MANGO(SZ:300413)2025-01-17 10:55Financial Projections - The estimated operating profit for 2024 is projected to be between RMB 1,666 million and RMB 2,026 million, representing a year-on-year change of -8.41% to +11.38%[3] - The net profit attributable to shareholders is expected to be between RMB 1,250 million and RMB 1,610 million, indicating a significant year-on-year decline of -64.85% to -54.72%[3] - The net profit after deducting non-recurring gains and losses is forecasted to be between RMB 1,540 million and RMB 1,900 million, with a year-on-year change of -9.17% to +12.06%[3] Membership and Revenue Growth - The number of effective members for Mango TV reached 73.31 million by year-end, marking a new high[7] - Revenue from the membership business exceeded RMB 5 billion for the first time, achieving a year-on-year growth of 18%[8] Advertising and E-commerce Performance - The advertising business showed recovery, with a 8% increase in revenue in the second half of the year compared to the first half[8] - The GMV for Xiaomang E-commerce is expected to exceed RMB 16 billion, reflecting a year-on-year growth of 55%[8] Tax and Policy Benefits - The company will benefit from a tax exemption policy for cultural enterprises, which will positively impact net profit from 2024 to 2027[8] Strategic Focus and Recognition - The company is focusing on integrating culture and technology to enhance operational stability and optimize structure[5] - The company has been recognized as one of the "Top 30 Cultural Enterprises" in China for the fifth consecutive time and ranked 19th among the "Top 100 Internet Comprehensive Strength Enterprises" in 2024[7]