ZLC(SH:600818)2025-01-17 11:05Financial Performance Forecast - The company expects a net profit attributable to shareholders of the parent company for 2024 to be between -21.25 million and -10.63 million yuan, indicating a loss compared to the previous year's profit of 24.10 million yuan[4][6]. - The projected net profit after deducting non-recurring gains and losses for 2024 is estimated to be between -20.83 million and -10.42 million yuan[4]. - The total profit for the previous year was 29.86 million yuan, with a net profit of 24.10 million yuan attributable to shareholders[5][6]. - The performance forecast is based on preliminary calculations by the finance department and has not been audited by registered accountants[8]. - The company emphasizes that there are no other significant uncertainties affecting the accuracy of the performance forecast[8]. - Investors are advised that the forecast data is preliminary and the final audited financial data will be disclosed in the 2024 annual report[9]. Marketing and R&D Investments - Increased marketing investments in new brands "NINETEEN FORTY" and "FOREVER BLU" are aimed at enhancing influence among younger demographics, contributing to rising sales expenses[7]. - The company has established a joint research center with Tsinghua University for high-altitude wind energy technology, resulting in an increase of 5.14 million yuan in R&D expenses[7]. Legal and Liability Issues - The company is facing 21 new arbitration cases related to franchise contract disputes, leading to an increase in estimated liabilities[7].