BEZ(SH:600658)2024-07-05 09:21Financial Performance - The company expects a net loss attributable to shareholders of between -56 million yuan and -38 million yuan for the first half of 2024, indicating a significant decline compared to the net profit of 109.97 million yuan in the same period last year [4][5]. - The expected net profit after deducting non-recurring gains and losses for the first half of 2024 is projected to be between -58 million yuan and -40 million yuan, compared to 98.15 million yuan in the previous year [4][5]. - The company reported a total profit of 182.63 million yuan for the same period last year, highlighting a stark contrast to the anticipated losses in 2024 [5]. Market Challenges - The decline in performance is primarily attributed to the challenging real estate market environment, which has led to pressure on sales and leasing of park real estate projects [8]. Strategic Initiatives - The company plans to enhance marketing efforts for park real estate projects and provide specialized digital and information services to attract effective investments [8]. - Future strategies include accelerating the expansion of technology industry services and digital services, as well as improving operational management to drive transformation [8]. Earnings Forecast Uncertainty - The company has not identified any significant uncertainties that could affect the accuracy of the earnings forecast as of the announcement date [9].