南极电商(002127) - 2024 Q4 - 年度业绩预告

Financial Performance - The company expects a net loss for 2024, with estimated losses ranging from CNY 190 million to CNY 250 million, compared to a profit of CNY 111.58 million in the previous year[3] - The projected revenue for 2024 is between CNY 3.2 billion and CNY 3.5 billion, an increase from CNY 2.69 billion in the previous year[3] - The basic earnings per share are projected to be a loss of CNY 0.0774 to CNY 0.1018, compared to a profit of CNY 0.0474 in the previous year[3] Business Strategy - The company plans to shift its business model for the Nanji brand from authorized cooperation to self-purchase and franchise, leading to increased marketing expenses[4] - The company is focusing on enhancing brand influence and product quality through increased marketing investments and promotional activities[4] Goodwill and Impairment - The goodwill of the acquired subsidiary, Beijing Time Internet Technology Co., is estimated at CNY 324.29 million, with expected impairment of goodwill between CNY 80 million and CNY 110 million due to market competition[5] Market Trends and Risks - The company reported a positive growth trend in brand authorization, self-operated sales, and internet marketing revenue during the reporting period[5] - The company warns investors about potential risks related to preliminary financial data and possible adjustments after the annual audit[6] - The company aims to improve operational quality and reduce costs in its subsidiary to address market risks[5] - The final financial data will be disclosed in the 2024 annual report, and investors are advised to pay attention to investment risks[7]