北京商报讯（记者 刘一博 冯若男）9月8日，北京商报记者从酒鬼酒公众号获悉，今年夏天，酒鬼酒在 湖南升学宴举办场次同比逆势攀升21%，其中，湘西市场同比增长273%，长沙、岳阳、郴州等多地增 幅均超27%；同时，终端参与率与宴席扫码量分别提升11%与291%。 ...

证券代码：000799 证券简称：酒鬼酒 公告编号：2025-22 酒鬼酒股份有限公司 关于召开2025年半年度报告网上业绩说明会的公告 本公司及其董事会全体成员保证信息披露内容的真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 敬请广大投资者积极参与。 特此公告 酒鬼酒股份有限公司董事会 2025 年 9 月 9 日 1 酒鬼酒股份有限公司（以下简称"公司"）已于 2025 年 8 月 23 日在巨潮资讯网（http://www.cninfo.com.cn/）上披露了《2025 年 半年度报告》。 为便于广大投资者进一步了解公司 2025 年半年度经营情况，公 司定于 2025 年 9 月 12 日（星期五）下午 15:30 至 16:30 采用网络远 程的方式举行 2025 年半年度报告网上业绩说明会。投资者可登陆网 站 https://eseb.cn/1rjA8uZqydi 参与互动交流。为广泛听取投资者 的意见和建议，提前向投资者征集问题，提问通道自发出公告之日起 开放。 参与方式一：登录网站 https://eseb.cn/1rjA8uZqydi； 参与方式二：微信扫一扫以下二维码： 出席本 ...

证券之星消息，9月8日白酒板块较上一交易日上涨1.52%，酒鬼酒领涨。当日上证指数报收于3826.84， 上涨0.38%。深证成指报收于12666.84，上涨0.61%。白酒板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 000799 | 翻鬼澳 | 68.82 | 4.65% | 31.18万 | | 21.48亿 | | 616809 | 全徽酒 | 22.84 | 3.91% | 14.66万 | | 3.32亿 | | 000568 | 泸州老窖 | 139.88 | 2.93% | 14.22万 | | 19.73亿 | | 000596 | 古井贡酒 | 169.00 | 2.80% | - 3.78万 | | 6.34亿 | | 600702 | 舍得酒业 | 68.06 | 2.25% | 15.97万 | | 10.89 亿 | | 000995 | 皇台酒业 | 15.06 | 2.10% | 12.46万 | | 1.87亿 | | 6 ...

Core Viewpoint - The Chinese liquor industry is experiencing significant polarization, with major players like Moutai thriving while others, such as Jinzhongzi, face severe losses, indicating a challenging market environment for many companies [1][8]. Industry Overview - The white liquor industry is undergoing accelerated differentiation, with 21 listed liquor companies showing mixed results: 6 companies are struggling to grow, 14 are experiencing declines, and 3 are nearing losses [3]. - The average inventory turnover days in the liquor industry have reached 900 days, indicating a significant inventory pressure on distributors [12]. Company Performance - Moutai reported a revenue of 893.89 billion with a net profit of 454.03 billion, showing a year-on-year growth of 8.89% [5][6]. - Gujing Gongjiu achieved a revenue of 138.8 billion, with a 0.54% increase in net profit to 36.62 billion, largely due to its online sales strategy [6][24]. - Jinzhongzi reported a loss of 72 million, with a staggering year-on-year decline of 750.54% [8][19]. - Other companies like Jiugui Jiu and Yanghe experienced significant revenue declines of 43.54% and 35.32%, respectively [6][19]. Market Trends - The introduction of new regulations limiting alcohol consumption in government settings has drastically reduced the share of business banquet wines from 35% to 18%, impacting high-end liquor sales [19]. - There is a growing consumer preference for lower-priced, simpler packaging products, leading to a rise in sales of light bottle wines priced between 60-80 yuan [21][24]. - Companies are innovating their product lines, with some introducing herbal liquors and health-oriented products to attract younger consumers [22][27]. Strategic Responses - Moutai is leveraging its by-products for new revenue streams, converting waste into organic fertilizers and biogas [15][17]. - Gujing Gongjiu's online sales have surged by 40.19%, demonstrating the effectiveness of digital marketing strategies during this downturn [24]. - Companies are focusing on channel innovation and deepening market penetration to maintain resilience amid industry adjustments [24][26].

