GZCBN(SH:600996)2024-07-08 08:22Financial Performance Forecast - The company expects a net profit attributable to shareholders for the first half of 2024 to be between -490 million and -380 million yuan[2]. - The preliminary estimate for the net profit attributable to shareholders, excluding non-recurring gains and losses, is projected to be between -570 million and -450 million yuan[11]. - The net profit attributable to shareholders for the same period last year was -154.01 million yuan[3]. - The company reported a loss of -179.97 million yuan when excluding non-recurring gains and losses, with an earnings per share of -0.13 yuan[13]. - The performance forecast is based on preliminary calculations by the finance department and has not been audited by an accounting firm[14]. - The company assures that there are no significant uncertainties affecting the accuracy of this performance forecast[14]. - Investors are advised to pay attention to investment risks as the data provided is preliminary and subject to change[9]. Business Challenges - The decline in performance is primarily due to the downturn in traditional cable TV business and the competitive mobile phone market, with 5G services not compensating for the losses[22]. - The reduction in government fiscal support and a cooling real estate market have led to a significant decrease in information technology projects, data transmission, and broadcasting installation[22]. Strategic Focus - The company is focusing on optimizing project investment directions and models, emphasizing sustainable projects with financial backing[22].