Financial Performance - Total revenues for 2023 increased to 157.11million,upfrom89.36 million in 2022, representing a 75.8% growth[363] - Sell-side advertising revenue grew to 122.43millionin2023,a10460.01 million in 2022[363] - Buy-side advertising revenue rose to 34.68millionin2023,an18.229.35 million in 2022[363] - Gross profit for 2023 was 37.57million,up28.129.32 million in 2022[363] - Net loss attributable to Direct Digital Holdings, Inc. was 2.19millionin2023,comparedtoanetincomeof205 thousand in 2022[363] - Basic and diluted net loss per share was 0.73in2023,comparedtoanetincomepershareof0.11 in 2022[363] - Net loss for the year ended December 31, 2023 was 6.844million,comparedtoanetincomeof4.167 million in 2022[367] - Net income (Accumulated Deficit) for the period was 4,167thousand,comparedto669 thousand in the previous period[423] - Net loss per share for 2023 was 0.73,comparedtoanetincomepershareof0.11 in 2022[478] - Net loss attributable to Direct Digital Holdings, Inc. for the six months ended June 30 was 22thousand,withbasicanddilutedlosspershareof0.01[513] - Net income attributable to Direct Digital Holdings, Inc. for the three months ended June 30 was 192thousand,withbasicanddilutedearningspershareof0.03[510] - Net income attributable to Direct Digital Holdings, Inc. for the three months ended September 30 was 571thousand,withbasicanddilutedearningspershareof0.09[511] - Net income attributable to Direct Digital Holdings, Inc. was 549thousand[514]−Basicnetincomepersharewas0.09[514] - Diluted net income per share was 0.09[514]−NetlossforQ12023was1.334 million, reducing stockholders' equity to 3.367million[516]−NetincomeforthequarterendedSeptember30,2023,was3.351 million[518] - Net income for the period ending September 30, 2023, was 3.212million,reflectingapositivefinancialperformance[520]−NetlossforthesixmonthsendedJune30,2023,was139 thousand[524] - Net income for the nine months ended September 30, 2023, was 3,212thousand[526]AssetsandLiabilities−Cashandcashequivalentsincreasedto5.116 million in 2023 from 4.047millionin2022[360]−Accountsreceivable,netofprovisionforcreditlosses,roseto37.207 million in 2023 from 26.354millionin2022[360]−Totalcurrentassetsgrewto43.082 million in 2023 from 31.284millionin2022[360]−Intangibleassets,netdecreasedto11.684 million in 2023 from 13.638millionin2022[360]−Totalliabilitiesincreasedto74.354 million in 2023 from 52.531millionin2022[360]−Accumulateddeficitworsenedto(2.538) million in 2023 from (344)millionin2022[360]−Noncontrollinginterestshiftedto(4.225) million in 2023 from 3.314millionin2022[360]−Totalstockholders′(deficit)equitydeclinedto(3.682) million in 2023 from 5.595millionin2022[360]−Totalassetsincreasedto70.672 million as of December 31, 2023, from 58.126millionin2022[476]−Totallong−termdebtasofDecember31,2023,was31,744 thousand, an increase from 25,834thousandin2022[424]−Totallong−termdebt,netofcurrentportion,was28,578 thousand as of December 31, 2023[424] - Total assets increased from 62.151millionasofJune30,2023,to86.748 million as of September 30, 2023[501][506] - Total current liabilities decreased from 30.478millionasofJune30,2023,to29.478 million after restatement adjustments[502] - Total stockholders' equity increased from 4.020millionasofJune30,2023,to5.020 million after restatement adjustments[503] - Long-term debt remained stable at 22.515millionasofJune30,2023,and22.324 million as of September 30, 2023[502][505] - Total undiscounted lease payments amount to 1,122million,withanetoperatingleaseliabilityof773 million after discounting and current portion adjustments[485] - Future payments due under operating leases as of December 31, 2023, are 97thousand[486]−Property,equipment,andsoftware,net,increasedto599 thousand in 2023 from 673thousandin2022[487]−Intangibleassets,netofaccumulatedamortization,decreasedto11.7 million in 2023 from 13.6millionin2022[489]−Customerlists,trademarks,andnon−competeagreementsmakeupthemajorityofintangibleassets,withnetamountsof8.8 million, 2.4million,and527 thousand, respectively[492] - Future amortization of intangible assets is projected at 11.7million,with1.95 million due in 2024[493] - Total adjustments in Q2 2023 amounted to 530.864thousand,impactingtherestatedbalancesheet[516]−Stockholders′equityasofSeptember30,2023,was6.397 million[518] - APIC (Additional Paid-In Capital) as of September 30, 2023, was 