XIANGPIAOPIAO(SH:603711)2024-07-08 09:45Financial Performance - The company expects to achieve approximately 1.179 billion CNY in revenue for the first half of 2024, representing a year-on-year increase of about 8 million CNY or 0.72%[4][5] - The estimated net loss attributable to shareholders for the first half of 2024 is around 29 million CNY, which is a reduction in loss of approximately 15.04 million CNY compared to the same period last year[7][14] - The net profit attributable to shareholders, excluding non-recurring gains and losses, is projected to be around -43 million CNY, reflecting a decrease in loss of about 37.25 million CNY year-on-year[14][17] - In the first half of 2023, the company reported a revenue of 1.171 billion CNY[8] Business Strategy - The company is focusing on its core business and has implemented various operational measures to ensure healthy inventory levels in preparation for the peak sales season[9] - The company is actively rebranding and marketing its Meco fruit tea and Lan Fang Yuan frozen lemon tea products, aiming to establish a replicable successful model in the market[9] - Increased brand promotion efforts have been initiated since late June 2024, focusing on new product positioning and marketing strategies[9] - The company anticipates continued improvement in revenue and net profit as it enters the peak sales season for its brewing business in the second half of the year[9]