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粉笔(02469) - 2023 - 年度财报
02469FENBI(02469)2024-04-25 09:10

Revenue and Financial Performance - Revenue growth in 2023 was lower than expected due to increased competition and lower consumer spending enthusiasm, despite a rise in national exam registrations[4] - The company's adjusted net profit for 2023 was RMB 445,130 thousand, a significant turnaround from a loss of RMB 822,357 thousand in 2021[9] - Total revenue increased by 7.5% from RMB 2,810.4 million in 2022 to RMB 3,021.3 million in 2023[17] - Training services revenue increased by 6.8% from RMB 2,353.9 million in 2022 to RMB 2,514.5 million in 2023[19] - Book sales revenue increased by 11.0% from RMB 456.6 million in 2022 to RMB 506.8 million in 2023[19] - Gross profit increased by 14.9% from RMB 1,365.7 million in 2022 to RMB 1,569.8 million in 2023, with the gross margin rising from 48.6% to 52.0%[21] - Training services gross margin increased from 51.5% in 2022 to 55.4% in 2023, driven by cost structure optimization and improved operational efficiency[22] - Book sales gross margin increased from 33.6% in 2022 to 34.7% in 2023, due to lower paper procurement costs and expanded internal printing facilities[22] - The company recorded a net profit of RMB 188.6 million in 2023, compared to a net loss of RMB 2,088.7 million in 2022, with a net profit margin of 6.2%[32] - Gross margin improved to 52.0% in 2023 from 48.6% in 2022[46] - Net profit margin was 6.2% in 2023, a significant improvement from a net loss margin of 74.3% in 2022[46] - Adjusted net profit margin (non-IFRS) increased to 14.7% in 2023 from 6.8% in 2022[46] Cost Management and Efficiency - Training services related cost of revenue decreased by 1.8% from RMB 1,141.7 million in 2022 to RMB 1,120.7 million in 2023[20] - Book sales related cost of revenue increased by 9.2% from RMB 303.0 million in 2022 to RMB 330.8 million in 2023[20] - Administrative expenses decreased by 13.3% from RMB 543.7 million in 2022 to RMB 471.5 million in 2023, primarily due to reduced listing fees and fewer leased premises[23] - Sales and marketing expenses increased by 30.4% from RMB 516.8 million in 2022 to RMB 673.9 million in 2023, driven by higher performance bonuses and increased promotional efforts[24] - R&D expenses increased by 27.9% from RMB 196.6 million in 2022 to RMB 251.4 million in 2023, due to an expanded R&D team and higher average salaries[25] - The company implemented AI technology to reduce costs in teaching and research, with AI now handling some student inquiries, significantly improving efficiency and contributing to profit growth[7] Operational and Strategic Initiatives - The company implemented measures to improve class attendance and completion rates, including agreements on attendance and homework completion, leading to better learning outcomes and pass rates[5] - The company prioritized long-term reputation over short-term profits by enforcing stricter attendance and completion policies, resulting in improved learning environments and student performance[5] - The company's high-priced courses have shown a significant improvement in pass rates, allowing for higher pricing compared to market averages, which also results in better teacher compensation and profit margins[6] - The company has avoided expanding into lower-tier cities due to low efficiency and quality concerns, focusing instead on maintaining high service quality[6] - The company's strategy focuses on high-quality, high-margin products, aiming for long-term brand value and premium pricing rather than short-term market share gains[8] - The company has a dedicated AI team that combines technical expertise with teaching experience, ensuring that advanced technology is effectively integrated into educational services[7] Financial Position and Assets - Total assets grew from RMB 645,894 thousand in 2019 to RMB 2,122,508 thousand in 2023, showing substantial financial growth[12] - The company's total liabilities decreased from RMB 10,863,012 thousand in 2022 to RMB 1,267,744 thousand in 2023, indicating improved financial health[12] - Contract assets increased from RMB 9.0 million in 2022 to RMB 38.9 million in 2023, driven by higher sales of post-paid agreement classes[35] - Contract liabilities increased from RMB 117.9 million in 2022 to RMB 149.5 million in 2023, due to higher prepaid course fees as the business grew[36] - Refund liabilities decreased from RMB 275.0 million in 2022 to RMB 227.1 million in 2023, mainly due to a lower proportion of refunds for agreement classes[37] - Net current assets increased from RMB 565.4 million in 2022 to RMB 1,048.6 million in 2023, primarily due to cash generated from operating activities and net proceeds from global offering[38] - Cash and cash equivalents decreased from RMB 1,047.4 million in 2022 to RMB 671.5 million in 