Core Viewpoint - The imposition of reciprocal tariffs by President Trump has led to a significant sell-off in U.S. stocks, raising concerns about inflation and economic growth, particularly affecting companies like Nike [1] Company Overview - Nike has been struggling with a decline in its stock price, down over 36% in the last five years, prompting the board to bring back veteran Elliott Hill to lead a turnaround [3][5] - The company is in the early stages of transformation, focusing on regaining market share lost to competitors in the luxury retail and footwear sectors [4] Strategic Initiatives - Hill's strategy includes refocusing marketing on athletes and rebuilding relationships with wholesale buyers while reducing promotional online activities [4] - The turnaround is expected to take multiple years, with current tariffs already impacting Nike's fiscal outlook [5] Impact of Tariffs - Prior to the latest tariffs, Nike faced a 20% tariff on imports from China, where it derives a significant portion of its business, leading to a 17% year-over-year sales decline in China [6] - Trump's recent tariff increase to 54% on Chinese imports and additional tariffs on Vietnam complicate Nike's operational landscape, as 95% of its shoes are produced in China, Vietnam, and Indonesia [7][8] Market Sentiment - Despite current challenges, long-term investors remain optimistic about Nike's brand strength and potential for recovery over the next five to ten years [9] - Positive consumer response to new Nike products, particularly collaborations with athletes, indicates potential for sales recovery [10][12] Retail Performance - Foot Locker, which derives 60% of its sales from Nike products, has expressed confidence in Nike's recovery and innovation efforts, suggesting a positive outlook for both companies [11][12]

Group 1 - The market has been negatively impacted by geopolitical issues, particularly highlighted by a significant drop on April 3rd due to tariffs [1] - Crude Value Insights provides an investment service focused on oil and natural gas, emphasizing cash flow and companies that generate it, which leads to potential value and growth [1] Group 2 - Subscribers have access to a model account with over 50 stocks, detailed cash flow analyses of exploration and production (E&P) firms, and live discussions about the sector [2] - A two-week free trial is available for new subscribers, promoting engagement in the oil and gas sector [3]

Core Viewpoint - Nike's stock showed resilience by gaining 3% despite a significant sell-off in the broader market, indicating potential investor confidence amid tariff uncertainties [1][2]. Group 1: Stock Performance - Nike's stock closed up 3% on a day when the S&P 500, Nasdaq Composite, and Dow Jones Industrial Average fell by 6%, 5.8%, and 5.5% respectively, highlighting its relative strength [1]. - The stock's performance is attributed to positive developments regarding tariffs, particularly a productive call between President Trump and Vietnam's leaders [2][3]. Group 2: Tariff Developments - President Trump mentioned a "very productive call" with Vietnam's General Secretary, suggesting potential for a new trade agreement that could reduce tariffs on Vietnamese goods to zero [3]. - Nike has shifted much of its production from China to Vietnam, making the tariff situation a critical factor for its business operations [3][4]. - A 46% tariff on goods from Vietnam is set to take effect on April 9, which could lead to significant price increases for Nike's products, potentially affecting consumer demand [4]. Group 3: Future Outlook - The outcome of trade negotiations between the U.S. and Vietnam is becoming a crucial catalyst for Nike's business performance and valuation [5].

Core Viewpoint - Nike's shares experienced significant volatility due to new tariffs imposed by the U.S. on key manufacturing countries, but have shown some recovery as of Friday [1][2]. Group 1: Stock Performance - Nike's stock dropped 15% earlier in the week but has recovered slightly, now down 9% for the week [1]. - The initial decline was triggered by tariffs of 46%, 32%, and 34% on Vietnam, Indonesia, and China, which are responsible for 95% of Nike's footwear production [2]. Group 2: Tariff Impact - The tariffs are expected to negatively impact Nike's earnings, with an estimated damage of $1.69 to earnings per share according to Stifel analyst Jim Duffy [2]. - Vietnam, which accounts for 50% of Nike's footwear and 28% of its apparel, is seeking to negotiate a reduction of its tariffs to 0%, which could alleviate some concerns for investors [3]. Group 3: Market Sentiment and Valuation - The stock is currently trading at its lowest price-to-sales ratio since 2009, indicating potential value for risk-tolerant investors [4]. - Nike remains a dominant brand in the footwear and apparel market, particularly among Gen Z consumers, which may attract interest from investors despite current volatility [4].

