证券研究报告 | 公司更新 | 教育 ❑ AI 产品持续丰富，有望从公考拓展至事业单位、教资考试等场景打开空间。 第一阶段：老师内部提效，借助 AI，老师的面试点评时间可以从 20 分钟缩短到 5 分钟以内，可用率在 90%以上，大幅提升老师人效。第二阶段：从单一场景走 向系统化、多场景融合，2024 年 8 月 1 日，粉笔 AI 老师"粉笔头"正式上线， 截至 2025 年 4 月，AI 老师粉笔头累计会话量达到 4000 万次，用户功能满意度达 到 4.92 分。第三阶段：从应答走向主动、系统、个性化规划，2025 年 4 月 7 日粉 笔 AI 刷题系统班正式上线。 展望未来：①目前公司 AI 产品仅覆盖公考领域，未来有望打开事业单位、教资 考试等场景；②搭载自研大模型的粉笔 AI 硬件产品预计年内上市，有望进一步 完善场景、增强粘性、提升学习效果和学员体验感。 ❑ AI 笔面试产品市场空间测算：保守/中性/乐观假设下预计收入 6.0/11.6/18.8 亿 元，但利润率较高，公司潜在竞争格局较优有望稳住并快速提升份额。 考编培训领域市场规模尽管相对小于 K12, 但赛道内具备互联网或 AI 驱动思维 ...

Summary of Conference Call Notes Company Overview - The company discussed is Fenbi, which operates in the online education sector, particularly focusing on AI-driven learning solutions [1][12]. Key Points and Arguments - **AI Competitive Advantage**: Fenbi has a competitive edge in AI technology and online education, which is expected to partially offset the decline in traditional large class offerings and enhance overall profit margins [1]. - **Business Model**: The company has a diversified business model that includes large classes, small classes, and online membership products, with a penetration rate of over 20% in the exam preparation market [2]. - **Market Dynamics**: The past two years have seen some leading institutions facing refund issues, leading to increased competition from smaller local institutions that offer lower prices [3]. - **Revenue Trends**: Online large class revenues have seen a year-on-year decline, while small class revenues, which account for about 60% of total revenue, continue to grow steadily [4]. - **AI Product Launch**: In April, Fenbi launched an AI-driven product called the AI Brush Class, which combines human teachers with AI to provide personalized learning experiences [4]. - **Cost Efficiency**: The AI Brush Class has a higher profit margin compared to traditional large classes due to its cost advantages and market acceptance [4][10]. - **Personalized Learning**: The AI system generates personalized learning paths based on students' historical data, allowing for real-time adjustments to their study plans [5]. - **Learning Structure**: The learning plan is divided into four stages, focusing on theory, question types, and practical exercises, enhancing the efficiency of the learning process [7]. - **User Engagement**: The AI system provides continuous feedback and support, helping students identify knowledge gaps and improve their performance [6][9]. - **Market Position**: Fenbi has a significant lead in active user numbers compared to other online AI education products, particularly in vocational education [12]. - **Revenue Projections**: The company anticipates a slight revenue decline in 2025 but expects recovery by 2027 as AI products gain traction [14]. - **Profitability Outlook**: The company projects stable expenses and aims to maintain a profit margin of over 300 million in the initial phase of its transformation [15]. Additional Important Content - **AI Product Development**: The company is set to release version 3.0 of its AI Brush Class, indicating ongoing innovation and commitment to enhancing its offerings [16]. - **Long-term Strategy**: Fenbi's strategy includes monitoring the sales of AI products and the stability of traditional offerings to ensure a smooth transition in learning methodologies [15].

中国东方教育(00667)：中国东方教育是全国布局的职业教育培训机构，致力于提供专业烹饪技术、信 息技术、汽车服务技术和时尚美业等领域的职业培训服务。 华南职业教育(06913)：华南职业教育目前主要运营着广东岭南职业技术学院、广东岭南现代技师学院 两所学校。于2024年底，岭南职业技术学院将原来的13个二级学院整合为8个二级学院、2个公共学院及 1个继续教育学院、并重新整合成立医学应用技术学院，增设口腔医学技术及眼视光技术两个新专业、 提供超过40门涉及广泛学科的专业，包括但不限于复健技术、医疗实验技术、电子信息工程技术、电子 商务、计算机网络技术、云计算技术应用、网络直播与运营、工业互联网、飞行器数字化制造技术及智 慧物流技术等。 其中，聚焦高精尖产业与急需行业、就业重点群体等开展补贴性培训3000万人次以上，促进劳动者技能 就业、技能增收、技能乐业。 近期，上海将出台教育强市建设三年行动计划。其中，上海要继续围绕健全现代职业教育体系、深化产 教融合校企合作、强化职业教育治理能力，不断增强职业教育适应性，推动职业教育有效赋能新质生产 力。 广州市发布关于加强新时代广州高技能人才队伍建设的实施意见。其中提到 ...