Investment Rating - The report maintains a "Buy" investment rating for the company [1][8] Core Views - The company's performance is under short-term pressure due to weak liquor consumption, but new products have gained market recognition [1][5] - The company is actively adjusting its operational strategies, focusing on cost control and enhancing its product system, which is expected to contribute to revenue growth [8] Summary by Sections Market Performance - The company's total revenue for H1 2025 was 561 million yuan, a decrease of 44% year-on-year, with a net profit of 9 million yuan, down 93% [4][5] - In Q2 2025, total revenue was 217 million yuan, a decline of 57%, with a net loss of 23 million yuan, a decrease of 148% [4][5] Product and Sales Analysis - The company's product revenue for H1 2025 saw declines across various series, with the "Inner Reference" series down 36%, "Jiu Gui" down 51%, and "Xiang Quan" down 36% [6] - The company has streamlined its product offerings, reducing SKUs by over 50% in the "Jiu Gui" series, and implemented measures to address distributor inventory issues [6] Distribution and New Products - The company is accelerating the clearing of its distribution system, with a net reduction of 531 distributors, bringing the total to 805 [7] - A new co-branded product, "Jiu Gui Jiu · Free Love," launched in collaboration with a supermarket chain, has quickly sold out, indicating strong market demand [7] Earnings Forecast - The company forecasts EPS of 0.17 yuan for 2025, 0.44 yuan for 2026, and 0.79 yuan for 2027, with corresponding PE ratios of 391, 147, and 82 times [8][11] - The projected revenue growth rates are -49.7% for 2024, -16.8% for 2025, 9.8% for 2026, and 18.0% for 2027 [11]

Core Insights - The company reported a significant decline in revenue and net profit for the first half of 2025, with revenue at 560 million yuan, down 43.5% year-on-year, and net profit at 10 million yuan, down 92.6% [1] - The weak recovery in business consumption scenarios and the demand for mid-to-high-end products remain a challenge for the company's performance [1] Revenue Breakdown - In the first half of 2025, the revenue from different product lines was as follows: Neican at 110 million yuan (down 35.8%), Jiugui at 290 million yuan (down 51.0%), Xiangquan at 30 million yuan (down 35.9%), and other series at 130 million yuan (down 28.8%) [1][2] - The Jiugui series experienced a significant decline, while the Neican series managed to improve its gross margin by narrowing discounts, achieving a gross margin of 88.9% (up 0.9 percentage points) [2] Regional Performance - Major markets saw substantial declines, with the core market in Central China generating 310 million yuan (down 42.5%), and North and East China regions down 39.6% and 45.7% respectively [2] Channel Strategy - The company is actively restructuring its distribution channels, significantly reducing the number of distributors, particularly in Central China, and establishing a dedicated sales company to enhance market penetration [2][3] Financial Metrics - The gross margin for the first half of 2025 was 68.7%, down 4.6 percentage points, primarily due to product mix decline and weakened scale effects [3] - The net profit margin was 1.6%, down 10.6 percentage points, attributed to worsening gross sales differences [3] Cash Flow and Inventory Management - As of the second quarter of 2025, cash receipts from sales were 220 million yuan, down 57.1%, with a negative cash flow of 110 million yuan [3] - The company is focusing on inventory reduction and enhancing direct sales and group purchase channels to alleviate pressure on distributor repayments [3] Strategic Adjustments - The company is adapting to consumer trends by launching cost-effective products and strengthening partnerships with new retail channels [4] - It is focusing on deepening its market presence in its home base of Hunan and exploring county and town markets in other regions [4] Profit Forecast - The company projects net profits of 20 million yuan, 50 million yuan, and 70 million yuan for 2025 to 2027, with corresponding EPS of 0.06 yuan, 0.14 yuan, and 0.21 yuan [4]

Group 1 - The core viewpoint of the report indicates that the sales of the product are under pressure, with the market focusing on refined operations [1] - The company faces rigid expense investments, leading to pressure on profitability [1] - The company is actively adjusting strategies to overcome challenges and is preparing for long-term development [1]

