Byrna Technologies (BYRN) - 2024 Q4 - Annual Results

Revenue Growth - Preliminary total revenue for Q4 2024 is expected to be $28.0 million, a 79$15.6 million in Q4 2023[3] - Full-year revenue for 2024 is projected to be a record $85.8 million, more than doubling the$42.6 million reported in 2023[3] - E-commerce sales increased by $8.9 million year-over-year, accounting for 76$1.0 million year-over-year, including $43,000 in royalty revenue from a new agreement with Byrna LATAM[4] Production and Capacity - Production capacity exceeded 55,000 launchers in Q4 2024, enabling the company to meet growing demand[4] Sales Channels and Strategies - Direct-to-Consumer sales are expected to continue growing, supported by the launch of new Byrna-owned retail stores[6] - The upcoming release of a smaller compact launcher is anticipated to drive further growth in 2025[6] - Black Friday and Cyber Monday sales will be included in Q1 2025 results, with orders already shipped to customers[5] Financial Reporting - The company plans to report full financial results for Q4 and the full year 2024 in February, accompanied by a conference call[8] Market Positioning - Management emphasizes the normalization of less-lethal products as a viable alternative to lethal weapons, indicating strong market potential[6]