SYG(SZ:300740)2025-01-24 09:22Financial Performance - The estimated net profit for 2024 is projected to be between 10,000 million and 13,000 million CNY, representing a decline of 56% to 66% compared to the previous year's profit of 29,420 million CNY[2] - The net profit after deducting non-recurring gains and losses is expected to be between 10,700 million and 13,700 million CNY, down 50% to 61% from 27,261 million CNY in the previous year[2] - The impact of non-recurring gains and losses, including government subsidies and investment income, is expected to reduce net profit by approximately 700 million CNY, a decrease of about 2,800 million CNY year-on-year[4] Strategic Focus - The company is focusing on building a "global new luxury beauty group" label, increasing investment in high-end brand marketing and market expenses[4] - Increased competition in the domestic beauty industry has led to higher sales expense ratios, negatively impacting profit levels compared to the previous year[4]