Financial Performance Forecast - The company expects a net profit attributable to shareholders of the parent company for 2024 to be between 320 million and 420 million yuan, a decrease of 145.13 million to 135.13 million yuan compared to the same period last year, representing a year-on-year decline of 81.93% to 76.29%[2]. - The net profit attributable to shareholders of the parent company, excluding non-recurring gains and losses, is expected to be between 366 million and 466 million yuan, a decrease of 135.04 million to 125.04 million yuan compared to the previous year, reflecting a year-on-year decline of 78.68% to 72.85%[3]. - The company's revenue for 2024 is expected to decline by approximately 25% compared to the previous year due to intensified competition and pressure on sales in the liquor industry[6]. - In the previous year, the net profit attributable to shareholders of the parent company was 1,771.30 million yuan, and the net profit excluding non-recurring gains and losses was 1,716.42 million yuan[5]. - The financial data provided is preliminary and subject to final audit confirmation in the 2024 annual report[8]. - There are no significant uncertainties affecting the accuracy of this performance forecast according to the company's financial department[7]. - The company encourages investors to be aware of investment risks related to the preliminary nature of the forecast data[8]. Strategic Focus - The company plans to continue its "control quantity and support price" strategy and enhance brand building through increased market investment[6]. - The company aims to focus on key markets, customers, and channels while enhancing consumer cultivation efforts in 2025[6]. - The company emphasizes the importance of balanced product layout across various price segments to improve overall competitiveness[6].
舍得酒业(600702) - 2024 Q4 - 年度业绩预告