8.782million[518]−NoncontrollinginterestasofSeptember30,2023,was0[518] Operating Expenses and Costs - Total operating expenses rose to 39.76millionin2023,up86.321.34 million in 2022[363] - Compensation, taxes, and benefits increased to 17.73millionin2023,a25.514.12 million in 2022[363] - General and administrative expenses grew to 13.20millionin2023,an82.87.22 million in 2022[363] - Advertising expenses increased to 2.2millionin2023from0.9 million in 2022, reflecting a 144% year-over-year growth[400] - Depreciation and amortization expenses for 2023 totaled 253thousand,upfrom34 thousand in 2022[488] - Total operating expenses were 21,652thousand[514]−Incomefromoperationswas6,607 thousand[514] - Total other expense, net was (3,229)thousand[514]−TotaloperatingexpensesforthethreemonthsendedMarch31were6.574 million, with compensation, taxes, and benefits accounting for 3.634million[508]−GrossprofitforthethreemonthsendedMarch31was6.433 million, with a total cost of revenues of 14.790million[508]−GrossprofitforthethreemonthsendedJune30was10.1 million, with a gross margin of 28.5%[510] - Gross profit for the three months ended September 30 was 11.8million,withagrossmarginof19.816.5 million, with a gross margin of 29.2%[513] - Gross profit for the period was 28,259thousand[514]−GrossprofitforthethreemonthsendedMarch31was6.433 million, with a total cost of revenues of 14.790million[508]−GrossprofitforthethreemonthsendedJune30was10.1 million, with a gross margin of 28.5%[510] - Gross profit for the three months ended September 30 was 11.8million,withagrossmarginof19.816.5 million, with a gross margin of 29.2%[513] - Gross profit for the period was 28,259thousand[514]CashFlowandLiquidity−Netcashprovidedbyoperatingactivitiesincreasedto2.558 million in 2023 from 2.064millionin2022[367]−Accountsreceivabledecreasedby11.275 million in 2023 compared to a decrease of 18.500millionin2022[367]−Accountspayableincreasedby16.231 million in 2023 compared to an increase of 10.966millionin2022[367]−Cashpaidforinterestincreasedto3.736 million in 2023 from 2.568millionin2022[367]−Cashandcashequivalentsstoodat5.1 million as of December 31, 2023[417] - Cash and cash equivalents decreased slightly from 5.668millionasofJune30,2023,to5.482 million as of September 30, 2023[501][506] - Cash flows provided by operating activities for the three months ended March 31, 2023, were 3.1million,indicatingstrongoperationalcashgeneration[522]−Cashandcashequivalentsattheendoftheperiodstoodat6.719 million, showing a net increase of 2.672millionfromthebeginningoftheperiod[522]−Paymentsontermloanamountedto164 thousand, reducing the company's debt obligations[522] - Net cash provided by operating activities for the six months ended June 30, 2023, was 3,054thousand[524]−CashandcashequivalentsattheendoftheperiodforthesixmonthsendedJune30,2023,were5,668 thousand[524] - Net cash provided by operating activities for the nine months ended September 30, 2023, was 4,481thousand[526]−CashandcashequivalentsattheendoftheperiodfortheninemonthsendedSeptember30,2023,were5,482 thousand[527] - Cash paid for interest for the nine months ended September 30, 2023, was 2,667thousand[527]−AccrualofwarrantredemptionliabilityfortheninemonthsendedSeptember30,2023,was3,540 thousand[527] - Cash paid for taxes for the nine months ended September 30, 2023, was 349thousand[527]−NetcashusedinfinancingactivitiesfortheninemonthsendedSeptember30,2023,was2,909 thousand[527] Debt and Financing - Total debt under the Credit Agreement increased to 9.7millionasofthereportdatefrom3.0 million at the end of 2023[417] - The 2021 Credit Facility has a maturity date of December 3, 2026, with quarterly installment payments of 275,000startingfromJanuary1,2024[427]−TheCompanyborrowed3.6 million under the Delayed Draw Loan in October 2023 to fund the 2023 warrant tender offer[426] - Interest expense for the 2021 Credit Facility was 3,655thousandin2023,upfrom2,498 thousand in 2022[430] - The Fifth Amendment to the 2021 Credit Facility defers quarterly installment payments from June 30, 2024, through December 31, 2025[432] - The Company entered into a Credit Agreement with East West Bank on July 7, 2023, providing a revolving credit facility of up to 10.0million[434]−TheCompanywasincompliancewithallfinancialcovenantsunderthe2021CreditFacilityasofDecember31,2023[429]−TheCompany′sliquiditycovenantrequiresmaintainingminimumliquidassetsof1,000,000 at all times[437] - The Company