Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is leveraging new marketing strategies and product diversification to navigate challenges in the traditional dairy industry and expand its market presence [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, as well as dairy cattle farming. Its product range includes pasteurized milk, sterilized milk, and fermented dairy products under brands such as "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][8]. - The company was established on April 25, 2000, and went public on October 31, 2017. It is headquartered in Lanzhou, Gansu Province [8]. Financial Performance - For the first half of 2025, the company reported revenue of 420 million yuan, a year-on-year decrease of 1.31%. The net profit attributable to shareholders was -27.67 million yuan, an increase of 68.50% compared to the previous year [9]. - The company's main business revenue composition includes liquid milk and dairy products at 92.63%, livestock farming at 4.60%, and others at 2.77% [9]. Market Strategy - The company has implemented a series of integrated marketing strategies, including promoting new products through tourism routes and leveraging social media platforms for marketing. This approach aims to enhance brand awareness and drive sales [2][3]. - The company has also entered the pet food market with its brand "Safiyy," which features a unique "milk beef" ingredient, targeting new growth opportunities [3]. Market Position - Lanzhou Zhuangyuan Pasture has established itself as a leading dairy product company in Gansu and Qinghai, holding a market share of approximately 20% [3]. - The company is a state-owned enterprise, ultimately controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Shareholder Information - As of June 30, 2025, the number of shareholders was 20,800, a decrease of 17.22% from the previous period. The average circulating shares per person increased by 20.81% to 8,237 shares [9]. - The company has distributed a total of 64.69 million yuan in dividends since its A-share listing, with 12.19 million yuan distributed over the past three years [10].

| 代码 | 名称 | | 涨幅% ↓ | 总市值 | 年初至今涨幅% | | --- | --- | --- | --- | --- | --- | | 300892 | 品屋食品 | | 8.88 | 38.85亿 | 21.72 | | 605388 | 均瑶健康 | | 7.28 | 54.88 Z | 46.75 | | 832786 | 骑士乳业 | 1 | 6.65 | 23.48 Z | 59.97 | | 300898 | 態猫乳品 | 1 | 5.21 | 36.07亿 | 15.40 | | 002570 | 贝因美 | 1 | 4.64 | 75.50亿 | 66.03 | | 002719 | 麦趣尔 | 兼 | 4.19 | 16.46亿 | 20.69 | | 300106 | 西部收业 | + | 3.89 | 24.81亿 | 33.71 | | 002910 | 庄园牧场 | | 3.81 | 19.16亿 | 30.15 | | 300915 | 海融科技 | | 3.56 | 32.60亿 | 13.85 | | 002329 | 皇氏集团 | | 3.55 | 31. ...

Market Overview - The beverage and dairy sector increased by 2.43% on August 29, with New Dairy leading the gains [1] - The Shanghai Composite Index closed at 3857.93, up 0.37%, while the Shenzhen Component Index closed at 12696.15, up 0.99% [1] Top Performers - New Dairy (002946) closed at 19.77, up 6.75% with a trading volume of 208,300 shares and a transaction value of 409 million yuan [1] - Miaokelan Duo (600882) closed at 27.71, up 5.36% with a trading volume of 134,000 shares and a transaction value of 366 million yuan [1] - Dongpeng Beverage (605499) closed at 308.94, up 3.26% with a trading volume of 25,900 shares and a transaction value of 799 million yuan [1] Other Notable Stocks - Yili Group (600887) closed at 28.57, up 3.18% with a trading volume of 2,112,900 shares and a transaction value of 611.5 million yuan [1] - Junyao Health (605388) closed at 8.07, up 1.77% with a trading volume of 168,900 shares and a transaction value of 13.6 million yuan [1] Market Capital Flow - The beverage and dairy sector experienced a net outflow of 475 million yuan from institutional investors, while retail investors saw a net inflow of 435 million yuan [2] - The overall market showed mixed capital flows, with some stocks experiencing significant retail interest despite institutional selling [2][3] Individual Stock Capital Flow - New Dairy had a net inflow of 11.72 million yuan from institutional investors, but a net outflow of 17.51 million yuan from retail investors [3] - Miaokelan Duo saw a net inflow of 7.60 million yuan from institutional investors, but a net outflow of 20.52 million yuan from speculative funds [3] - Yili Group had a net outflow of 2.54 million yuan from institutional investors, while retail investors contributed a net inflow of 4.02 million yuan [3]

Group 1 - The core viewpoint of the news is that the company, Zhuangyuan Ranch, reported a mixed financial performance for the first half of 2025, with a slight decline in total revenue but an improvement in profitability metrics [1][2]. - The total revenue for the reporting period was 420 million yuan, a year-on-year decrease of 1.31%, while the net profit attributable to shareholders was -27.67 million yuan, an increase of 68.5% year-on-year [1]. - In the second quarter, the total revenue was 210 million yuan, showing a year-on-year increase of 4.64%, and the net profit attributable to shareholders was -1.72 million yuan, reflecting a significant year-on-year increase of 96.02% [1]. Group 2 - The company's gross margin increased by 187.05% year-on-year, reaching 21.01%, while the net margin improved by 68.15%, resulting in a net margin of -6.6% [1]. - Total selling, administrative, and financial expenses amounted to 104 million yuan, accounting for 24.84% of revenue, which is a year-on-year decrease of 8.68% [1]. - The company reported a net asset per share of 5.44 yuan, a year-on-year decrease of 8.54%, and an operating cash flow per share of 0.27 yuan, which increased by 123.03% year-on-year [1]. Group 3 - The company's historical financial performance has been generally weak, with a median ROIC of 4.44% since its listing and a particularly poor ROIC of -6.47% in 2024 [2]. - The business model relies heavily on marketing-driven strategies, indicating a need for further analysis of the underlying drivers of this approach [2]. - The company has faced two years of losses since its listing, suggesting a fragile business model [2]. Group 4 - The company’s cash flow situation is concerning, with a cash and cash equivalents to current liabilities ratio of only 28.67% and a three-year average operating cash flow to current liabilities ratio of 15.29% [3]. - The debt situation is also a point of concern, with an interest-bearing asset liability ratio reaching 45.39% [3]. - The accounts receivable situation is highlighted, particularly given the negative net profit attributable to shareholders in the annual report [3].

Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is actively engaging in various marketing strategies and initiatives to enhance brand awareness and sales, while also contributing to rural revitalization efforts in line with national policies [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, as well as dairy cattle farming. Its product range includes pasteurized milk, sterilized milk, and fermented milk, marketed under brands such as "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][3]. - The company is a state-owned enterprise, ultimately controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Financial Performance - For the first half of 2024, the company reported a revenue of 420 million yuan, a year-on-year decrease of 1.31%. The net profit attributable to shareholders was -27.67 million yuan, showing a year-on-year increase of 68.50% [9]. - The company has distributed a total of 64.69 million yuan in dividends since its A-share listing, with 12.20 million yuan distributed over the past three years [10]. Market Position and Strategy - The company has a market share of 20% in the dairy product sector in Gansu and Qinghai, positioning itself as a leading player in the region [3]. - The company has implemented a series of integrated marketing strategies, including collaborations with local tourism routes and online promotions through KOLs and live streaming to boost sales and brand visibility [2][3]. Shareholder Information - As of June 30, 2025, the number of shareholders was 20,800, a decrease of 17.22% from the previous period, with an average of 8,237 circulating shares per person, an increase of 20.81% [9].

证券日报网讯 8月27日晚间，庄园牧场发布公告称，2025年上半年实现营业收入420，497，170.85元， 同比下降1.31%；归属于上市公司股东的净利润为-27，669，757.26元。 （编辑 何成浩） ...

证券日报网讯 8月27日晚间，庄园牧场发布公告称，为支持全资子公司庄园牧业和全资孙公司西安东方 乳业业务发展，满足其生产经营资金需求，计划对上述两家公司向银行申请贷款事项提供担保。庄园牧 业计划申请不超过7000万元、西安东方乳业计划申请不超过2500万元，计划总额不超过9500万元，未达 到公司最近一期经审计净资产10%以上，上述两家公司截止2025年6月30日的资产负债率均低于70%。 （编辑 李家琪） ...

证券日报网讯 8月27日晚间，庄园牧场发布公告称，公司第五届董事会第九次会议审议通过了《关于公 司及其摘要的议案》等多项议案。 （文章来源：证券日报） ...

报告期内，庄园牧场以创新研发和文化赋能双向发力，持续提升市场竞争力。公司上半年研发投入 706.20万元，聚焦健康化、功能化、特色化方向推出多款新品，既满足消费者对"无添加""功能性"的需 求，又融入地域风味，丰富了产品矩阵。同时，公司创新品牌传播方式，携手甘肃省博物馆推出"马踏 飞燕"文创联名酸奶，并通过赞助青少年科技大赛、参与国际食品创新展等举措，有效提升品牌在全国 范围的声量与认同。 今年上半年，庄园牧场在行业调整期中展现出较强的经营韧性与发展潜力。面对激烈的市场竞争，庄园 牧场通过"规模化降本+精细化提效"增强盈利能力：一方面，依托全产业链布局整合资源，降低单位固 定成本；另一方面，在采购(集中招标降低饲料成本)、生产(自动化设备提升效率)、销售(渠道优化减少 中间环节)各环节推行精益化管理，杜绝浪费。通过系列措施，公司整体毛利率较去年同期显著提升， 核心竞争力进一步增强，为减亏提供了支撑。 面对生鲜乳市场价格波动等外部挑战，庄园牧场持续强化从奶源到终端的整体把控能力。上游养殖板块 通过优化牛群结构、提升泌乳牛单产水平，在存栏量略有下降的情况下仍实现生鲜乳产量约5.56万吨， 同比增长2.3%，体现出 ...

兰州庄园牧场股份有限公司 董事会提名委员会议事规则 第一章 总 则 第一条 为健全和规范兰州庄园牧场股份有限公司(以 下简称"公司")董事会提名委员会的议事和决策程序，提高 提名委员会的工作效率和科学决策水平，完善公司治理结构， 根据《中华人民共和国公司法》(以下简称《公司法》)《上 市公司治理准则》等法律、法规和规范性文件及《兰州庄园 牧场股份有限公司章程》(以下简称《公司章程》)的有关规 定，结合公司实际情况，公司设立董事会提名委员会，并制 定本议事规则。 第二条 提名委员会是董事会下设的专门工作机构，对 董事会负责，履行有关法律、法规和董事会授予的职权，主 要负责拟定董事、高级管理人员的选择标准和程序，对董事、 高级管理人员人选及其任职资格进行遴选、审核。 兰州庄园牧场股份有限公司 董事会提名委员会议事规则 第二章 人员组成 第三条 提名委员会成员由三名董事组成，独立董事应 当过半数并担任召集人。 - 1 - 兰州庄园牧场股份有限公司 董事会提名委员会议事规则 第四条 提名委员会委员由董事长、二分之一以上的独 立董事或全体董事的三分之一以上提名，并由董事会过半数 选举产生。 第五条 提名委员会设主任委员 ...