At Direct Digital Holdings, we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is "Digital advertising built for everyone." New resource provides practical ...

Direct Digital Holdings, Inc. (NASDAQ:DRCT) Q4 2024 Earnings Conference Call March 27, 2025 5:00 PM ET Corporate Participants Brett Milotte - Investor Relations, ICR Mark Walker - Chairman and Chief Executive Officer Diana Diaz - Chief Financial Officer Conference Call Participants Dan Kurnos - The Benchmark Company Michael Kupinski - NOBLE Capital Markets Operator Thank you for standing by. Welcome to the Direct Digital Holdings Fourth Quarter and Full Year 2024 Earnings Call. All lines have been placed on ...

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 __________________________________________________________________________________ FORM 10-K __________________________________________________________________________________ (Mark One) ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 2024 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TR ...

Walker continued, "In the third quarter of 2024, we announced the launch of Colossus Connections, an aggressive initiative to accelerate our direct integration efforts with leading demand-side platforms and that we have already signed up two of the leading partners in the marketplace. We are expecting to see revenue impacts as we move through 2025, once integration is complete in the second half of 2025. On the buy-side, since we unified our two divisions, Orange 142 and Huddled Masses, we have been keenly ...

Full Year Revenue of $62.3 Million In-Line with Revised Revenue GuidanceContinued to Diversify Customer Base with Leading Sell-Side Partners and Buy-Side Customers in New VerticalsManagement to Host Conference Call at 5:00 PM ET TodayHOUSTON, March 27, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC (" ...

Core Insights - The partnership between Orange 142 and Tourism Economics aims to enhance the ability of destination marketing organizations (DMOs) to measure the economic impact of their digital marketing investments [1][2] - This collaboration provides DMOs with advanced attribution capabilities and economic impact dashboards, linking marketing efforts to visitor metrics and economic outcomes [1][4] Group 1: Partnership Overview - Orange 142, a division of Direct Digital Holdings, has partnered with Tourism Economics to provide DMOs with tools for measuring the ROI of marketing expenditures [2][4] - The partnership allows DMOs to access metrics that connect advertising efforts to tangible outcomes, optimizing campaigns and justifying budgets [2][4] Group 2: Tools and Metrics - The Media Impact Calculator (MIC) from Tourism Economics serves as a foundational tool for DMOs to quantify the economic impact of paid media and optimize performance [3][4] - Key metrics provided include total visitors from media campaigns, cost per 1000 visitors, average length of stay, and economic impact data [7] Group 3: Importance for DMOs - The partnership is particularly beneficial for tourism boards reliant on tax revenue and local business support, as it provides detailed economic impact data to secure funding [4] - The collaboration equips destination marketers with actionable intelligence to make informed decisions regarding their marketing strategies [4][5]

Direct Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience- focused digital marketing and advertising solutions that enable mid-market ...

Key topics covered include: New guide provides powerful AI strategies and tools for DMOs to elevate promotion, enhance visitor experiences, and streamline operational efficiency HOUSTON, March 20, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the release of Practical G ...

Core Insights - Direct Digital Holdings has released a guide titled "Best Practices for AI Prompting" aimed at helping businesses optimize their use of generative AI tools while ensuring data integrity and security [1][2]. Group 1: AI Prompting Framework - The effectiveness of generative AI is closely linked to the quality of prompt engineering, with poorly structured prompts leading to misleading outputs and security risks [2][3]. - The guide provides a clear framework for crafting precise and impactful AI prompts, enabling businesses to achieve smarter and more reliable AI-driven outcomes [2][4]. - Key techniques outlined in the guide include defining AI roles, securing sensitive data, and iterating on responses to enhance AI-driven processes [4][8]. Group 2: Business Empowerment - Many organizations are eager to leverage AI but face challenges with prompt engineering and quality control, which the guide aims to address [4]. - By implementing structured AI prompting practices, businesses can reduce risks and improve the effectiveness of their AI workflows [4]. - The guide serves as a roadmap for organizations to maximize the benefits of AI while minimizing associated risks [3]. Group 3: Direct Digital Holdings Overview - Direct Digital Holdings combines sell-side and buy-side advertising solutions, providing data-driven digital media strategies for brands, agencies, and publishers [6]. - The company's sell-side platform, Colossus SSP, offers access to premium media properties, while Orange 142 focuses on customized digital marketing solutions [6]. - The company emphasizes personal relationships and tailored solutions, generating billions of monthly impressions across various digital channels [7].

New guide provides actionable strategies and tools for agencies to leverage AI effectivelyHOUSTON, March 6, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the release of "Practical Generative AI Use Cases & Tools for Agencies" guide in its AI education series. This comp ...