tax rate is **17%**[117](index=117&type=chunk) [Earnings Per Share Attributable to Owners of the Parent](index=44&type=section&id=12.7%20Earnings%20Per%20Share%20Attributable%20to%20Owners%20of%20the%20Parent) This note calculates basic and diluted earnings per share, both at **RMB 4.31 cents**, an increase from the prior period, based on profit attributable to owners of the parent and the adjusted weighted average number of ordinary shares outstanding Earnings Per Share (RMB cents) | Indicator | 2025 | 2024 | | :--- | :--- | :--- | | Basic | 4.31 | 3.70 | | Diluted | 4.31 | 3.61 | Number of Shares Used for Earnings Per Share Calculation | Indicator | June 30, 2025 | June 30, 2024 | | :--- | :--- | :--- | | Weighted Average Number of Ordinary Shares in Issue for Basic EPS Calculation | 742,979,050 | 725,104,265 | | Dilutive Effect — Share Awards | 569,342 | 18,718,272 | | Number of Shares for Diluted EPS Calculation | 743,548,392 | 743,822,537 | [Property, Plant and Equipment](index=45&type=section&id=12.8%20Property%2C%20Plant%20and%20Equipment) This note discloses that the Group's acquisition cost for property, plant and equipment in H1 2025 was approximately **RMB 534 thousand**, a decrease from the prior period, with no significant asset disposals during the period Acquisition Cost of Property, Plant and Equipment (RMB thousands) | Indicator | 2025 | 2024 | | :--- | :--- | :--- | | Acquisition Cost | 534 | 998 | [Trade Receivables](index=46&type=section&id=12.9%20Trade%20Receivables) This note provides an aging analysis of trade receivables, totaling **RMB 211.3 million** as of June 30, 2025, a decrease from year-end 2024, with unbilled portions still representing a significant proportion Aging Analysis of Trade Receivables (RMB thousands) | Aging | June 30, 2025 (RMB thousands) | December 31, 2024 (RMB thousands) | | :--- | :--- | :--- | | Within 1 month (billed) | 63,329 | 98,802 | | 1 to 3 months (billed) | 3,938 | 434 | | Over 3 months (billed) | 1,259 | 794 | | Unbilled | 142,747 | 164,905 | | **Total** | **211,273** | **264,935** | [Trade Payables](index=46&type=section&id=12.10%20Trade%20Payables) This note provides an aging analysis of trade payables, totaling **RMB 206.6 million** as of June 30, 2025, a significant decrease from year-end 2024, with trade payables typically interest-free and settled within **60 to 90 days** Aging Analysis of Trade Payables (RMB thousands) | Aging | June 30, 2025 (RMB thousands) | December 31, 2024 (RMB thousands) | | :--- | :--- | :--- | | Within 1 month | 150,650 | 234,741 | | 1 to 3 months | 1,868 | 37,821 | | Over 3 months | 54,061 | 22,139 | | **Total** | **206,579** | **294,701** | - Trade payables are interest-free and generally settled within **60 to 90 days**[124](index=124&type=chunk) [Issued Share Capital](index=47&type=section&id=12.11%20Issued%20Share%20Capital) This note indicates the Group's issued share capital remained unchanged in H1 2025 at **744,742,000** ordinary shares of **HKD 0.001** each, with share premium decreasing due to the resale of shares under the share award scheme Changes in Issued Share Capital and Share Premium (RMB thousands) | Indicator | Number of Shares | Issued Share Capital (RMB thousands) | Share Premium (RMB thousands) | | :--- | :--- | :--- | :--- | | As at January 1, 2025 | 744,742,000 | 659 | 111,971 | | Resale of shares under share award scheme | — | — | (3,001) | | As at June 30, 2025 | 744,742,000 | 659 | 108,970 | [Commitments](index=48&type=section&id=12.12%20Commitments) This note discloses the Group's contractual commitments as of June 30, 2025, primarily comprising capital contributions payable of **RMB 5.1 million**, consistent with year-end 2024 Contractual Commitments (RMB thousands) | Item | June 30, 2025 (RMB thousands) | December 31, 2024 (RMB thousands) | | :--- | :--- | :--- | | Contracted but not provided for: Capital contributions payable | 5,100 | 5,100 | [Dividends](index=48&type=section&id=12.13%20Dividends) This note states that the company declared an interim dividend of **2.3 HK cents** per ordinary share for H1 2025, totaling **RMB 15.9 million**, an increase from the prior period Dividends Declared (RMB thousands) | Item | 2025 (RMB thousands) | 2024 (RMB thousands) | | :--- | :--- | :--- | | Interim dividend — 2.3 HK cents (2024: 2.0 HK cents) per ordinary share | 15,879 | 13,868 | [Related Party Transactions](index=48&type=section&id=12.14%20Related%20Party%20Transactions) This note discloses the Group's related party transactions, including short-term lease expenses and key management personnel remuneration, with the latter showing an increase in total amount Related Party Transactions (RMB thousands) | Item | 2025 (RMB thousands) | 2024 (RMB thousands) | | :--- | :--- | :--- | | Short-term lease expenses (related companies) | 1,125 | 1,125 | Key Management Personnel Remuneration (RMB thousands) | Item | 2025 (RMB thousands) | 2024 (RMB thousands) | | :--- | :--- | :--- | | Short-term employee benefits | 6,407 | 5,072 | | Post-employment benefits | 628 | 413 | | **Total** | **7,035** | **5,485** | [Fair Value and Fair Value Hierarchy of Financial Instruments](index=49&type=section&id=12.15%20Fair%20Value%20and%20Fair%20Value%20Hierarchy%20of%20Financial%20Instruments) This note details the fair value measurement of the Group's financial instruments, including equity investments designated at fair value through other comprehensive income and at fair value through profit or loss, totaling **RMB 35.8 million**, classified across fair value hierarchy levels (Level 1, 2, 3), with unlisted equity investments using Level 3 valuation techniques Fair Value of Financial Assets (RMB thousands) | Item | June 30, 2025 (RMB thousands) | December 31, 2024 (RMB thousands) | | :--- | :--- | :--- | | Equity investments designated at fair value through other comprehensive income | 22,433 | 22,433 | | Equity investments at fair value through profit or loss | 13,375 | 13,375 | | **Total** | **35,808** | **35,808** | - The fair value of unlisted equity investments is estimated using the equity value allocation method, considering peer average market-to-sales multiples and a discount for lack of marketability[132](index=132&type=chunk) Fair Value Hierarchy of Assets (RMB thousands) | Level | June 30, 2025 (RMB thousands) | | :--- | :--- | | Level 1 (Quoted prices in active markets) | 4,040 | | Level 2 (Significant observable inputs) | 13,375 | | Level 3 (Significant unobservable inputs) | 18,393 | | **Total** | **35,808** | [Definitions](index=54&type=section&id=Definitions) This section provides definitions for key terms and abbreviations used throughout the interim report to ensure clear understanding [Glossary of Terms](index=54&type=section&id=13.1%20Glossary%20of%20Terms) This section provides definitions for key terms and abbreviations used in the interim report, covering company entities, time periods, business types, regulations, and related parties, to ensure clear understanding of the content - “H1 2025” refers to the six months ended June 30, 2025[135](index=135&type=chunk) - “The Group” refers to the Company and its subsidiaries[136](index=136&type=chunk) - “IP” refers to intellectual property, and “IP Development,” also known as IP Expansion, involves the business of introducing, developing, and expanding IP for clients[136](index=136&type=chunk)