Core Viewpoint - The article highlights significant stock movements in the Hong Kong and US markets, indicating various companies experiencing notable gains due to specific events or developments. Hong Kong Market Highlights - Li Auto (02015) saw a rise of over 3% as the launch of the Li i8 is set for July 29 [1] - Chinese banks experienced gains, with Zhengzhou Bank (06196) up 6.06%, Minsheng Bank (01988) up 4.97%, CITIC Bank (00998) up 3.24%, and Industrial and Commercial Bank of China (01398) up 1.8% [1] - Jiuyuan Gene (02566) increased by over 6% following the approval of its drug by the National Medical Products Administration [1] - Conant Optical (02276) rose over 6% as its net profit is expected to increase by over 30% year-on-year [1] - Puxing Energy (00090) surged over 220% after acquiring equity in HashKey Holdings Limited, entering the digital asset finance sector [1] - Blucube (00325) saw a rise of over 8% as it faced its first share unlock, with an accelerated pace of new product launches [1] - InnoCare Pharma (02577) rose over 5% as TSMC exited the GaN business, prompting cornerstone investors to extend their lock-up period [2] - Jitu Express (01519) increased over 4% due to strong package volume performance in Southeast Asia [2] - Apple-related stocks saw gains, with Cowell (01478) up 5.14%, Sunny Optical (02382) up 4.99%, BYD Electronics (00285) up 4.67%, and AAC Technologies (02018) up 1.89% [2] - From Yuzhi Agriculture (00875) surged over 13% as the company aims to build a comprehensive modern agriculture flagship group [2] - Fenbi (02469) rose over 5% following an upgrade to its AI question-answering system, which is expected to drive performance growth [2] - E-Surfing (02550) increased over 16% after Barclays acquired a 280 million stake and partnered with Huawei Cloud [2] - Cryptocurrency ETF and related stocks rose, with New Fire Technology Holdings (01611) up 10.82%, Xiong'an Technology (01647) up 10.23%, and others [2] - Superstar Legend (06683) surged over 20% as Jay Chou joined Douyin, gaining over 10 million followers [3] - Cornerstone Pharmaceuticals (02616) rose over 4% after its drug production application was approved by NMPA [3] - Longguang Group (03380) opened over 4% higher as its debt restructuring plan was approved by creditors [3] - Saijing Technology (00580) opened over 8% after announcing a projected net profit of approximately 90 million, a 167% year-on-year increase [3] - Derin Holdings (01709) opened nearly 15% higher as it plans to tokenize up to 500 million HKD in assets for distribution to shareholders [3] US Market Highlights - Deutsche Bank (DB.US) rose over 3% as it restructures its wealth management business in Germany to improve profitability [4] - UnitedHealth (UNH.US) fell over 1% amid reports of a US Department of Justice investigation into its medical insurance billing [4] - Futu Holdings (FUTU.US) increased over 9% after Morgan Stanley raised its target price to 160 USD [4] - Boeing (BA.US) rose over 3% as June aircraft deliveries reached an 18-month high [4] - Meta (META.US) increased nearly 2% as it reportedly invested 3.5 billion USD to enhance its AI smart glasses business [4] - Nvidia (NVDA.US) rose nearly 2%, reaching a historic high with a market capitalization of 4 trillion USD [4] - Microsoft (MSFT.US) hit a historic high with a market capitalization of 3.74 trillion USD, following an upgrade from Oppenheimer [4]

