Jiajia Food(SZ:002650)2024-07-09 10:51Financial Performance Expectations - The company expects a net loss of between 28 million and 45 million yuan for the first half of 2024, compared to a profit of 3.89 million yuan in the same period last year[3]. - The net profit attributable to shareholders, excluding non-recurring gains and losses, is projected to be a loss of between 21 million and 38 million yuan, compared to a loss of 2.61 million yuan in the previous year[3]. - The basic earnings per share is expected to be a loss of between 0.025 yuan and 0.041 yuan, compared to a profit of 0.004 yuan per share in the same period last year[3]. Factors Contributing to Losses - Increased advertising and marketing expenses contributed to the expected losses, as the company enhanced brand influence and promoted products through various channels[5]. - The company has recognized a provision for expected liabilities of 11.13 million yuan related to a legal dispute, which has increased non-recurring losses[6]. - Inventory impairment provisions were made based on the principle of prudence, leading to additional losses due to the net realizable value of inventory being lower than its cost[6]. Legal and Financial Cautions - The company is currently appealing a court ruling regarding a loan dispute, which may impact future financial results[6]. - The financial data presented is preliminary and has not been audited by registered accountants, urging investors to exercise caution[7].