2023, mainly due to investments in fixed deposits and wealth management products with initial terms exceeding three months[39] - Net cash generated from operating activities was RMB 587.8 million in 2023, compared to a net cash used of RMB 84.0 million in 2022[40] - Net foreign exchange loss recognized as financial costs and other losses was RMB 28.1 million in 2023, down from RMB 107.8 million in 2022[41] - Capital expenditures totaled approximately RMB 56.3 million in 2023, up from RMB 36.0 million in 2022, mainly for the purchase of property, plant, and equipment[42] Employee and Organizational Structure - The number of full-time lecturers decreased from 6,552 in 2020 to 3,225 in 2023, reflecting a strategic shift in staffing[10] - Monthly active users increased from 2,924,180 in 2019 to 9,078,177 in 2023, indicating strong user growth[11] - The company had 7,325 full-time employees as of December 31, 2023, compared to approximately 7,440 in 2022[46] - Total employee costs, including social security expenses and other benefits, amounted to approximately RMB 1,657.2 million for the year ended December 31, 2023[46] - The company has a total of 7,325 employees, with males accounting for 29.4% and females accounting for 70.7% as of December 31, 2023[156] - Female senior management represents 40.0% of the total senior management team[156] - The board of directors consists of 7 members, including 1 female and 6 male directors, with ages ranging from 39 to 62 years[155] Corporate Governance and Leadership - Zhang Xiaolong, 41, serves as the Executive Director, CEO, and Chairman of the Board, responsible for the overall strategic planning, business development, and operations of the company[47] - Wei Liang, 39, serves as the Executive Director and President, overseeing the overall management of the company's training business and technical affairs[47] - Li Yong, 49, is a Non-Executive Director providing guidance and advice on the company's business strategy[48] - Li Xin, 40, is a Non-Executive Director responsible for guiding the company's business strategy[48] - Qiu Dongxiao, 62, is an Independent Non-Executive Director, providing independent opinions and supervising the board[49] - Yuan Qiyao, 44, is an Independent Non-Executive Director, responsible for supervising the board and providing independent opinions[50] - Yuan Jia, 43, is an Independent Non-Executive Director, responsible for supervising the board and providing independent opinions[50] - Sheng Haiyan, 39, is the Vice President, responsible for the overall management of the company's book distribution and sales[51] - The company adheres to the Corporate Governance Code under Appendix C1 of the Listing Rules, with full compliance except for Code Provision C.2.1[148] - The board has established three committees: Audit Committee, Nomination Committee, and Remuneration Committee to oversee specific areas[152] - The company has adopted a Board Diversity Policy, focusing on gender, skills, age, professional experience, and educational background[155] - Directors receive ongoing professional development, including training on director responsibilities, corporate governance, and Listing Rules updates[157] - The company maintains a high standard of business ethics and governance, with regular training on integrity and anti-corruption policies[150] - The company's core business philosophy is "user-centric and technology-driven," aiming to create value for shareholders and society[151] - The board reviews and adjusts business strategies to adapt to changing market conditions and ensure sustainable growth[151] - Chairman and CEO roles are held by the same individual, Mr. Zhang Xiaolong, to ensure consistent leadership and strategic planning[158] - All executive directors have signed three-year service contracts starting from December 20, 2022[159] - The Board of Directors holds at least four meetings annually, with a minimum notice period of 14 days for regular meetings[162] - Attendance records for Board and committee meetings in 2023 show full participation by most directors[163] - The Board retains decision-making authority over major matters, including strategy, budgets, and significant transactions[165] - The company has adopted a director nomination policy to ensure diversity in skills, experience, and perspectives[160] - The Nomination Committee evaluates candidates based on gender, age, cultural background, and professional experience[161] - The Board is responsible for overseeing compliance with legal and regulatory requirements[166] - Directors are required to step down and be re-elected at least once every three years[159] - The company has adopted the Standard Code for securities transactions by directors since its listing[164] Risk Management and Internal Controls - The company manages price risk related to financial assets measured at fair value through