SRX(SH:605168)2025-01-17 12:00Financial Performance - The company expects a net profit attributable to shareholders of the parent company for 2024 to be between 100 million and 140 million yuan, representing a decrease of 38.798 million to 42.798 million yuan compared to the previous year, a year-on-year decline of 73.48% to 81.06%[3][5]. - The expected net profit attributable to shareholders of the parent company, excluding non-recurring gains and losses, is projected to be between 210 million and 250 million yuan, a decrease of 15.837 million to 19.837 million yuan compared to the previous year, reflecting a year-on-year decline of 38.78% to 48.58%[7]. - The total profit for the previous year was 586.0673 million yuan, with a net profit attributable to shareholders of the parent company of 527.9842 million yuan[9]. Business Strategy - The company aims to optimize its business structure and enhance management to maintain a stable gross profit margin despite a challenging external environment[11]. - The company is focusing on long-term development by implementing a strategy driven by new productive forces, emphasizing stable core business development while exploring new sectors[12]. - The company is increasing its strategic layout in AI marketing technology, sports lottery business, and external investments, including successful investments in Honor Terminal and Ruihua Technology[12]. - The company is developing a national sports lottery sales network and a lottery information platform as part of its new business initiatives[12]. Investment and Risk - The fair value adjustment of the investment in China Resources Beverage, which successfully listed on the Hong Kong Stock Exchange, significantly impacts the company's net profit fluctuations for 2024[12]. - The performance forecast is based on preliminary calculations by the finance department and has not yet been audited by a registered accountant[13]. - Investors are advised to pay attention to investment risks as the forecast data is preliminary and subject to change upon the release of the audited annual report[14].