Sales Performance - The company achieved significant sales success in the new property market, securing exclusive agency contracts for projects such as AVA 228 and LARVOTTO, and winning sales championships for multiple new developments [19]. - The company reported a strong performance in residential property agency services, reflecting its ability to capture market opportunities and collaborate effectively with major developers [19]. - Strong sales performance in the luxury property market is expected to continue, with the group focusing on expanding its luxury market segment [41]. - The first-hand market slowdown has negatively impacted the group's performance, but there are expectations for a rebound in new property sales in 2019 [41]. Financial Performance - The group reported revenue of approximately HKD 5.01 billion for the year ended December 31, 2018, a decrease of 5.4% compared to HKD 5.30 billion in the same period of 2017 [33]. - The net profit attributable to equity holders dropped by 69.9% to approximately HKD 58 million, down from HKD 193 million in 2017 [33]. - The average residential property price increased by 8.7% from HKD 12,425 per square foot at the beginning of the year to HKD 13,501 per square foot by mid-year 2018 [33]. - The total number of transactions in the residential property market fell by 16.2% to 15,633 in 2018, marking the lowest level since 2013 [33]. - The company declared an interim dividend of HKD 0.032 per share for the six months ended June 30, 2018, compared to no dividend in 2017 [154]. - The board did not recommend a final dividend for the year ended December 31, 2018, down from HKD 0.05 per share in 2017 [155]. - The company plans to maintain a stable financial position and hold sufficient cash to seize potential expansion and investment opportunities [157]. Corporate Governance - The company maintains a strong governance structure with a dedicated board and various committees to oversee its operations and ensure compliance with regulatory standards [8]. - The company emphasizes strong corporate governance practices to enhance shareholder value and protect shareholder interests [59]. - The company has complied with all corporate governance code provisions as per the Stock Exchange Listing Rules during the year ended December 31, 2018 [60]. - The board consists of eight members, including four executive directors, one non-executive director, and three independent non-executive directors [63]. - The company has established arrangements for stakeholders to raise concerns regarding financial reporting, internal controls, or other potential misconduct [79]. - The company has adopted a board diversity policy in August 2013, recognizing the importance of a diverse board for maintaining competitive advantage [83]. Customer Engagement and Service - The company launched a customer-centric initiative, "Thank You • Feedback," providing various promotional activities and gifts to enhance brand appeal and customer loyalty [16]. - The company established a "Comprehensive Customer Center" in 2016 and introduced the "Property Chat" service in 2017, which received two prestigious customer service awards within a year of launch [18]. - The company has been recognized for its customer service quality, reflecting its proactive approach to understanding and meeting client needs [18]. - The company has implemented a customer relationship team to enhance service quality and gather customer feedback through multiple channels [144]. - The company has achieved ISO 9001:2015 certification for its quality management system, reflecting its commitment to customer service [144]. Talent Development - The group emphasizes the importance of talent development, having received the "Asia Pacific Outstanding Employer Award" for three consecutive years and the "Excellence Employer Award" five times [27]. - The group has established "Midland University" to cultivate industry professionals and promote professionalization within the sector [30]. - The company emphasizes employee training and development through various programs, including the "Flying Tiger Program" and "PTU Program" for frontline staff [143]. - The company has trained and recognized 30 frontline professionals with the "Outstanding Salesperson Award," highlighting its commitment to talent development [107]. Community Engagement and Corporate Social Responsibility - The company has been recognized for its corporate social responsibility efforts, receiving the "Caring Company" logo for 15 consecutive years [122]. - The company has actively supported local suppliers in its procurement policies to reduce transportation emissions [132]. - The company has engaged in various community support activities, including sponsoring charity events and providing volunteer services [125]. - The company has supported the "School Activation" program for five consecutive years, providing comprehensive support to partner schools, including funding for infrastructure and career planning activities [120]. - The company has organized various community activities, including participation in the "Million Walk" charity event, with nearly 100 team members joining to support those in need [121]. Environmental Sustainability - The company has been awarded the "ISO 14064-1: 2006" certification for its greenhouse gas emissions inventory, reflecting its commitment to environmental protection [114]. - The company achieved a direct greenhouse gas emission of 23.67 tons of CO2 equivalent in 2018, a decrease of 24.0% from 31.16 tons in 2017 [134]. - The total energy indirect emissions were 106.17 tons of CO2 equivalent in 2018, slightly up from 105.45 tons in 2017 [134]. - The company has implemented various energy-saving measures, including the use of LED lighting and automatic shut-off for non-operational devices [135]. - The company received the "Energy Saving Award" in the 2018 CLP Eco Energy Award Scheme [137]. Strategic Initiatives - The group is actively improving overall cost efficiency to maintain market competitiveness amid a declining market environment [41]. - A strategic team has been established to capture market opportunities in the Greater Bay Area, aligning with the new economic developments [42]. - The group launched the internal mobile application "M One" in the second half of 2018, marking a significant milestone in its interactive mobile work platform [43]. - The credit business commenced operations in the second half of 2018, contributing to the establishment of a comprehensive business ecosystem [43]. - The company has introduced a new webpage dedicated to the Greater Bay Area, providing detailed real estate data and living information for both Hong Kong and mainland China [108].
美联集团(01200) - 2018 - 年度财报