Financial Performance - NIKE, Inc. revenues for Q3 fiscal 2025 were $11.3 billion, a decrease of 9% compared to $12.4 billion in Q3 fiscal 2024[90]. - Net income for Q3 fiscal 2025 was $794 million, a decline of 32% from $1.172 billion in Q3 fiscal 2024[95]. - Earnings before interest and taxes (EBIT) for Q3 fiscal 2025 was $826 million, down 39% from $1.352 billion in Q3 fiscal 2024[93]. - For the first nine months of FY2025, NIKE, Inc. revenues totaled $35.2 billion, an 8% decrease from $38.8 billion in the same period of FY2024[101]. - Total revenues for the three months ended February 28, 2025, decreased by 4% to $4,864 million compared to $5,070 million in the same period last year[118]. - Total NIKE Brand EBIT decreased by 41% to $1,257 million for the three months ended February 28, 2025, compared to $2,128 million in the prior year[117]. - Reported EBIT decreased 26%, reflecting lower revenues and increased selling and administrative expenses driven by higher demand creation expenses[132]. Revenue Breakdown - NIKE Direct revenues were $4.7 billion for Q3 fiscal 2025, down 12% from $5.4 billion in Q3 fiscal 2024, representing approximately 43% of total NIKE Brand revenues[90]. - NIKE Brand revenues, accounting for over 90% of total revenues, decreased 9% on a reported basis and 6% on a currency-neutral basis, driven by declines in the Jordan Brand, Men's, Kids', and Women's categories[98]. - NIKE Brand wholesale revenues decreased 7% on a reported basis and 4% on a currency-neutral basis, impacted by lower revenues in Greater China, EMEA, and Asia Pacific & Latin America[98]. - NIKE Direct revenues were $4.7 billion in Q3 FY2025, down 10% from $5.4 billion in Q3 FY2024, primarily due to a 15% decline in NIKE Brand Digital sales[99]. - Greater China revenues decreased by 17% to $1,733 million for the three months ended February 28, 2025, compared to $2,084 million in the same period last year[128]. - APLA revenues decreased 4% on a currency-neutral basis, primarily due to lower revenues in Southeast Asia and India, with NIKE Direct revenues down 4% due to digital sales declines of 8%[135]. - Converse revenues decreased 16% on a currency-neutral basis, driven by revenue declines in all territories, with unit sales down 10% and ASP down 6% due to higher discounts[142]. Cost and Margin Analysis - Gross margin for Q3 fiscal 2025 decreased by 330 basis points to 41.5%, compared to 44.8% in Q3 fiscal 2024[90]. - Gross profit for Q3 FY2025 was $4.675 billion, a 16% decrease from $5.562 billion in Q3 FY2024, with a gross margin of 41.5%, down 330 basis points year-over-year[100]. - Gross margin contracted by 210 basis points primarily due to lower ASP and higher inventory obsolescence reserves[122]. - Gross margin contraction of approximately 470 basis points for Converse, primarily due to lower ASP, partially offset by lower product costs[142]. - The effective tax rate for Q3 FY2025 was 5.9%, a significant decrease from 16.5% in Q3 FY2024, primarily due to a one-time, non-cash deferred tax benefit[111]. Expenses and Investments - Demand creation expense increased by 8% to $1.088 billion in Q3 fiscal 2025, compared to $1.011 billion in Q3 fiscal 2024[95]. - Total selling and administrative expenses for Q3 FY2025 were $3.887 billion, an 8% decrease from $4.226 billion in Q3 FY2024, with demand creation expenses increasing by 8%[103]. - Selling and administrative expenses increased by 12% driven by higher operating overhead and demand creation expenses[122]. - Cash provided by operations was $3,235 million for the first nine months of fiscal 2025, down from $4,810 million for the same period in fiscal 2024[156]. - Cash used by investing activities was an outflow of $289 million for the first nine months of fiscal 2025, compared to an inflow of $1,184 million for the same period in fiscal 2024[157]. - Cash used by financing activities was an outflow of $4,176 million for the first nine months of fiscal 2025, a decrease from $4,468 million in the same period of fiscal 2024[158]. Shareholder Returns - NIKE returned approximately $1.1 billion to shareholders in Q3 fiscal 2025 through dividends and share repurchases[90]. - The company repurchased 34.4 million shares for $2,753 million at an average price of $80.02 per share under the $18 billion share repurchase plan[159]. Market Conditions and Risks - External factors such as geopolitical dynamics and fluctuating foreign exchange rates are creating uncertainty and volatility in the operating environment[88]. - The impact of foreign exchange rate fluctuations on consolidated revenues was a detriment of approximately $310 million for the three months ended February 28, 2025[153]. - The company has not experienced difficulty accessing capital or credit markets in fiscal 2025, although future volatility may increase costs[165]. - There have been no material changes in market risk disclosures compared to the previous Annual Report[174]. Strategic Initiatives - NIKE plans to reduce the supply of certain footwear products while shifting focus to new and innovative products[91]. - The company is repositioning NIKE Brand Digital as a full-price platform and reinvesting in wholesale distribution[91].

