汉王科技(002362) - 2024 Q2 - 季度业绩预告

Financial Performance - The company expects a net loss of between -60 million and -45 million CNY for the first half of 2024, representing a year-on-year decline of 15.70% to 13.23% compared to a loss of -51.86 million CNY in the same period last year[10] - The basic earnings per share are expected to be between -0.2454 CNY and -0.1841 CNY, compared to -0.2121 CNY per share in the same period last year[10] - The financial data in the performance forecast has not been audited by the accounting firm[10] Revenue Growth - Revenue is projected to increase by 15% to 20%, driven by growth in the touch control and smart terminal businesses[4] - The company has launched several new AI digital paper products, resulting in a sales increase of 80% to 90%[11] - Sales of digital painting products have grown by 15% to 20% due to a recovery in the overseas digital painting market[11] Research and Development - The company is increasing its R&D expenditure to maintain technological leadership and product innovation, with R&D costs rising year-on-year[4] Marketing and Brand Strategy - Marketing expenses have also increased year-on-year to enhance brand and market influence for smart products[12] - The company is focusing on high-margin, high-priced products to enhance profitability in the smart terminal market[12] Investor Advisory - The company advises investors to make cautious decisions and be aware of investment risks[13]