Adidas is set to score a decisive marketing win over Nike at this weekend’s World Cup final and the optimism is already reflected in the German sportswear maker’s stock https://t.co/7dXNyMR8lK ...

Going into the tournament. And how did it look between Nike and Adidas in terms of who is better prepared to seize the moment. Yeah, so when you compare the number of teams that the companies are sponsoring with their jerseys, it was a pretty even split between Nike and Adidas and even Puma.Um, but when you took a step back, you had the sense that Adidas was maybe more prepared. They've been coming off of a couple of years hot streak with the samba sneaker boom. Whereas Nike has been really going through a ...