运营商财经网 实习生郑永杰/文 近日，南极电商公布了最新的年报，其中董事长张玉祥的薪酬变动引起了运营商财经网的关注。 运营商财经网整理了历年年报。数据显示，自2020年至2024年张玉祥的薪酬分别为42.60万元、46.15万 元、42.70万元、84.85万元以及144.0万元，整体呈上升趋势。其中2024年涨幅最大，较上一年上涨了 59.15万元，在2024年公司公布薪酬的高管中排名第一。 而去年薪酬高于他的副总经理虞晗青则由2023年的133.7万元下降到2024年的85.93万元，下降了47.77万 元。值得注意的是，虞晗青2021年到2024年的薪酬分别为72.48万元、62.90万元、133.7万元、85.93万 元。 从2021年以来，张玉祥薪酬首次超过虞晗青，薪酬高出58.07万元，看来，之前张玉祥身为老板，但给 自己定的年薪不高，给副总经理虞晗青却挺舍得给年薪。 不过，运营商财经网还发现，截至今日收盘，张玉祥持有南极电商6.122亿股，持股比例达到24.94%。 按照3.98元/股的收盘价计算，其持股市值达到24亿元。 据悉。2021年张玉祥就以11亿美元财富位列《2021福布斯全球富豪榜》 ...

财报显示，财通基金旗下财通成长优选混合A进入南极电商前十大股东，且为今年一季度新进。今年以来收益率-17.75%，同类排名2153(总2163)。 | 阶段涨幅 | 李度涨幅 | 年度涨幅 | | | | | --- | --- | --- | --- | --- | --- | | | 近1周 | 近1月 | 近3月 | 近6月 | 今年来 | | 阶段涨幅 | 4.66% | 16.78% | 8.36% | -15.80% | -17.75% | | 同类平均6 | 2.05% | 3.96% | 2.55% | 5.5599 | 5.55% | | 沪深300 | -0.41% | 2.69% | 1.53% | 3.23% | 0.22% | | 同类排名 3 | 12 2197 | 20 2194 | 169 2183 | 2153 2163 | 2153 2163 | | 四分位排名 3 | | | | 图片来源:天天基金网 2025/7/2 | | | | 13.5% | | 13.5% | T. 1-1- | T. H. | 7月2日，南极电商连续4个交易日下跌，区间累计跌幅-2.01%。南 ...

关于公司使用闲置自有资金购买理财产品的进展公告 南极电商股份有限公司 关于公司使用闲置自有资金购买理财产品的进展公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 南极电商股份有限公司（以下简称"公司"）2024年年度股东大会审议通过了《关于使用 闲置自有资金购买理财产品的议案》，授权董事长审批使用公司及合并报表范围内下属子公 司暂时闲置的自有资金用于购买理财产品的额度为250,000万元（人民币）；投资类型为安全 性高、流动性好、保本型或低风险型的理财产品或固定收益类证券（除股票、证券投资基金、 无担保债券等有价证券及其衍生品），期限不超过12个月，在上述额度及期限范围内可循环 滚动使用。 现将公司 2025 年 6 月份使用闲置自有资金购买理财产品的事项公告如下： 证券代码：002127 证券简称：南极电商 公告编号：2025-033 二、投资风险及风险控制措施 （一）公司投资的理财产品可能面临的风险揭示 公司投资的理财产品可能存在政策风险、信用风险、市场风险、流动性风险、产品不成 立风险、提前终止风险、交易对手管理风险、兑付延期风险、不可抗力及意外事件 ...

