Financial Performance - Altria reported Q4 2024 net revenues of 5,974million,unchangedfromQ42023,andfull−year2024netrevenuesof24,018 million, a decrease of 1.9% compared to 2023[2]. - Adjusted diluted EPS for Q4 2024 was 1.29,anincreaseof9.35.12, up 3.4% from 2023[2][25]. - Net revenues were essentially unchanged at 6.0billion,withrevenuesnetofexcisetaxesincreasing1.65.1 billion[5]. - Reported diluted EPS increased 54.3% to 1.79,drivenbyfavorableincometaxitemsandfewersharesoutstanding[5].−Forthefull−year2024,netpre−taxincomeof2.5 billion (or 1.08pershare)wasrecordedfromacquisition−relateditems,mainlyfromapre−taxgainof2.7 billion on the assignment of IQOS commercialization rights[29]. - Net revenues for Q4 2024 were 5,974million,aslightdecreaseof0.025,975 million in Q4 2023[77]. - Net earnings for Q4 2024 rose significantly by 47.5% to 3,039million,comparedto2,060 million in Q4 2023[77]. - For the full year 2024, net revenues were 24,018million,adecreaseof1.924,483 million in 2023[81]. - Net earnings for the full year 2024 increased by 38.5% to 11,264million,comparedto8,130 million in 2023[81]. - Diluted earnings per share for the full year 2024 rose by 43.1% to 6.54,upfrom4.57 in 2023[81]. Share Repurchase and Debt Management - Altria completed a 3.4billionsharerepurchaseprogramin2024,repurchasing73.5millionsharesatanaveragepriceof46.26[9]. - The company announced a new 1billionsharerepurchaseprogramexpectedtobecompletedbyDecember31,2025[9].−Thecompanyaimstoachieveadebt−to−ConsolidatedEBITDAratioofapproximately2.0x,withacurrentratioof2.1x[12].−TotaldebtasofDecember31,2024,was24,926 million, down from 26,233millionin2023[97].−ConsolidatedEBITDAfor2024was12,157 million, with a total debt to consolidated EBITDA ratio of 2.1[102]. Product Performance and Market Trends - NJOY consumables reported shipment volume increased by 15.3% in Q4 2024 to 12.8 million units, while devices saw a 22.2% increase to 1.1 million units[9]. - Total U.S. smoke-free net revenues in 2024 were 2.8billion,withinnovativesmoke−freeproductscontributing0.3 billion[12]. - Domestic cigarette shipment volume decreased 10.2% for the full year, primarily due to the industry's decline rate and retail share losses[51]. - Marlboro's retail share of the total cigarette category was 41.3%, a decrease of 1.0 percentage point compared to the prior year[52]. - The oral tobacco products segment's retail share decreased to 36.8% in Q4 2024, down from 39.9% in Q4 2023[65]. - The total U.S. oral tobacco category share for on! nicotine pouches increased to 8.9% in Q4 2024, up by 2.0 percentage points year-over-year[65]. - The U.S. nicotine pouch category grew to 45.7% of the U.S. oral tobacco category, an increase of 9.6 percentage points compared to the previous year[65]. Operating Income and Costs - Altria's total reported OCI margin for 2024 was 58.0%, while the total adjusted OCI margin was 60.3%[12]. - Operating companies income for Q4 2024 was 2,968million,a1.32,929 million in Q4 2023[77]. - The company reported a significant increase in marketing, administration, and research costs, which rose to 601millioninQ42024from570 million in Q4 2023[77]. - Operating companies income for 2024 was 11,856million,down3.812,318 million in 2023[83]. Tax and Impairment Items - Income tax items for the full-year 2024 amounted to 969million(or0.56 per share), primarily related to the reversal of an unrecognized tax benefit[37]. - For the full-year 2023, a non-cash, pre-tax loss of 250million(or0.14 per share) was recorded related to the disposition of JUUL equity securities[32]. - The company incurred asset impairment, exit, and implementation costs of 422millionin2024[83].−ThecompanyreportedalossonthesaleofIQOSSystemcommercializationrightsamountingto2,700 million[102]. Adjusted Earnings and Special Items - Adjusted net earnings for 2024 were 8,821million,reflectingaslightdecreaseof0.018,822 million in 2023[95]. - Acquisition, disposition, and integration-related items negatively impacted EPS by 1.08in2024[106].−IncometaxitemsreducedEPSby0.56 in 2024 compared to a reduction of 0.40in2022[106].−JUULchangesinfairvaluecontributed0.81 to EPS in 2022, with no impact in 2024[106]. - Asset impairment, exit, and implementation costs added $0.18 to EPS in 2024, with no prior impact[106].