The Swiss sneaker brand On outran Nike. Now it’s betting it can beat tariffs, too. https://t.co/BWugHI7HQ4 ...

Company Performance - Nike's stock increased by 1.02% to $64.33, outperforming the S&P 500's daily gain of 0.69% [1] - Over the last month, Nike's shares decreased by 5.56%, compared to a 4.51% loss in the Consumer Discretionary sector and a 0.31% loss in the S&P 500 [1] Upcoming Earnings - Nike's earnings report is scheduled for December 18, 2025, with an expected EPS of $0.37, reflecting a 52.56% decline from the same quarter last year [2] - Revenue is forecasted at $12.15 billion, indicating a 1.64% decrease compared to the previous year [2] Full Year Estimates - For the full year, earnings are projected at $1.64 per share, a decrease of 24.07%, while revenue is expected to be $46.69 billion, showing a slight increase of 0.82% [3] - Recent revisions to analyst forecasts are important as they reflect short-term business trends, with positive revisions indicating a favorable business outlook [3] Valuation Metrics - Nike's Forward P/E ratio is 38.83, significantly higher than the industry average of 15.25 [6] - The PEG ratio for Nike is 2.26, compared to the industry average of 0.81, indicating a premium valuation relative to expected earnings growth [6] Industry Context - The Shoes and Retail Apparel industry is part of the Consumer Discretionary sector, currently ranked 176 out of over 250 industries, placing it in the bottom 29% [7] - The Zacks Industry Rank suggests that the top 50% of rated industries outperform the bottom half by a factor of 2 to 1 [7]

The sportswear and sneaker giant has been trailing the market in a big way for the past five years.Nike (NKE +0.97%) is still the largest athletic wear company in the world, and the largest apparel company of any type in the U.S. However, this retail giant's stock has been a big loser for investors over the past few years.  Headwinds and competitionNike still has incredible brand value. However, it's been struggling to grow in part due to the inflationary environment. Management made several missteps in rec ...

Both companies are facing challenges. But only one of the two is trading at a price low enough to make it a clear buy.The sportswear giant Nike (NKE +2.83%) and yoga-inspired apparel specialist Lululemon Athletica (LULU +4.57%) have both seen their share prices reset over the past year as investors reassess the premium athletic wear's potential in a market with fast-changing consumer tastes and tariffs. Nike is struggling in China and its important digital channel, while Lululemon is dealing with softer U.S ...

Every weekday, the CNBC Investing Club with Jim Cramer holds a "Morning Meeting" livestream at 10:20 a.m. ET. Here's a recap of Tuesday's key moments. 1. Stocks were mixed on Tuesday, with the S & P 500 and Dow Jones Industrial Average up and the Nasdaq Composite down slightly, with Big Tech names under pressure. Nvidia shares fell more than 6% after The Information reported that Meta may use Google's tensor processing units (TPUs) in its data centers starting in 2027. Broadcom , which helps Google design i ...

I'm Susan Jabinsky, co-host of the Morning Filter podcast. The holidays are upon us. Why not spread some holiday cheer by gifting a stock to a close family member or friend.Or how about giving them some money they can invest themselves along with a good stock tip or two from Morning Star. Today, we're talking about three stocks we think would make good holiday gifts as long-term investments. All of these stocks are from companies with wide economic moes.We expect companies with wide moes to remain competiti ...

2025.11. 25 本文字数：2093，阅读时长大约4分钟 作者 | 第一财经 刘晓颖 高校体育赛事的热度在不断上升。 在上周末的上海徐汇滨江赛道上，一场由42所高校组成的2025CURA全国接力总决赛火热举行。 这场校园路跑由阿迪达斯冠名赞助。记者采访了解到，近些年随着校园体育赛事的升温，不少体育品 牌开始竞相赞助一些校园体育赛事，甚至进入校园联合开展多个项目的运动装备研发工作，与校园体 育深度绑定。 有业内人士认为，Z世代既注重体育用品的专业性，又追求个性化与社交属性，且运动与时尚绑定的 需求明显。而学生时期形成的品牌偏好，大概率会延续到职场阶段。 体育品牌集体进校园 校园体育赛事的热度飙升，源于政策支持与青少年需求的双重驱动。 近年来，"学生体质强健计划"的深入实施，推动校园体育从课堂走向赛场，形成了覆盖跑步、篮 球、网球等多项目的赛事体系。 教育部数据显示，我国高校学生每周体育锻炼时长达标率已达85%，超过60%的大学生会主动关注 校园体育赛事。 （CURA）。过去两年多，全国共有超过40所大学参加这个比赛，开展跑步活动1万余场，参与的学 生超过3万余人，累计参与人次超过40万人。"阿迪达斯大中华 ...