profit or loss by diversifying its investment portfolio according to internal limits[59] - The company manages credit risk on a group basis, assessing the credit quality of counterparties based on financial condition, credit history, forward-looking information, and other factors[60] - The company regularly reviews the recoverability of receivables and ensures adequate impairment losses are recognized for amounts deemed uncollectible[60] - The Board of Directors is responsible for ensuring a safe and effective risk management and internal control system, with management primarily responsible for designing, implementing, and maintaining the internal control system[174] - The company has established an independent internal audit department to review the internal control and risk management systems and support the Board in assessing the effectiveness of these systems annually[174] - The company has implemented a whistleblowing mechanism to address internal reports related to financial, operational, internal control, and fraud matters, with significant internal control deficiencies or whistleblowing issues to be submitted to the Audit Committee[174] - The Board, with the support of the Audit Committee and management, has reviewed management reports and internal audit results, and assessed the risk management and internal control systems, including financial, operational, and compliance controls[174] - The Board believes that the company's risk management and internal control systems were effective and adequate for the year ended December 31, 2023[174] - The company's accounting and financial reporting functions are performed by qualified and experienced staff who have received adequate training and development[175] Shareholder and Investor Relations - The company successfully listed on the Hong Kong Stock Exchange on January 9, 2023, issuing 20,000,000 new shares at a price of HK9.90pershare,withnetproceedsofapproximatelyHK9.90 per share, with net proceeds of approximately HK113.2 million[137] - As of December 31, 2023, the company had utilized HK24.2millionofthenetproceeds,withHK24.2 million of the net proceeds, with HK89.0 million remaining unused[138] - The company allocated HK58.9milliontoenrichcoursecontentandexpandthestudentbase,ofwhichHK58.9 million to enrich course content and expand the student base, of which HK3.0 million was utilized by the end of 2023[138] - HK32.2millionwasallocatedtostrengthencontentandtechnologydevelopmentcapabilities,withHK32.2 million was allocated to strengthen content and technology development capabilities, with HK16.9 million utilized by the end of 2023[138] - HK13.6millionwasallocatedformarketingactivitiesfornewlydevelopedcourses,withnoneutilizedbytheendof2023[138]HK13.6 million was allocated for marketing activities for newly developed courses, with none utilized by the end of 2023[138] - HK8.5 million was allocated for working capital and other general corporate purposes, with HK$4.3 million utilized by the end of 2023[138] - The company did not declare a final dividend for the year ended December 31, 2023[142] - The company emphasizes effective communication with shareholders and has adopted a shareholder communication policy, including maintaining a website for public access to business updates and financial information[178] - Shareholders holding at least one-tenth of the company's paid-up share capital can request a special general meeting, which must be held within two months of the request[180] ESG and Sustainability - The company's ESG report for 2023 covers the period from January 1 to December 31, 2023, and is available in both Chinese and English versions on the company's website[183][184] - The ESG report follows the principles of materiality, quantification, balance, and consistency, with data collected and disclosed in accordance with relevant guidelines[185][186] - The 2023 ESG report was approved by the company's board of directors on March 28, 2024, and the company welcomes feedback from stakeholders[187] - The company has established a three-tier sustainable development governance structure, consisting of the Board of Directors, ESG Working Group, and internal working groups, to integrate sustainability into daily operations[190] - The Board of Directors is responsible for overseeing ESG and climate-related matters, including reviewing and updating sustainability strategies and monitoring ESG risks and opportunities[191] - The ESG Working Group, authorized by the Board, assists in coordinating and supervising ESG work, including policy implementation, risk management, and performance reporting[192] - The company has integrated ESG risks into its risk assessment and management system, with measures outlined in the corresponding sections of the report[194] - The Board approves ESG-related goals and reviews progress, while the ESG Working Group is