欣贺股份(003016) - 2024 Q2 - 季度业绩预告

Financial Performance - The company expects a net profit attributable to shareholders of between 3.7 million and 4.75 million RMB, representing a decline of 96.14% to 95.04% compared to the same period last year, where the profit was 95.7499 million RMB[15]. - The net profit after deducting non-recurring gains and losses is projected to be between 1.25 million and 1.6 million RMB, a decrease of 98.61% to 98.21% from the previous year's profit of 89.6118 million RMB[15]. - Basic earnings per share are estimated to be between 0.0088 RMB and 0.0113 RMB, down from 0.2224 RMB per share in the same period last year[15]. Strategic Transformation - The company is undergoing a strategic transformation, with brand repositioning and adjustments in product lines, channel layouts, and marketing strategies implemented in the first quarter of 2024[9]. - The company plans to focus on core business and market expansion in the second half of 2024, aiming to enhance revenue scale while controlling production costs and operating expenses[11]. - The company has accelerated channel transformation and optimization, closing underperforming stores that do not align with long-term positioning[14]. - The company is in a transitional phase, and the strategic measures have not yet yielded significant operational results[11]. Membership and Spending - Membership system optimization has led to a decrease in average spending per member, although the average transaction value has increased[10]. Caution for Investors - The financial data provided is preliminary and may differ from the final figures disclosed in the 2024 semi-annual report[11]. - Investors are advised to make cautious decisions and be aware of investment risks due to the ongoing changes within the company[11].