Revenue Performance - NIKE, Inc. revenues for Q2 fiscal 2025 were 12.4billion,down813.4 billion in Q2 fiscal 2024[79] - NIKE Direct revenues for Q2 fiscal 2025 were 5.0billion,down135.7 billion in Q2 fiscal 2024, representing 42% of total NIKE Brand revenues[79] - NIKE Brand wholesale revenues for Q2 fiscal 2025 were 6.9billion,down37.1 billion in Q2 fiscal 2024[79] - NIKE Brand footwear revenues for Q2 fiscal 2025 were 7.7billion,down118.6 billion in Q2 fiscal 2024[84] - NIKE Brand apparel revenues for Q2 fiscal 2025 were 3.7billion,down13.8 billion in Q2 fiscal 2024[84] - NIKE Brand equipment revenues for Q2 fiscal 2025 were 544million,up14479 million in Q2 fiscal 2024[84] - Converse revenues for Q2 fiscal 2025 were 429million,down17519 million in Q2 fiscal 2024[84] - NIKE, Inc. revenues for Q2 fiscal 2025 were 12.4billion,a913.4 billion in Q2 fiscal 2024, driven by declines in North America, EMEA, Greater China, and Converse[88] - NIKE Brand footwear revenues decreased 12% on a currency-neutral basis in Q2 fiscal 2025, with unit sales down 7% and lower ASP reducing revenues by 5 percentage points[88] - NIKE Direct revenues for Q2 fiscal 2025 were 5.0billion,a145.179 billion, an 8% decrease on a currency-neutral basis compared to 5.625billioninQ2fiscal2024[104]−ConverserevenuesforQ2fiscal2025were429 million, a 17% decrease on a currency-neutral basis compared to 519millioninQ2fiscal2024[104]−Footwearrevenuesdecreasedby143.236 billion in Q2 FY2025, with a 14% decline to 6.448billionforthefirstsixmonthsofFY2025[107]−Apparelrevenuesincreasedby11.693 billion in Q2 FY2025, with a 4% decline to 3.024billionforthefirstsixmonthsofFY2025[107]−NIKEDirectrevenuesdecreasedby152.313 billion in Q2 FY2025, with a 13% decline to 4.664billionforthefirstsixmonthsofFY2025[107]−EMEArevenuesdecreasedby101.711 billion in Q2 FY2025, with a 6% decline to 3.377billionforthefirstsixmonthsofFY2025[117]−EMEArevenuesdecreased114.005 billion, a 3% decrease compared to 4.146billioninQ2fiscal2024,withoperatingoverheadexpensesdown5565 million, primarily due to unallocated general and administrative expenses[131] - Global Brand Divisions' loss before interest and taxes decreased 3% due to lower operating overhead expense, partially offset by higher demand creation expense[126] - Corporate's loss before interest and taxes increased by 30millioninQ2FY2025comparedtoQ2FY2024[134]−Corporate′slossbeforeinterestandtaxesdecreasedby79 million in the first six months of FY2025 compared to the same period in FY2024[134] Regional Performance - North America EBIT decreased by 10% to 1.371billioninQ2FY2025,witha132.587 billion for the first six months of FY2025[106] - Europe, Middle East & Africa EBIT decreased by 10% to 831millioninQ2FY2025,witha131.623 billion for the first six months of FY2025[106] - Greater China EBIT decreased by 27% to 375millioninQ2FY2025,witha16877 million for the first six months of FY2025[106] - Total NIKE Brand EBIT decreased by 18% to 1.904billioninQ2FY2025,witha193.589 billion for the first six months of FY2025[106] - Footwear revenues decreased 12% on a currency-neutral basis in EMEA, with unit sales down 12% and ASP per pair flat[119] - Apparel revenues decreased 10% on a currency-neutral basis in EMEA, with unit sales down 11% and higher ASP contributing 1 percentage point of growth[119] - Greater China footwear revenues decreased 14% on a currency-neutral basis, with unit sales down 9% and lower ASP reducing revenues by 5 percentage points[120] Cash Flow and Shareholder Returns - NIKE returned approximately 1.6billiontoshareholdersinQ2fiscal2025throughsharerepurchasesanddividends[79]−Cashprovidedbyoperationswas1,443 million in the first six months of FY2025, down from 2,751millioninthesameperiodofFY2024[144]−Cashusedininvestingactivitieswas240 million in the first six months of FY2025, compared to an inflow of 875millioninthesameperiodofFY2024[145]−Cashusedinfinancingactivitieswas3,070 million in the first six months of FY2025, slightly lower than 3,151millioninthesameperiodofFY2024[146]−Thecompanyrepurchased27.9millionsharesfor2,254 million in the first six months of FY2025 under its 18billionsharerepurchaseprogram[147]−AsofNovember30,2024,thecompanyhad9.8 billion in cash and equivalents and short-term investments[152] - Obligations under endorsement contracts totaled 15.9billionasofNovember30,2024,with1.9 billion payable within 12 months[154] Inventory and Other Financial Metrics - Inventories as of November 30, 2024, were 8.0billion,a68 million in Q2 fiscal 2025 from $75 million in Q2 fiscal 2024, primarily due to unfavorable foreign currency conversion gains and losses[96][97] - Effective tax rate for the first six months of fiscal 2025 was 18.7%, compared to 15.2% in the same period of fiscal 2024, due to one-time benefits in fiscal 2024[100][101]