Core Viewpoint - The recent announcement by President Trump regarding potential high tariffs on copper and pharmaceuticals has led to a decline in Hong Kong's stock market, with the Hang Seng Index falling below 24,000 points, reflecting increased macroeconomic risks and impacting market sentiment [1][4]. Market Performance - The Hang Seng Index closed down 1.06% at 23,892.32 points, with a total trading volume of 233.88 billion HKD. The Hang Seng China Enterprises Index fell 1.28%, while the Hang Seng Tech Index dropped 1.76% [1]. - Major blue-chip stocks experienced significant movements, with Henderson Land Development leading the decline, down 8.64% at 25.9 HKD, while China Biologic Products rose 10.06% to 5.91 HKD [2]. Sector Analysis - The technology sector saw a collective decline, with Alibaba down nearly 4% and Tencent over 1%. The copper sector was negatively impacted by Trump's tariff threats, leading to a drop in copper-related stocks [3][6]. - The innovative drug sector performed well, with Hengrui Medicine surging 15.61% to 69.6 HKD, indicating resilience amid broader market declines [3][4]. Specific Stock Movements - Macau's gaming sector showed strong performance, with Wynn Macau up 6.33% and Melco Resorts up 2.12%, driven by robust gaming revenue growth [4][5]. - Copper stocks faced significant declines, with Luoyang Molybdenum down 4.74% and Jiangxi Copper down 3.46%, reflecting market reactions to tariff announcements [5][6]. Commodity Prices - International gold prices fell below 3,300 USD per ounce, influenced by reduced safe-haven demand amid tariff uncertainties. Analysts expect gold prices to remain volatile within a range of 3,000 to 3,500 USD per ounce [7].

Group 1 - The Hang Seng Index fell by 0.74%, down 177 points, closing at 23,970 points, while the Hang Seng Tech Index dropped by 1.14% with a trading volume of HKD 122.4 billion in the morning session [1] - New weight stocks performed well, with CATL (03750) rising by 6.35%, reaching a new high since its listing after a strategic cooperation agreement with Geely [1] - Hengrui Medicine (01276) surged by 9.8%, hitting a new high after the clinical approval of SHR-2173 injection [2] Group 2 - Television Broadcasts (00511) increased by over 8% as the company deepens its strategic cooperation in the Greater Bay Area, with institutions optimistic about its profit outlook [3] - Fenbi (02469) rose by over 7% following a significant upgrade to its AI exam preparation system, expanding its AI product matrix [4] - China Rare Earth Holdings (03788) soared by 14%, with a year-to-date increase of 320%, as the company proposed to spin off its rare earth gold business for independent listing on the main board of the Hong Kong Stock Exchange [4] Group 3 - Hong Kong Travel (00308) continued to rise by 9%, doubling its stock price this year, driven by market speculation on stablecoin cross-border payment scenarios [5] - Q Technology (01478) increased by over 8%, with sales of mobile camera modules reaching 3.2648 million units in June, a year-on-year increase of 1.5% [6] - Gold stocks fell across the board as spot gold dropped below USD 3,300, with institutions predicting a high volatility trend for gold prices [6]

Key Points - The article highlights significant stock movements in the Hong Kong and US markets, with various companies experiencing notable gains and losses due to recent developments and announcements [1][2][3][4][5] Hong Kong Market Highlights - China Rare Earth Holdings (03788) surged nearly 20%, with a year-to-date increase of 320%, as the company proposed a spin-off of its gold segment for independent listing on the Hong Kong Stock Exchange [1] - Innovent Biologics (09969) rose nearly 4% after announcing the clinical approval of its new ADC innovative drug ICP-B794 [1] - North Sea Kangcheng - B (01228) increased over 50%, with its stock price doubling in three days, marking it as a rare disease stock in the Hong Kong market [1] - Hong Kong Travel (00308) saw a rise of over 24%, achieving a year-to-date stock price doubling, driven by market speculation on stablecoin cross-border payment scenarios [1] - CSPC Pharmaceutical Group (01093) gained nearly 3% after receiving drug registration approval for Mesalazine enteric-coated tablets, enhancing its product line in the immune system treatment sector [1] - Ruian Real Estate (00272) rose over 4%, with a cumulative contract property sales amount for the first six months increasing by 457% year-on-year [1] - Cornerstone Pharmaceuticals - B (02616) increased over 3%, planning to raise HKD 467 million for clinical research on CS2009 [1] - Q Technology (01478) rose over 7%, with mobile camera module sales of 32.648 million units in June, a year-on-year increase of 1.5% [1] - Dekang Agriculture and Animal Husbandry (02419) increased by 6%, with a new cycle logic continuing to strengthen, and Tianfeng Securities set a target price of HKD 154 [1] - Contemporary Amperex Technology (03750) rose over 3%, reaching a new high since its listing, following a deepened strategic cooperation agreement with Geely Automobile [2] - Gaming stocks continued to rise, with Wynn Macau (01128) up 6.49%, New World Development (00200) up 6.15%, and others showing similar gains [2] - Gold stocks faced declines, with Golden Resources (GORO.US) dropping nearly 10% and others following suit [4] US Market Highlights - Stablecoin concept stocks continued to rise, with Tiger Brokers (TIGR.US) increasing over 8% [4] - Trump Media & Technology Group (DJT.US) rose over 2% as the company seeks SEC approval for a blue-chip cryptocurrency ETF [4] - Wolfspeed (WOLF.US) continued to rise, with stock prices increasing over 9% [4] - Intel (INTC.US) rose over 7% after announcing company-wide layoffs [4] - JD.com (JD.US) increased over 2% as it launched its "Double Hundred Plan" for its delivery service [4]

