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酒鬼酒(000799) - 2024 Q2 - 季度业绩预告
000799JGJC(000799)2024-07-09 11:56

Financial Performance - The company expects a net profit of between 110 million and 130 million yuan for the first half of 2024, representing a decline of 69.19% to 73.93% compared to the same period in 2023, when the net profit was approximately 421.95 million yuan[2]. - The basic earnings per share are projected to be between 0.3385 yuan and 0.4001 yuan, down from 1.2986 yuan per share in the same period last year[2]. - The overall sales revenue for the first half of 2024 is estimated to be around 1 billion yuan, with a significant improvement in the second quarter compared to the first quarter[5]. Marketing and Sales Strategy - The company has initiated 11 model markets by the end of June, focusing on core terminal construction and optimizing consumer activities, resulting in a substantial improvement in terminal sales data[5]. - The company is undergoing a marketing model transformation, with a focus on deepening the domestic market and building model markets, which has shown positive results in the second quarter[5]. - The sales expense ratio has increased due to upfront investments aimed at promoting sales and enhancing consumer engagement[5]. - The company has established a BC linkage model, enhancing customer repayment willingness and participation in promotional activities[5]. Market Conditions and Risks - The company is facing pressure on product prices and a recovery phase in consumer demand for mid-to-high-end products, contributing to the decline in net profit[4]. - The company emphasizes the importance of risk awareness for investors amid the current market conditions[6]. Future Reporting - The financial data for the first half of 2024 will be detailed in the upcoming semi-annual report, with the company committed to timely information disclosure[6].