responsible for setting targets, monitoring implementation, and evaluating effectiveness[195] - The company emphasizes compliance with applicable laws and regulations, with no ESG-related legal violations or corruption lawsuits reported during the period[196] - The company values stakeholder engagement and maintains transparent communication platforms to collect feedback and improve ESG governance and performance[197] - The company has committed to promoting environmental protection by expanding campus initiatives and setting environmental-related goals[195] - The Board has approved the establishment of an ESG task force to enhance the effectiveness of sustainability governance[188] - The company focuses on four strategic pillars of sustainability: environment, employees, customers, and the community, aligning ESG policies with market trends and stakeholder expectations[189] - The company held annual general meetings and extraordinary general meetings to protect shareholder rights and enhance transparency in information disclosure[198] - The company implemented a health and safety management system and provided competitive compensation and benefits to employees[198] - The company strengthened quality management and upgraded information and network security systems to improve customer service and data security[198] - The company conducted supplier training and strengthened cooperation and communication with suppliers to ensure sustainable supply chain management[198] - The company ensured business and legal compliance and implemented workplace safety measures in response to government regulations[199] - The company participated in community construction and organized volunteer activities to create economic benefits and promote employment[199] - The company conducted a materiality assessment to identify 24 ESG issues relevant to its business and prioritized them based on financial and impact importance[200] - The company engaged internal and external stakeholders in an online survey to evaluate the importance of ESG issues and incorporated the results into future strategy adjustments[200] - The company developed an ESG materiality matrix and priority list, which were reviewed and confirmed by the board and senior management[200] - The company focused on strengthening ESG management and integrating it into risk management and strategic planning based on the materiality assessment results[200] Related Party Transactions and Contracts - The company's largest supplier accounted for 5.2% of total procurement in 2023, down from 10.7% in 2022, and the top five suppliers accounted for 18.3% of total procurement, down from 22.1% in 2022[61] - The company's largest customer accounted for 1.6% of total revenue in 2023, up from 1.0% in 2022, and the top five customers accounted for 3.7% of total revenue, up from 3.5% in 2022[61] - Actual transaction amount for cloud and technical services under the framework agreement with Tencent Computer was approximately RMB 11.3 million for the year ended December 31, 2023[73] - Actual transaction amount for payment services under the framework agreement with Tencent Computer was approximately RMB 9.0 million for the year ended December 31, 2023[74] - The total revenue cap for printing services purchased by Beiyuan Education from the company in 2023 was approximately RMB 10.0 million, with actual transaction amount under the printing service framework agreement reaching about RMB 3.6 million[76] - Beiyuan Education is a related party of the company, with 63.568% ownership by Mr. Li Yong, a director and controlling shareholder of the company[76] - The company's consolidated affiliated entities contributed RMB 1,445.3 million in revenue for the year ended December 31, 2023, accounting for approximately 47.8% of the group's total revenue[79] - The printing service framework agreement between the company and Beiyuan Education is valid from the signing date until December 31, 2024[75] - The company's independent non-executive directors and auditors have reviewed and confirmed that the related party transactions are conducted under normal commercial terms and are fair and reasonable[77] - The company's contract arrangements with consolidated affiliated entities ensure control and economic benefits, with significant contributions to the group's financial performance[78] - The business cooperation and service agreement between Fenbi Shang'an and Fenbi Lantian grants Fenbi Shang'an exclusive rights to intellectual property developed by Fenbi Lantian or its subsidiaries[80] - Fenbi Shang'an has exclusive rights to purchase all or any part of the equity and assets of Fenbi Lantian and its subsidiaries from registered shareholders at the minimum price stipulated by Chinese laws[81] - The exclusive purchase right agreement remains effective until Fenbi Shang'an exercises its exclusive purchase right