Core Viewpoint - The company, Fenbi, has been awarded the "ESG Outstanding PR Team" at the "Gelonghui Mid-term Strategy Summit 2025," recognizing its efforts in enhancing brand value and public relations in the education sector [1][3][14]. Group 1: Brand Value and Recognition - The award acknowledges Fenbi's strategic communication and ability to shape its ESG brand influence, reflecting its commitment to building a responsible brand ecosystem [3]. - Fenbi's PR team's achievements highlight the company's growing brand value and its effectiveness in maintaining media relations [3][14]. Group 2: Technological Advancements and Product Innovation - Fenbi has transitioned into the "Education 4.0" phase by integrating AI technology into its offerings, enhancing product innovation and user experience [5][10]. - The company has launched various products, including the AI-driven question-answering system, which has generated significant sales, contributing to its revenue growth [6][9]. Group 3: Financial Performance - In 2024, Fenbi reported a revenue of 2.79 billion yuan, with a net profit of 240 million yuan, reflecting a 27% year-on-year growth [9]. - The company's gross margin improved from 52.0% in 2023 to 52.5% in 2024, while the net profit margin increased from 6.2% to 8.6% [9]. Group 4: Ecosystem Development - Fenbi is building a "software + service + hardware" ecosystem, aiming to enhance user retention and create a robust competitive advantage [11][12]. - The company plans to invest in AI research and development at a growth rate of 30% annually, collaborating with top institutions to develop educational AI models [11][12].

Core Insights - The company, Fenbi, experienced a significant stock price increase of 14.90% on June 11, following the announcement of its new AI-based product, the AI Brush Question System Class, which has generated over 14 million yuan in sales within two months and attracted 40,000 paying students, indicating a successful implementation of its AI strategy [1] - Fenbi is in the process of developing AI hardware products to diversify its offerings, with plans to launch them in the market in the second half of the year [1] - The AI Brush Question System Class represents Fenbi's first fully AI-driven course product, utilizing a self-developed large model and digital human tutors to enhance user engagement and satisfaction [1] Financial Performance - In 2024, Fenbi's R&D investment reached 220 million yuan, positioning the company among the industry leaders; its net profit was 240 million yuan, reflecting a 27% year-on-year increase from 190 million yuan [2] - The effectiveness of Fenbi's AI strategy is evident, with expectations for further enhancement of its AI product matrix and operational efficiency through rapid model iteration [2] Strategic Direction - The CEO of Fenbi, Zhang Xiaolong, emphasized the commitment to increasing investments in product technology and computational power to maintain industry leadership in AI products [2] - The company plans to accelerate its AI R&D investments by 30% annually and collaborate with top institutions to establish an educational model laboratory, aiming to create a smart education hub with diagnostic, predictive, and evolutionary capabilities [2]

Group 1 - Huawei's new product launch on May 19 introduced the integration of the Fenbi app into the HarmonyOS PC ecosystem, marking it as one of the first innovative applications in the education sector [1] - The Fenbi app enables seamless cross-device collaboration and intelligent interaction, enhancing user experience by allowing real-time data synchronization across mobile, tablet, and PC devices [1] - The app integrates Huawei's intent framework, providing core functionalities like live classes and question answering through service cards on HarmonyOS devices, accessible via voice commands or desktop cards [1] Group 2 - Fenbi, as a leading education technology company, is leveraging technology to achieve cost reduction and enhanced user experience, with its domain-specific model set to become the first nationally registered vocational education model in 2024 [2] - The company has launched products such as Fenbi AI Teacher, premium interview AI feedback, and AI question practice systems, focusing on the three core scenarios of "high-frequency learning, essential needs, and systematic improvement" [2] - By utilizing the HarmonyOS ecosystem, Fenbi aims to explore more cross-end innovative scenarios, prioritizing user-centric design to create smarter, safer, and more efficient applications [2]