Three Squirrels(SZ:300783)2025-01-21 08:22Revenue Projections - The company expects revenue for 2024 to be between 1,020 million and 1,080 million RMB, representing a year-on-year growth of 43.37% to 51.80% compared to 711.46 million RMB in the previous year[3]. - In Q4 2024, the expected revenue is between 303.1 million and 363.1 million RMB, with a year-on-year growth of 19.68% to 43.37%[6]. - The company aims to achieve a total revenue target of 10 billion RMB in 2024, emphasizing a "high-end cost performance" strategy and a "full-category + full-channel" business model[6]. Profit Projections - Net profit attributable to shareholders is projected to be between 400 million and 420 million RMB, reflecting a year-on-year increase of 81.99% to 91.09% from 219.79 million RMB last year[3]. - The company anticipates a non-GAAP net profit of 300 million to 330 million RMB, which indicates a significant growth of 195.31% to 224.84% compared to 101.59 million RMB in the previous year[3]. Strategic Initiatives - The company is expanding its supply chain with a focus on global raw material procurement and establishing comprehensive supply bases in various regions to enhance product competitiveness[6]. - The company is implementing a "D+N" strategy, leveraging short video channels to drive sales growth across all channels, particularly in offline distribution markets[6]. - The sub-brand "Xiao Lu Lan Lan" is expected to achieve nearly 1 billion RMB in sales in 2024, while new brands are being incubated to form a multi-brand matrix[7]. - The company has adopted a network-based organizational structure to enhance management efficiency and support scalable growth through digitalization[7]. Financial Reporting - The financial data presented is preliminary and has not been audited, with detailed financial results to be disclosed in the 2024 annual report[8].