MQR(SZ:002719)2024-07-09 11:28Financial Performance - The company expects a net loss attributable to shareholders of between 58 million RMB and 68 million RMB for the first half of 2024, representing a decline of 55.21% to 81.97% compared to the same period last year, which recorded a loss of 37.37 million RMB[4]. - The net loss after deducting non-recurring gains and losses is projected to be between 48 million RMB and 58 million RMB, a decrease of 22.66% to 48.22% from the previous year's loss of 39.13 million RMB[4]. - The basic earnings per share are anticipated to be a loss of between 0.3331 RMB and 0.3905 RMB, compared to a loss of 0.2146 RMB per share in the same period last year[4]. Cost and Expense Factors - The increase in losses is attributed to rising costs of self-produced fresh milk and significant marketing expenses incurred to recover market share and counteract overall market fluctuations[5]. Forecast and Reporting - The performance forecast is based on preliminary estimates by the company's finance department, with final financial data to be disclosed in the 2024 semi-annual report[9].