Industry Overview - Sunscreen clothing is designed to block direct exposure to ultraviolet rays, similar to the function of sun umbrellas, and has gained popularity since its introduction in the U.S. in 2007 and later in China [1][8] - The market for sunscreen clothing in China is projected to grow from 45.9 billion yuan in 2016 to 80.8 billion yuan in 2024, with expectations to reach 95.8 billion yuan by 2026 [1][8] Product Classification - Sunscreen clothing can be categorized into three types: colorful cotton fabric clothing, sunscreen fabric with added agents, and special materials like reflective silver fabric [2] Industry Status - The sunscreen market in China has rapidly expanded, becoming the second-largest consumer market globally, with a market share of 16.2% by 2024, up from 6.4% in 2008 [6] - The compound annual growth rate (CAGR) for sunscreen products in China over the past five years is 8.8%, significantly higher than Japan and South Korea [6] Competitive Landscape - The sunscreen clothing market is witnessing increased competition, with various brands entering the market, including established brands like Bosi Deng and Decathlon, as well as new entrants focusing on sunscreen products [10] - The market features a mix of established brands and "white label" products, with some white label sunscreen clothing achieving significant sales on e-commerce platforms [10][13] Key Companies - Major players in the sunscreen clothing market include Bosi Deng, Ternua, and other brands that have expanded their product lines to include sunscreen clothing [19][17] - Ternua reported revenues of 15.92 billion yuan in 2024, with a year-on-year growth of 14.44% [17] Development Trends - The market for sunscreen clothing is expected to continue expanding, with a projected CAGR of 13.6% and a shift towards diverse consumer scenarios [21] - Domestic brands are gaining market share, with Bosi Deng's sunscreen clothing sales increasing from 100 million yuan in 2022 to 1 billion yuan in 2024 [22] - Price competition is intensifying, with a focus on high cost-performance ratios, as the mainstream price range for sunscreen clothing shifts to 100-200 yuan [23]

Core Viewpoint - The article highlights the operational risks faced by Nanji E-commerce, which stem from its over-reliance on a light-asset brand licensing model that has led to declining brand value, revenue instability, and ineffective transformation strategies [1][4]. Group 1: Brand Licensing and Quality Issues - The core crisis of Nanji E-commerce arises from the self-destructive nature of its business model, where rapid expansion through brand licensing has turned into a "poison" that erodes brand vitality [2]. - The lack of quality control has resulted in a high complaint rate for the Nanji brand, with subpar products flooding the market, leading to a decline in consumer trust [2]. - The depreciation of brand value has weakened the foundation of the business model, forcing a reduction in monetization rates as sales decline [2]. Group 2: Revenue Structure and Transformation Challenges - Nanji E-commerce's revenue structure is heavily reliant on mobile internet business, exposing it to significant risks if internet traffic growth plateaus or platform policies tighten [3]. - Attempts to transform into new consumer brands have revealed multiple contradictions, such as shrinking R&D investments juxtaposed with high advertising budgets [3]. - The management changes have led to strategic inconsistencies, complicating the company's efforts to balance low-end licensing cash flow with high-end market ambitions [3]. Group 3: Valuation and Market Concerns - The risks faced by Nanji E-commerce illustrate a textbook case of a light-asset model transitioning from expansion to self-harm, with a deteriorating moat due to poor governance [4]. - The company's high valuation, supported by a single revenue structure, has been exposed as unsustainable amid industry changes [4]. - The article emphasizes the need for Nanji E-commerce to reconstruct its product core, balance its business ecosystem, and rebuild brand credibility to navigate through market challenges [4].

Group 1 - The A-share internet e-commerce sector has experienced a pullback, with Qingmu Technology dropping nearly 9% [1] - Yiwan Yichuang has seen a decline of over 5.5% [1] - Other companies such as Xinghui Co., Kaichun Co., Xinxinda, and Nanji E-commerce also followed the downward trend [1]

关于公司使用闲置自有资金购买理财产品的进展公告 证券代码：002127 证券简称：南极电商 公告编号：2025-032 南极电商股份有限公司 关于公司使用闲置自有资金购买理财产品的进展公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 南极电商股份有限公司（以下简称"公司"）2024年年度股东大会审议通过了《关于使用 闲置自有资金购买理财产品的议案》，授权董事长审批使用公司及合并报表范围内下属子公 司暂时闲置的自有资金用于购买理财产品的额度为250,000万元（人民币）；投资类型为安全 性高、流动性好、保本型或低风险型的理财产品或固定收益类证券（除股票、证券投资基金、 无担保债券等有价证券及其衍生品），期限不超过12个月，在上述额度及期限范围内可循环 滚动使用。 现将公司 2025 年 5 月份使用闲置自有资金购买理财产品的事项公告如下： - 1 - 序 号 受托人名称 产品名称 产品 类型 委托理 财金额 （万 元） 预计年化收 益率 起始日 到期日 资金 来源 关联 关系 1 宁波银行股份 有限公司北京 东城支行 招银理财招赢日日金 66 号现金管理类理 ...

