CBC(SH:600132)2025-02-06 11:30Financial Performance - Total operating revenue for 2024 was RMB 1,464,459.78 million, a decrease of 1.15% compared to the previous year[3] - Operating profit decreased by 5.02% to RMB 318,451.43 million, while total profit fell by 5.98% to RMB 317,395.68 million[5] - Net profit attributable to shareholders was RMB 124,521.49 million, down 6.84% year-on-year, with basic earnings per share at RMB 2.57, also a decrease of 6.84%[3] - Total assets at the end of the reporting period were RMB 1,096,833.97 million, a decline of 11.45% from the previous year[5] - Shareholders' equity attributable to the company decreased by 38.52% to RMB 131,584.21 million, primarily due to cash dividends distributed[6] - The company's weighted average return on equity was 64.94%, down 2.11 percentage points from the previous year[3] Market Strategy - Despite an overall sales decline of 0.75%, the proportion of high-end beer sales increased during the year[6] - The company is focusing on expanding non-drinking channels and increasing canning rates to adapt to changing consumption trends[6] - The company continues to implement its "Big City" strategy to explore new growth opportunities amid intense market competition[6] Investment and Costs - The company has increased its investment in digitalization, resulting in higher information service costs compared to the previous year[6]