庄园牧场(002910) - 2024 Q2 - 季度业绩预告

Financial Performance Expectations - The company expects a net loss of between 70 million and 95 million yuan for the first half of 2024, compared to a loss of 20.16 million yuan in the same period last year[11]. - The net profit attributable to shareholders is projected to be a loss of 72 million to 97 million yuan, compared to a loss of 24.13 million yuan in the previous year[11]. - Basic earnings per share are expected to be a loss of 0.36 to 0.49 yuan per share, compared to a loss of 0.10 yuan per share last year[11]. Cost and Competition - The overall cost of the company has risen significantly, leading to a substantial decline in gross profit[4]. - Increased market competition has led to continuous expansion of company investments, with sales expenses rising year-on-year[15]. Market Dynamics - The supply of dairy products has continuously expanded, while the demand in the terminal consumer market has slowed down[8]. Financial Data and Investor Guidance - The financial data in the performance forecast is preliminary and has not been audited by the accounting firm[3]. - The company advises investors to make cautious decisions and be aware of investment risks[9]. - The performance forecast period is from January 1, 2024, to June 30, 2024[7]. - The company has communicated with the accounting firm regarding the performance forecast, and there are no discrepancies[3].