Revenue and Volume Performance - Revenue decreased by 6.1% to 5,104millioninthefirstninemonthsof2024,withperhectoliterrevenueincreasingby2.25,104 million from 5,563millionin2023[38]−VolumeintheAsiaPacificWestregion(includingChina,India,andSoutheastAsia)droppedby9.44,074 million in the first nine months of 2024[40] - Volume in China for the first nine months of 2024 decreased by 10.6% year-over-year[41] - Revenue in China for the first nine months of 2024 declined by 11.6% year-over-year[41] Profitability and Margins - Normalized EBITDA declined by 6.2% to 1,579million,withtheEBITDAmargindecreasingby4basispointsto30.9742 million from 875millioninthesameperiodlastyear[5]−NormalizedEPSdecreasedto5.89centsfrom6.65centsinthefirstninemonthsof2023[8]−Grossmarginimprovedby108basispointsto51.41,579 million from 1,757millionin2023[38]−NormalizedEBITDAmarginforthefirstninemonthsof2024decreasedby4basispointsto30.91,265 million in the first nine months of 2024[40] - Normalized EBITDA in China for the first nine months of 2024 fell by 12.4% year-over-year[41] Cost Management - Cost of sales decreased by 8.1% to 2,478million,withperhectolitercostofsalesdownby0.11,579 million in the first nine months of 2024, down from 1,757millionin2023[31]−BudweiserAPAC′sfinancialdataisanalyzedbasedonorganicgrowthandnormalizedfigures,excludingcurrencyconversionandscopechanges[34]−NormalizedEBITDAandEBITarenotaccountingmeasuresunderIFRSandshouldnotbeusedassubstitutesforprofitorcashflowmetrics[34]−Allperformancemetrics(EBITDA,EBIT,profit,taxrate,EPS)arepresentedonanormalizedbasis,excludingnon−underlyingitems[34]−FinancialdataispresentedinmillionsofUSD,exceptforvolume(hundredthousandliters),organicgrowth(in39 million in the first nine months of 2024[28] - Normalized profit attributable to equity holders of Budweiser APAC decreased to 777millioninthefirstninemonthsof2024from879 million in the same period in 2023[29] - Basic earnings per share (EPS) decreased to 5.62 cents in the first nine months of 2024 from 6.62 cents in the same period in 2023, with normalized basic EPS at 5.89 cents[30]