Financial Performance - The company expects a net profit attributable to shareholders of 40 million to 50 million CNY, representing a decrease of 28.59% to 42.87% compared to the same period last year, where it was 70.0178 million CNY[3] - The expected net profit after deducting non-recurring gains and losses is projected to decline by 45% to 55%[3] - The financial data presented is preliminary and has not been audited by an accounting firm, with specific figures to be confirmed in the annual report[2][6] Market Conditions - The overall performance of the global consumer electronics industry in 2023 has been weak, leading to a cautious attitude among consumers towards purchasing new electronic products[4] Marketing Strategy - The company has implemented a self-owned brand marketing strategy and expanded domestic and international sales channels, resulting in increased expenses for brand promotion, e-commerce platform advertising, exhibition fees, and labor costs[4][5]
倍益康(870199) - 2023 Q4 - 年度业绩预告