SANFER ELECTRIC(SH:605336)2024-07-09 08:58Financial Performance - The company expects a net profit attributable to shareholders of the parent company for the first half of 2024 to be between 35 million and 42 million yuan, a decrease of 63.09% to 69.24% compared to the same period last year[2]. - The net profit after deducting non-recurring gains and losses is projected to be between 27 million and 33 million yuan, representing a decline of 67.83% to 73.68% year-on-year[2]. - The net profit attributable to shareholders of the parent company for the same period last year was 102.58 million yuan[4]. - The total profit for the period is estimated at 132.69 million yuan, with earnings per share of 0.62 yuan[16]. - The company does not foresee any significant uncertainties that would affect the accuracy of this earnings forecast[11]. - The forecast data is preliminary and subject to final confirmation in the official semi-annual report[8]. Business Challenges - The decrease in net profit is primarily due to the impact of the main business and a slowdown in market demand[5]. - Despite some adjustments and controls on fixed operating costs, the weakening of scale effects has led to an increase in expense ratios, contributing to the decline in net profit[17]. Strategic Adjustments - The company has adjusted its product structure in response to market changes, leading to an increase in the proportion of cost-effective products, which has resulted in a decline in average product prices[10]. - The company is actively expanding into second product categories such as integrated cooking centers and integrated washing products, while also increasing investment in customized kitchen and whole-house solutions[17].