高校体育赛事的热度在不断上升。 在上周末的上海徐汇滨江赛道上，一场由42所高校组成的2025CURA 全国接力总决赛火热举行。 高校体育赛事的热度不断上升。 这场校园路跑由阿迪达斯冠名赞助。记者采访了解到，近些年随着校园体育赛事的升温，不少体育品牌 开始竞相赞助一些校园体育赛事，甚至进入校园联合开展多个项目的运动装备研发工作，与校园体育深 度绑定。 有业内人士认为，Z世代既注重体育用品的专业性，又追求个性化与社交属性，且运动与时尚绑定的需 求明显。而学生时期形成的品牌偏好，大概率会延续到职场阶段。 体育品牌集体进校园 校园体育赛事的热度飙升，源于政策支持与青少年需求的双重驱动。 近年来，"学生体质强健计划"的深入实施，推动校园体育从课堂走向赛场，形成了覆盖跑步、篮球、网 球等多项目的赛事体系。 教育部数据显示，我国高校学生每周体育锻炼时长达标率已达 85%，超过 60% 的大学生会主动关注校 园体育赛事。 "支持大学体育也不是从今天开始。2023年，我们已经展开阿迪达斯中国大学生路跑联赛（CURA）。 过去两年多，全国共有超过40所大学参加这个比赛，开展跑步活动1万余场，参与的学生超过3万余人， 累计参与人次 ...

最近，全运会圆满闭幕了！ 这场在粤港澳大湾区举办的体育盛会，是史上规模最大、承办城市最多的一届，更在传播端交出了亮眼成绩单：全网相关报道点击量突破411亿，开闭幕 式累计吸引近2亿人次观看，连吉祥物"大湾鸡"也火出圈，成了全民爱用的表情包主角。 赛场内运动员奋力拼搏的同时，赛场外的品牌较量同样精彩。在这场流量盛宴中，有哪些创意营销呢？品牌又是如何借助体育IP实现从"曝光"到"共鸣"的 价值跃迁呢？ 网络图片：全运会闭幕式 官方品牌的创新突围 作为赛事官方合作伙伴，头部品牌正突破传统的权益营销思维，转向更深度的用户价值创造。 咪咕：从"转播者"到"观赛搭子"的角色蜕变 作为官方持权转播商，中国移动咪咕完成了一次从内容渠道到"服务伙伴"的升维。其关键动作在于以技术+内容双轮驱动，构建沉浸式观赛场景： 开幕式千架无人机天幕秀打造线下事件营销峰值体验； 线上端通过AI轨迹追踪、多机位自由视角等技术，将观赛主导权交还用户； 组建奥运冠军+区域明星的解说矩阵，实现专业性与亲切感的平衡。 这种从"播什么看什么"到"怎么看由你定"的服务化转型，本质上是对用户深度陪伴需求的回应，使品牌从赛事管道进阶为体验共建方。 网络图片：咪 ...

下班后约上搭子玩转飞盘、周末打卡城市马拉松赛道、节假日背起行囊奔赴山野徒步……如今在河南，户外 运动已从昔日的小众潮流，悄然成长为大众追捧的生活新风尚。 从沿黄大堤的生态马拉松赛道到南太行的徒步秘境，从伏牛山麓的冰雪经济走廊到郑州北龙湖的时尚皮划艇 水域，户外场景不断拓展；从商场热销的专业装备，到家门口智能化升级的运动公园，配套设施日益完善； 从溯溪露营、骑行、滑雪到马拉松、铁人三项，再到VR虚拟登山、沉浸式潜水体验等新样态，运动选择愈发 多元，这个"玩"出来的市场正加速崛起。 玩出新潮流户外休闲经济焕新彩 11月的郑州CBD，一次热闹非凡的城市马拉松大赛刚刚落幕。 晨曦微露中，发令枪声划破宁静，数万名马拉松爱好者如潮水般涌出，用脚步丈量城市热情。家住郑州的马 拉松爱好者唐韬，早已把马拉松跑成了生活常态，朋友圈清晰记录着今年报名"中签"的多个城市赛事：11月 23日绍兴、11月30日昆明、12月7日赣州、12月14日福州、12月28日海口……一场场赛事串联起他的户外时 光。 11月16日凌晨5时许，唐韬带着印有"唐"字Logo的装备出发，地铁里的免费乘车福利让他倍感自豪，"家乡赛 事的细节越来越贴心"。42. ...