Group 1 - The stock price of JiuGuiJiu increased by 2.04% on September 4, reaching 66.40 CNY per share, with a total market capitalization of 21.575 billion CNY [1] - Year-to-date, JiuGuiJiu's stock price has risen by 20.68%, with a 34.58% increase over the past 20 days and a 61.56% increase over the past 60 days [1] - The company has appeared on the trading leaderboard twice this year, with the most recent net purchase of 1.03 billion CNY on August 20 [1] Group 2 - JiuGuiJiu's main business revenue composition includes: JiuGui series 51.60%, other series 22.38%, NeiCan series 19.77%, and XiangQuan series 5.61% [1] - As of June 30, 2025, JiuGuiJiu reported a revenue of 561 million CNY, a year-on-year decrease of 43.54%, and a net profit of 8.955 million CNY, down 92.60% year-on-year [2] - The company has distributed a total of 2.151 billion CNY in dividends since its A-share listing, with 942 million CNY distributed in the last three years [3] Group 3 - JiuGuiJiu is classified under the food and beverage industry, specifically in the subcategories of liquor [2] - As of June 30, 2025, the number of shareholders decreased to 136,000, with an average of 2,388 circulating shares per person, an increase of 4.61% [2] - Major institutional shareholders include: China Securities White Wine Index A, holding 15.9475 million shares, and ETF funds with varying holdings [3]

日前，白酒上市公司2025年半年报已全部出炉，行业整体业绩图景浮出水面。 在这一背景下，"主动降速，控量稳价"成为众多酒企的共同选择，尤其在制定2025年度目标任务时，普 遍将"稳"作为关键词。茅台将今年营收增速锁定在9%左右，强调企业由高速增长向稳健发展换档;五粮 液提出"2025年营业总收入力争与宏观经济指标保持一致"，将自身发展与宏观大势深度绑定;古井贡酒 则明确"营业总收入较上年度实现稳健增长"，一个"稳"字道尽笃定。 "稳字当头，稳中求进"不仅是宏观经济的总基调，此刻也成为白酒行业穿越周期迷雾的"定海神针"。这 种战略定力，是酒企在不确定性中寻找确定性的关键，目标的审慎与弹性，恰是酒企在行业调整期实 施"进攻性防御"战略的智慧体现。 基于这一思路，在市场运营策略上，酒企们展现出更为灵活的机动性。数据显示，今年上半年，在20家 白酒上市公司中，共有9家企业通过降低合同负债为传统渠道减压。在这背后，主动放宽经销商打款要 求，并同步进行停货稳价，成为酒企们的主要策略。 据佳酿网不完全统计，今年以来，近20家酒企先后发布了停货通知，包括五粮液、洋河、今世缘、汾酒 等上市企业，以及郎酒、习酒等非上市品牌。 众 ...

Core Insights - The keyword "lower degree" has become the most popular term in the Chinese liquor industry for 2025, indicating a significant shift towards low-alcohol products [2][3] Industry Trends - The low-alcohol liquor market in China is rapidly expanding, with market size projected to grow from approximately 20 billion yuan in 2020 to 57 billion yuan by 2024, and expected to exceed 74.2 billion yuan in 2025, reflecting a compound annual growth rate (CAGR) of 30% [4] - The shift towards low-alcohol products is driven by generational changes in consumer preferences, particularly among younger consumers born in the 1990s and 2000s, who show a strong preference for low-alcohol beverages over traditional high-alcohol options [5][6] Company Strategies - Major liquor companies are actively launching low-alcohol products to capture the young consumer market. For instance, Wuliangye's 29-degree "Yi Jian Qing Xin" product has gained significant attention and sold out quickly during a live-stream event [3][7] - Luzhou Laojiao has developed a 28-degree version of its popular Guojiao 1573, while Yanghe and other companies are also introducing various low-alcohol products to diversify their offerings [11][12] - Moutai is expanding into the low-alcohol market with its Yumi brand, launching multiple new products, including a 33.8-degree liquor [6] Market Dynamics - The potential market for young drinkers in China is estimated at 490 million, supporting a market size of 400 billion yuan, which presents a significant opportunity for low-alcohol liquor [15] - Despite the promising growth, the low-alcohol market faces challenges such as product homogenization and the need for differentiation among brands [18] - Companies must innovate not only in product offerings but also in marketing strategies to cultivate a suitable consumption environment for low-alcohol beverages [20]