KENNEDE(SZ:002723)2025-01-23 10:30Financial Performance Expectations - The company expects a net profit loss between 170 million and 250 million yuan for the year 2024, compared to a loss of 6.9164 million yuan in the same period last year[3]. - The net profit loss after deducting non-recurring gains and losses is projected to be between 165 million and 240 million yuan, compared to a loss of 11.9899 million yuan last year[3]. - The basic earnings per share are expected to be a loss between 0.5346 yuan and 0.7861 yuan, compared to a loss of 0.0217 yuan per share last year[3]. Factors Affecting Performance - The decline in performance is attributed to intensified market competition in the home appliance sector, leading to pressure on product sales prices and a decrease in gross profit margin[5]. - Revenue from the engineering construction business has decreased due to macroeconomic factors, resulting in reduced profits[5]. - The company has increased investment in new businesses such as health lighting and heat pumps, but these are still in the investment phase and have not yet achieved economies of scale, leading to increased marketing expenses and lower profits[5]. - The company has made provisions for asset impairment losses based on cautious principles, impacting the financial results[6]. Financial Reporting - The financial data provided is preliminary and subject to change, with the final figures to be disclosed in the formal 2024 annual report[7].