Financial Performance - The estimated net profit for 2024 is projected to be between 130 million and 190 million CNY, representing a decline of 64.41% to 75.65% compared to the previous year's profit of 533.89 million CNY[3] - The estimated net profit after deducting non-recurring gains and losses is projected to be between 50 million and 75 million CNY, a decrease of 83.76% to 89.17% from the previous year's profit of 461.75 million CNY[3] Strategic Acquisitions - The company completed strategic acquisitions, leading to significant growth in new business segments such as computing products and digital infrastructure[5] - Increased interest expenses due to new acquisition loans were noted, impacting overall profitability[5] Marketing and Sales - Sales expenses have risen due to enhanced brand marketing, channel development, and market expansion efforts[6] Regulatory Impact - The expiration of VAT preferential policies has negatively affected performance[6] Asset Management - The company conducted comprehensive checks and impairment tests on acquired assets, resulting in the recognition of some asset impairment provisions[6] Financial Reporting - The financial data presented is preliminary and subject to confirmation in the 2024 annual report[7]
软通动力(301236) - 2024 Q4 - 年度业绩预告