Core Viewpoint - Nike Inc is facing significant stock pressure due to President Trump's tariff announcement, which imposes high levies on goods manufactured in China and Vietnam [1] Group 1: Stock Performance - Nike's stock has dropped 11.3% to $57.62, marking its lowest level since November 2017 and extending a bear gap post-earnings [2] - The stock is experiencing a year-to-date deficit of 23.5% [2] Group 2: Supply Chain Impact - The company manufactures approximately 50% of its footwear in China and a substantial portion of its apparel in Vietnam, making it vulnerable to the new tariffs of 54% and 46% respectively [1] Group 3: Options Trading Activity - Following the tariff news, options traders have significantly increased activity, with over 72,000 calls and 82,000 puts traded, which is five times the average intraday volume [3] - The most popular contract being traded is the April 55 put, indicating a bearish sentiment among traders [3]

Core Insights - The article discusses the investment position of Parkev Tatevosian, CFA, and mentions that The Motley Fool has positions in and recommends Nike [1] Company Position - Parkev Tatevosian has no position in any of the stocks mentioned [1] - The Motley Fool has a disclosure policy regarding its investment positions [1] Compensation and Affiliations - Parkev Tatevosian is an affiliate of The Motley Fool and may receive compensation for promoting its services [1] - If subscriptions are made through his link, he will earn additional income that supports his channel [1]

Core Viewpoint - Nike is experiencing a decline in revenue and profits, leading to a significant drop in stock valuation, which is now at a historically low level, but the brand's strength and new leadership may provide a path for recovery [1][2][3][4]. Financial Performance - Revenue for Nike is down 9% year-over-year through the fiscal third quarter of 2025, while demand creation expenses have increased by 8% [1] - Net income has fallen by 28% to $3 billion in fiscal 2025 compared to the same period in fiscal 2024 [2] - Nike's stock is currently valued at just below 2 times sales, the lowest since 2013 [2] Brand Strength - Nike boasts nearly $50 billion in annual revenue and operates in almost 200 countries with over 40,000 distribution points, indicating strong brand recognition [5] - The brand's competitive advantage is significant, suggesting that if Nike can leverage this, it may rebound from its current challenges [6] Leadership Changes - New CEO Elliott Hill, who has extensive experience with Nike, is expected to bring renewed energy and focus to the company [7] - Hill's previous work on marketing the Jordan brand may enhance Nike's product pipeline and partnerships [8] Profit Margin and Growth Potential - Current operating margin is around 10%, below the historical average of 12%, indicating potential for improvement [10] - A recovery in profit margins could lead to favorable stock performance, but sustainable top-line growth is necessary for long-term success [11][12] Market Position and Challenges - Nike remains the market-share leader in athletic apparel, but the market is mature with limited growth potential [13] - Less than half of Nike's revenue comes from North America, complicating projections for international growth amid rising global trade complexities [14]

Core Viewpoint - Nike is experiencing significant challenges, with disappointing fiscal third-quarter results and a forecast for worsening performance in the fourth quarter, leading to a seven-year low in stock price [1][2]. Financial Performance - Revenue in the third quarter decreased by 9% to $11.3 billion, while earnings per share fell by 30% from $0.77 to $0.54 [4]. - Gross margin declined from 44.8% to 41.5% as the company worked to clear inventory of legacy styles [4]. - Management anticipates a further decline of around 14% in performance for the fourth quarter, with gross margin expected to drop by 400 to 500 basis points [4]. Market Dynamics - Nike is losing market share to emerging brands like Deckers' HOKA and On Holdings, contributing to investor impatience with the current turnaround strategy under CEO Elliott Hill [1][2]. - The company is facing macroeconomic pressures, including tariffs and weak consumer discretionary spending, which contributed to a 20% stock loss in March [2]. Growth Areas - Despite overall revenue declines, Nike reported a return to growth in running, particularly with strong demand for the new Pegasus Premium, and growth in Japan and Latin America [5]. - The Asia-Pacific Latin America region showed an overall decline, but specific markets are performing better [5]. Strategic Outlook - CEO Elliott Hill is focusing on reestablishing relationships with wholesale partners and investing in performance products, viewing sports and performance gear as a key brand driver [6]. - Nike maintains a strong position in basketball and has an unmatched roster of sponsored athletes, suggesting potential for recovery [7].

The company is struggling mightily in foreign markets like China. The apparel industry is hypercompetitive and participants have to deal with boom and bust cycles, constant new entrants, and changing trends seemingly every year. One sports apparel company has developed a reputation for strong performance in this industry: Nike (NKE 0.43%). The owner of brands like its namesake, Jordan, and Converse attracts dominant mindshare among athletes and young consumers, leading to growing revenue year after year. Ho ...