山西汾酒(600809) - 2015 Q4 - 年度业绩预告

Financial Performance - The company expects a net profit attributable to shareholders for 2015 to increase by 40%-60% compared to the previous year[1] - The net profit for the same period last year was 355.7582 million yuan[2] - Earnings per share for the previous year was 0.41 yuan[2] Reasons for Profit Increase - The main reasons for the profit increase include revenue growth, reduced advertising expenses, and the successful implementation of the "Double Increase, Double Festival" campaign[3] Forecast and Auditing - The forecasted data is preliminary and subject to final audited results in the 2015 annual report[4]