will make prepayments of 1.0millionuponexecutionoftheThirdAmendment,1.0 million by January 15, 2025, and 2.0millionbyApril15,2025[438]−TheCompany′sminimumTTMEBITDAisprojectedtoincreasefrom5.0 million as of September 30, 2024, to 7.5millionbyJune30,2025[439]−TheCompany′sminimumliquidassetsarerequiredtoincreasefrom1.0 million as of June 30, 2024, to 2.0millionbyMarch31,2025[439]−TheCompany′srevolvingcreditavailabilityratioissettoincreasefrom1.0to1.0byDecember31,2024,to2.0to1.0byJune30,2025[439]−AsofDecember31,2023,theCompanyhad9.7 million outstanding under the Credit Agreement, up from 3.0millionattheendof2023[441]−TheCompanyincurred0.3 million of deferred financing costs during the year ended December 31, 2023[441] - The Company received a 150,000EconomicInjuryDisasterLoanin2020,bearinganinterestrateof3.750.3 million was fully forgiven on April 11, 2022[449] - Future minimum payments related to long-term debt as of December 31, 2023, total 31.744million,with1.478 million due in 2024[450] - The Company completed its initial public offering on February 15, 2022, raising 10.2millioninnetproceeds[454]−Thecompanytendered2,213,652warrantsat1.20 per warrant, totaling approximately 2.7million,andredeemed1,004,148warrantsat0.35 per warrant, totaling approximately 0.4million[456]Stock−BasedCompensationandEquity−Stock−basedcompensationcostforoptionsandRSUsismeasuredatgrantdatebasedonfairvalueandrecognizedoverthevestingperiod[383]−ThefairvalueofstockoptionswasestimatedusingtheBlack−Scholesmodelwithexpectedvolatilityof690.2 million for both 2023 and 2022[386] - Incentive plan awards recognized were 2.4millionand2.3 million for 2023 and 2022, respectively[388] - The company recognized 2.2millioninstock−basedcompensationexpensefor2023,including1.4 million in bonuses paid via stock grants in March 2024[458] - As of December 31, 2023, there were 488,646 shares available for grant under the 2022 Omnibus Incentive Plan[458] - The company granted 153,665 stock options in 2023 with a weighted average exercise price of 3.78andaweightedaveragefairvalueof2.44[460] - The company granted 329,249 RSUs in 2023 with a weighted average grant date fair value of 3.70pershare[461]−Stock−basedcompensationincreasedby94 thousand in Q1 2023, contributing to a total equity adjustment of 94thousand[516]−Stock−basedcompensationforthequarterwas242 thousand[518] - Stock-based compensation amounted to 546thousand,contributingtotheoverallequityincrease[520]−Stockoptionsexercisedresultedina12 thousand increase in equity[520] - Issuance related to vesting of restricted stock units, net of tax withholdings, was 2.743thousand[518]−BalanceofcommonstockasofSeptember30,2023,was3 thousand[518] - APIC (Additional Paid-In Capital) as of September 30, 2023, was 8.782million[518]−NoncontrollinginterestasofSeptember30,2023,was0[518] Revenue Recognition and Deferred Revenue - Revenue is recognized when an ad is delivered or displayed in response to a winning bid request from ad buyers[376] - Deferred revenue (contract liabilities) recorded as 0.4millionand0.5 million as of December 31, 2023 and 2022, respectively[379] - Revenue recognized from deferred revenue balances amounted to 0.5millionand1.3 million in 2023 and 2022, respectively[379] - Deferred revenues increased by 403thousand,indicatingpotentialfuturerevenuerecognition[522]GoodwillandIntangibleAssets−Goodwillremainedat6.5 million as of December 31, 2023 and 2022, with no impairment recognized during these years[380] - Intangible assets are amortized over 5 years for non-compete agreements and 10 years for other intangibles[381] - The company acquired Orange 142 for 26.2million,resultingin4.1 million in goodwill and 18.0millioninintangibleassets[489]LegalandContingencies−ThecompanyisinvolvedinaconsolidatedsecuritiesclassactionlawsuitfiledintheU.S.DistrictCourtfortheSouthernDistrictofTexas[481]RestatementsandAdjustments−Basicnetincomepersharefor2022wasreviseddownwardfrom0.33 to 0.11duetoaccountingcorrections[420]−Totalstockholders′equityfor2022wasrevisedupwardfrom4.595 million to 5.595millionafteraccountingcorrections[422]−Restatementadjustmentsforpriorperiodaccountingerrorsincludeda1,000 reduction in accrued liabilities and a 5,613reductioninadditionalpaid−incapital[498]−AsofMarch31,2023,thecompany′srestatedbalanceshowedanetlossof1.334 million, with stockholders' equity at 4.367million[516]−AdjustmentsinQ22023includedanetincomeadjustmentof1.