
Store Operations - Torrid operates 634 stores across the U.S., Puerto Rico, and Canada, with an average store size of approximately 3,100 square feet[34]. - The number of stores decreased to 634, down from 655 in the previous year[211]. - The average remaining lease term for the company's stores was 2.7 years as of February 1, 2025, before considering kickout clauses[190]. - Approximately 94% of current leases will have a termination or kickout within three years of the end of fiscal year 2024, providing significant flexibility for the company[190]. Customer Base and Loyalty Programs - The company has a loyal customer base primarily consisting of women aged 30 to 44, with an average size of 18, and approximately half of the customers are under 40 years old[25]. - Torrid's three-tier loyalty program, Torrid Rewards, incentivizes spending, with members earning one point for every dollar spent and rewards for every 250 points collected[26]. - The Torrid Credit Card Program enhances customer loyalty, providing points, discounts, and other perks, while also serving as a valuable source of customer data[27]. - Active customers decreased to 3,656, down from 3,761 in the previous year, representing a decline of 2.8%[211]. - Net sales per active customer decreased to 306 in the previous year[211]. - The proportion of net sales attributable to active customers remained stable at 97% for fiscal years 2024, 2023, and 2022[213]. Product Development and Merchandising - The company introduces new merchandise approximately 16 times per year, maintaining a consistent flow of fresh products to engage customers[23]. - Torrid employs a data-driven approach to product development, utilizing customer feedback and sales data to inform design and inventory decisions[22]. - The company emphasizes a fashion-first focus and a broad product assortment to differentiate itself in the plus- and mid-size apparel market[60]. - The company has patents issued and applications pending for innovative technologies in its popular bra lines, enhancing its product offerings[56]. Marketing and Brand Strategy - Torrid's marketing strategy emphasizes inclusivity and diversity, targeting curvy women sizes 10 to 30, and includes a multiple brand strategy to reach new customers[44]. - The company focuses on providing stylish apparel for curvy women, specializing in sizes 10 to 30, and aims to keep prices reasonable without compromising quality[209]. Financial Performance - Net income for the fiscal year was 11,619 in the previous year[211]. - Adjusted EBITDA for the fiscal year was 106,219 in the previous year[211]. - Comparable sales declined by 5% in fiscal year 2024, compared to a 12% decline in fiscal year 2023[211]. - The company's stock price has been volatile, affected by various uncontrollable factors, including changes in business nature and fiscal year[155]. - The company has never declared or paid cash dividends, and future dividend payments will depend on operational results and financial conditions[164]. Supply Chain and Operations - The company has a diversified vendor base, with no single supplier accounting for more than 9% of merchandise purchased in fiscal year 2024[48]. - The company plans to continue diversifying its vendor bases by both vendor and geography, reducing exposure to factories located within China[48]. - The West Jefferson distribution facility, covering 750,000 square feet, is highly automated and supports global direct-to-customer e-Commerce[49]. - The company outsourced its U.S. returns operations to a third-party specialist in late 2024 to improve costs and processing cycle times[50]. - Disruptions in the supply chain due to international trade issues, such as tariffs and political instability, could adversely affect product availability and costs[109]. Regulatory and Compliance Risks - The company is subject to numerous laws and regulations, including labor, tax, and data privacy laws, which could impact operational costs[57]. - Compliance with evolving regulations regarding data protection is critical, as failure to comply could result in fines and reputational damage[101]. - The company is subject to the Payment Card Industry Data Security Standard (PCI-DSS), and any claims of non-compliance could adversely impact its business and reputation[125]. - Changes in product safety laws could result in increased compliance costs and delays in product availability[137]. Economic and Market Conditions - The company's performance is sensitive to economic conditions, with potential declines in consumer spending during recessionary periods impacting net sales and profits[70]. - Recent inflationary pressures have increased costs for energy and raw materials, which may adversely affect sales and operational results if price adjustments cannot be made[72]. - The company faces substantial competition in the plus- and mid-size women's apparel industry, which could adversely affect net sales and margins[76]. - The company faces risks from market fluctuations and economic conditions that could adversely affect its financial performance[159]. Cybersecurity and Technology - The company utilizes an industry-leading cybersecurity framework to assess and manage cybersecurity risks, with a dedicated team led by the COO[179]. - The company has implemented multiple layers of cybersecurity processes and technologies to protect its information systems and mitigate risks[178]. - The company has established a written incident response plan to address cybersecurity events, which includes processes for detection, response, and recovery[182]. Employee and Labor Considerations - The company has approximately 1,810 full-time and 5,780 part-time employees, with a focus on creating a supportive and inclusive work environment[37]. - Employee turnover in the retail industry is generally high, which could lead to increased hiring and training costs, adversely affecting business operations[92]. - Labor costs are influenced by external factors such as unemployment levels and minimum wage laws, which could impact profitability if not managed properly[93].