
Financial Performance - The company's operating revenue for the first half of 2024 was ¥238,974,100.48, representing a 33.89% increase compared to ¥178,483,500.69 in the same period last year[11]. - The net profit attributable to shareholders for the first half of 2024 was -¥46,674,748.48, an improvement of 51.69% from -¥96,610,265.40 in the previous year[11]. - The net profit after deducting non-recurring gains and losses was -¥48,271,912.63, showing a 52.43% improvement compared to -¥101,478,073.73 last year[11]. - The basic earnings per share for the first half of 2024 was -¥0.0492, a 51.72% increase from -¥0.1019 in the same period last year[11]. - The total assets at the end of the reporting period were ¥4,044,598,029.23, a decrease of 2.05% from ¥4,129,067,405.35 at the end of the previous year[11]. - The net assets attributable to shareholders at the end of the reporting period were ¥3,512,209,176.66, down 1.31% from ¥3,558,697,336.86 at the end of the previous year[11]. - The net cash flow from operating activities was ¥2,603,988.94, a significant decrease of 87.50% compared to ¥20,838,270.75 in the same period last year[11]. - The weighted average return on equity for the first half of 2024 was -1.32%, an improvement of 0.92% from -2.24% in the previous year[11]. Revenue Sources and Business Strategy - The company focuses on building an internet entertainment ecosystem centered around premium IP, with major revenue coming from mobile online games[15]. - The company's game revenue primarily comes from subsidiaries, with a mix of self-operated and joint operation models for game distribution[15]. - The company emphasizes continuous product improvement and research and development as key drivers for growth, enhancing product appeal and extending product life cycles[15]. - The company has established a strong market position as a large independent developer, gaining market recognition and competitive advantage[15]. - The company actively explores self-developed and co-operated game releases on mainstream platforms, leveraging its understanding of user needs and core technological advantages[15]. - The company’s revenue model includes both game revenue from direct user payments and licensing income from IP rights[15]. - The company has a strong focus on optimizing data platform efficiency and game engine performance to enhance product quality[15]. - The company has a diverse product line strategy, actively researching innovative themes and gameplay to expand its offerings[15]. Game Development and Releases - The new game "Sengoku Daibouken" launched in May achieved first place in the strategy category and third place in the game category in Japan[16]. - The game "Saint Seiya: Awakening" has maintained stable market performance since its launch in 2016, particularly in the Greater China and Japanese markets[16]. - The upcoming game "Saint Seiya: Awakening 2" is expected to launch in late August 2024 after completing four rounds of testing[16]. - The game "Zhenhun Street: Dawn" is set to launch in September 2023, currently in the gameplay adjustment phase after three rounds of testing[16]. - The game "All-Star Awakening" has successfully obtained its license in June 2023 and is expected to launch in 2025[16]. - The company is preparing for the first technical test of the game "Ultraman" and has submitted the license application package[16]. - The company plans to release several new games in the second half of 2024, including "Saint Seiya: Rebirth 2" and "Yu Yu Hakusho: Fate Awakening" among others[17]. Market Performance and Trends - In the first half of 2024, the domestic game market achieved actual sales revenue of CNY 147.27 billion, a year-on-year increase of 2.08%[18]. - The mobile game market generated actual sales revenue of CNY 107.52 billion, with a year-on-year growth of 0.76%[18]. - The user base for games reached 674 million, marking a year-on-year increase of 0.88%[18]. - The company reported a decrease of 3.32% in actual sales revenue from self-developed games in the domestic market, totaling CNY 117.73 billion[18]. - The overseas market for games saw actual sales revenue of USD 8.55 billion, reflecting a year-on-year increase of 4.24%[18]. Financial Management and Investments - The company made investments totaling ¥5,000,000.00 during the reporting period, a 100% increase compared to the previous year[33]. - The total committed investment for the game development and operation project is CNY 56,345.1 million, with a cumulative investment of CNY 32,346.03 million, achieving 57.41% of the planned investment progress[38]. - The overseas game agency project has a total committed investment of CNY 6,697 million, with a cumulative investment of CNY 5,070 million, achieving 75.71% of the planned investment progress[38]. - The total committed investment for all projects is CNY 87,067.1 million, with a cumulative investment of CNY 61,441.03 million, resulting in a total benefit of CNY 207.79 million during the reporting period[40]. Regulatory Compliance and Risks - The management has highlighted potential risks and uncertainties in future business plans and forecasts, urging investors to maintain awareness of these risks[2]. - The company is aware of the competitive risks in the mobile gaming industry and plans to increase R&D investment to focus on high-quality game development[46]. - The company has established a dedicated department to ensure compliance with regulatory requirements for game content, mitigating the risk of non-compliance[47]. - The company will continue to monitor changes in industry regulations and adapt its strategies accordingly to enhance operational efficiency and competitiveness[46]. Social Responsibility and Environmental Commitment - The company emphasizes its commitment to social responsibility, engaging in poverty alleviation activities and donations for rural education and assistance to disadvantaged groups[57]. - The company has implemented strict measures for the protection of minors, including real-name registration and anti-addiction systems in its games[57]. - The company and its subsidiaries are not classified as key pollutant discharge units and have not faced administrative penalties for environmental issues during the reporting period[56]. Shareholder Information - The total number of shares after the recent changes is 956,665,066, representing 100.00% of the company's shares[89]. - The largest shareholder, Caesar Group (Hong Kong) Limited, holds 19.59% of the shares, totaling 187,409,497 shares[90]. - The company has a total of 84,580 shareholders at the end of the reporting period[90]. - The company plans not to distribute cash dividends or issue bonus shares for the half-year period[55]. Corporate Governance and Management - The management team has extensive experience in the internet gaming sector, ensuring effective collaboration and decision-making within the organization[21]. - The company is focused on attracting and retaining core talent by expanding recruitment channels and implementing incentive mechanisms to enhance employee loyalty and creativity[51]. - The company has significant goodwill from acquisitions, which requires annual impairment testing to mitigate risks associated with potential declines in subsidiary performance[52]. Financial Reporting and Accounting Practices - The financial statements are prepared based on the going concern principle, indicating the company has the ability to continue its operations for at least 12 months from the reporting date[130]. - The company adheres to the accounting standards set by the Ministry of Finance and the China Securities Regulatory Commission, ensuring the financial reports are accurate and complete[132]. - The company’s financial reporting is based on the accrual basis of accounting, except for certain financial instruments and investment properties[129].