Group 1 - The A-share internet e-commerce sector has declined, with Jihong Co., Ltd. falling nearly 6% [1] - Xinghui Co., Ltd. has dropped over 4%, indicating a broader trend in the sector [1] - Other companies such as Kuaijingtong and Nanji E-commerce also experienced declines [1]

Core Viewpoint - The company is transitioning from a "brand licensing" model, known for its "label-selling" business, back to a self-operated model, aiming to revitalize the "Nanji Ren" brand and improve its market position [1][18]. Business Strategy - Starting in 2023, the company has shifted some core categories of the "Nanji Ren" brand from brand licensing to self-operated sales, launching new product lines including thermal clothing and planning to enter the down jacket market [1][18]. - The company aims to position "Nanji Ren" as a brand that combines the pricing of Decathlon, the variety of Uniqlo, and the quality of Lululemon [2]. Financial Performance - In 2024, the company expects revenue growth of 24.75% to reach 3.358 billion yuan, but it anticipates a net loss of 237 million yuan, marking a shift from profit to loss [1]. - The company's revenue has been declining, with total revenue falling from 3.888 billion yuan in 2021 to 2.692 billion yuan in 2023, and net profit dropping from 477 million yuan to a loss of 298 million yuan in the same period [16]. Historical Context - The "Nanji Ren" brand began as a thermal underwear seller but transitioned to a "label-selling" business model around 2008, focusing on brand licensing and outsourcing production [4][10]. - At its peak in 2019, the brand achieved a GMV of 27.138 billion yuan across e-commerce platforms, with significant market share in various categories [5]. Market Challenges - The company faces challenges related to quality control and brand positioning, as the "label-selling" model has led to inconsistent product quality and legal disputes [12][14]. - The decline in e-commerce platform traffic and the limitations of a single brand strategy have highlighted the need for diversification and improved quality management [16]. Marketing and Sales - The company has increased its marketing budget significantly, with sales expenses projected to reach 588 million yuan in 2024, a 430.28% increase from the previous year [19]. - The company plans to enhance its marketing efficiency and focus on product planning and overall marketing strategies moving forward [20]. Future Outlook - The company is optimistic about its self-operated business model, believing it will yield results in the next one to two years despite current losses [20]. - The company continues to invest in mobile internet marketing, which has been a significant revenue contributor, accounting for over 80% of total revenue in recent years [21].

证券代码：002127 证券简称：南极电商 南极电商股份有限公司投资者关系活动记录表 编号：2025-011 分品牌来看，公司南极人品牌在业务调整与重塑的过程 中，后续将进入经营高质量恢复阶段。百家好目前处于业务 快速增长期，在基于稳定增长的基础上，计划通过学习一些 设计师品牌及优秀案例，逐步拓宽产品品类。卡帝乐鳄鱼目 前处于战略性收缩状态，后续将在产品质量、供应商以及经 销商等方面进行调整与重塑，待后续调整完毕会将重新进行 产品上链。 （二）线下门店的核心战略及具体规划？主要线下门店类型 经营模式？线下门店的 SKU 是直营还是加盟？公司对于线 下门店的销售金额是否有规划？ 答复： 目前南极人仲盛快闪店已经开业，后续环球港将会开设 首家固定店铺，此外公司也在积极与上海及上海周边地区的 零售业态进行广泛积极的洽谈，同步探索开立满足多品类、 可社交、提供生活方式的大型综合店。 线下店铺类型包括但不限于单点店、综合店及社区店等， 公司的目标是根据不同的店铺的要素探索合适的经营模型。 公司线下门店将提升店铺的高端化形象，并将通过融入自有 IP 系列，增加网红打卡区域等营销形式，强化线下消费者的 体验感。 目前公司重 ...