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年8月31日 狀態: 新提交 致：香港交易及結算所有限公司 FF301 II. 已發行股份及/或庫存股份變動 | 1. 股份分類 | 普通股 | | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09919 | | 說明 | 普通股 | | | | | | | | 已發行股份（不包括庫存股份）數目 | | | 庫存股份數目 | | 已發行股份總數 | | | 上月底結存 | | | | 744,742,000 | | 0 | | 744,742,000 | | 增加 / 減少 (-) | | | | 0 | | 0 | | | | 本月底結存 | | | | 744,742,000 | | 0 | | 744,742,000 | 公司名稱: 艾德韋宣集團控股有限公司 呈交日期: 2025年9月1日 I. 法定/註冊股本變動 | 1. 股份分類 ...

Core Viewpoint - The company reported a revenue of 312 million RMB for the six months ending June 30, 2025, with a net profit attributable to shareholders of 32.028 million RMB, reflecting a year-on-year increase of 19.25% [1] Group 1: Financial Performance - The company's earnings per share (EPS) for the period was 4.31 cents [1] - The net profit increased by 16.2% to 35.1 million RMB compared to 30.2 million RMB in the same period of 2024 [1] - The gross profit margin improved by 1.0 percentage point, rising from 32.7% in the first half of 2024 to 33.7% in the first half of 2025, indicating effective cost management and enhanced profitability [1] Group 2: Market Position - The company is recognized as a leading pan-fashion brand marketing group in Greater China, focusing on experience marketing, digital marketing and promotion, and intellectual property (IP) expansion services [1] - It has over 550 global brand clients, including well-known mid-to-high-end fashion brands, automotive brands, and local high-end brands in China [1] - According to industry consultancy, the company holds a market share of 13.8% in the mid-to-high-end fashion brand experience marketing services sector in Greater China as of 2024, maintaining its position as the largest provider in this market [1]

Core Insights - The company reported a revenue of 312 million RMB for the six months ending June 30, 2025, with a net profit attributable to shareholders of 32.028 million RMB, representing a year-on-year increase of 19.25% [1] - The company is a leading pan-fashion brand marketing group in Greater China, focusing on experience marketing, digital marketing and promotion, and intellectual property (IP) expansion services [1] - The company has over 550 global brand clients, including well-known mid-to-high-end fashion brands, automotive brands, and local high-end brands in China [1] Financial Performance - For the mid-2025 period, the company's net profit increased by 16.2% to 35.1 million RMB, compared to 30.2 million RMB in mid-2024 [1] - The gross profit margin improved by 1.0 percentage point, rising from 32.7% in mid-2024 to 33.7% in mid-2025, indicating effective cost management and enhanced profitability [1] Market Position - The company remains the largest provider of mid-to-high-end fashion brand experience marketing services in Greater China, with a market share of 13.8% projected for 2024 [1]