Investment Rating - The industry investment rating is "Recommended" (maintained) [4][35] Core Insights - The food and beverage industry is experiencing a steady expansion in domestic demand, with a 2.8% year-on-year growth in social retail sales for January and February 2026, indicating a recovery in consumer confidence and spending [4][35] - The report highlights that the current valuation of the consumption sector is at historically low levels, reflecting market expectations. With the implementation of more consumer-promoting policies, the sector is expected to see valuation recovery [4][35] - The report suggests focusing on leading companies with good growth potential and low valuations within the sector [4][35] Summary by Sections Recent Trends - From March 9 to March 20, 2026, the Shenwan Food and Beverage Index had a slight increase of 0.09%, ranking 6th among Shenwan's primary industries. The sub-industry performance varied, with meat products (+2.11%) and liquor (+1.12%) showing positive growth, while snacks (-5.59%) and prepared foods (-8.47%) faced declines [4][34] Industry News - The National Bureau of Statistics reported a significant impact from the extended Spring Festival holiday on domestic demand, with a notable increase in consumer confidence and retail sales growth [27][35] - The report mentions the trend of younger consumers (ages 18-30) driving the growth of lower-priced liquor, with 43% of liquor sales being below 300 yuan [28][30] Key Company Announcements - Wanchen Group reported a revenue of 51.459 billion yuan for 2025, a year-on-year increase of 59.17%, with a significant expansion in its store network [37] - Jinhuijiu reported a revenue of 2.918 billion yuan for 2025, a decline of 3.4%, indicating challenges in the competitive liquor market [36] Focus on Key Companies - The report emphasizes the importance of companies like Guizhou Moutai and Wuliangye in the high-end liquor segment, suggesting they are resilient amid market adjustments [36][37] - It also highlights the potential in the dairy sector, particularly for companies like Yili and New Dairy, which may benefit from favorable cycles in raw milk and beef [37]

证券研究报告 食品饮料 报告日期：2026 年 03 月 23 日 1-2 月社零总额同比增长 2.8%，国内需求稳步扩大 ——食品饮料行业双周报 最近一年走势 分析师：王芳 执业证书编号：S0230520050001 邮箱：wangf@hlzq.com 《茅台发布《市场化运营方案》，大众品 关注细分板块龙头 —食品饮料行业观 点更新报告》2026.01.22 《低位蓄能，向新破局—食品饮料行业 2026 年度投资策略报告》2025.12.28 《白酒筑底，关注餐饮链复苏—食品饮 料行业周报》2025.12.02 华龙证券研究所 摘要： 请认真阅读文后免责条款 投资评级：推荐（维持） 2026 年 03 月 09 日-03 月 20 日，申万食品饮料指数涨跌幅为 +0.09%，在申万一级行业中排名第 6 位，全部子行业涨跌幅分别 为，肉制品（+2.11%）、白酒（+1.12%）、调味品（+0.03%）、啤 酒（-0.38%）、乳品（-1.43%）、保健品（-2.65%）、软饮料（-3.21%）、 零食（-5.59%）、其他酒类（-6.02%）、烘焙食品（-6.46%）、预加 工食品（-8.47%）、熟食（-1 ...

1-2 月社零总额同比增长 2.8%，国内需求稳步扩大 ——食品饮料行业双周报 最近一年走势 分析师：王芳 执业证书编号：S0230520050001 邮箱：wangf@hlzq.com 《茅台发布《市场化运营方案》，大众品 关注细分板块龙头 —食品饮料行业观 点更新报告》2026.01.22 《低位蓄能，向新破局—食品饮料行业 2026 年度投资策略报告》2025.12.28 《白酒筑底，关注餐饮链复苏—食品饮 料行业周报》2025.12.02 华龙证券研究所 摘要： 请认真阅读文后免责条款 证券研究报告 食品饮料 报告日期：2026 年 03 月 23 日 请认真阅读文后免责条款 投资评级：推荐（维持） 2026 年 03 月 09 日-03 月 20 日，申万食品饮料指数涨跌幅为 +0.09%，在申万一级行业中排名第 6 位，全部子行业涨跌幅分别 为，肉制品（+2.11%）、白酒（+1.12%）、调味品（+0.03%）、啤 酒（-0.38%）、乳品（-1.43%）、保健品（-2.65%）、软饮料（-3.21%）、 零食（-5.59%）、其他酒类（-6.02%）、烘焙食品（-6.46%）、预加 工食品（- ...

白酒：酒企自 25Q3 起业绩加速出清、步入显性"去库存"阶段，因此酒企业绩出清已在市场预期内，预计 25Q4+26Q1 上市酒企整体会延续 25Q3 相似的出清斜率，26H2 低基数下或步入表观企稳阶段。其中，我们预计两类酒企 26Q1 业绩 已有望提前企稳：1）出清较早、出清斜率较高的二线酒企，如舍得酒业等；2）具备强势α禀赋的酒企，如贵州茅台。 我们看好当前白酒板块配置价值、低预期下胜率可观，尤其是在市场风偏受外部风险事件影响有所波动的窗口期。预 期先行、节后即使淡季亦具备自上而下催化，从复盘来看 PPI、M1 等对白酒需求侧具备前瞻信号意义。伴随"反内卷" 政策持续落地、企业 ROE 有望改善，并传导至企业端招待等支出提升、居民收入预期改善，行业拐点将逐步临近。 配置方向建议：1）品牌力突出、护城河深厚的高端酒（贵州茅台、五粮液），渠道势能仍处于上行期的山西汾酒，受 益于大众需求强韧性&乡镇消费提质升级趋势的稳健区域龙头。2）顺周期潜在催化的弹性标的（如泛全国化名酒古井 贡酒、泸州老窖），有新产品、新渠道、新范式催化的弹性酒企（如珍酒李渡、舍得酒业、酒鬼酒等）。 啤酒：啤酒的需求场景偏大众化、目前餐饮 ...

Investment Rating - The report maintains an "Accumulate" rating for the food and beverage industry [5] Core Insights - The retail sales growth has accelerated, with a focus on feedback from the Spring Sugar Festival. The report suggests that the overall rhythm of the liquor industry is expected to improve on a month-on-month basis, with key recommendations including leading companies like Kweichow Moutai and others focusing on supply clearance [1][2] - The beer sector is witnessing a recovery, with a notable increase in beer production and the launch of new products, indicating a positive trend in consumer demand [3] - The food sector shows a recovery in retail sales, particularly in the restaurant segment, which is expected to drive opportunities in related supply chains [4][7] Summary by Sections Liquor Industry - Jinhuijiu reported a revenue of 2.918 billion yuan for 2025, a year-on-year decrease of 3.4%, while Shide Jiuye reported a revenue of 4.42 billion yuan, down 17.5% year-on-year. The report highlights a significant divergence in performance among liquor companies, with Kweichow Moutai leading the recovery through reforms [2] - Jinhuijiu's product structure upgrade is notable, with high-end products (above 300 yuan) increasing by 25.21% year-on-year, while low-end products (below 100 yuan) decreased by 36.88% [2] Beer and Beverage Sector - In the beer segment, the cumulative production of major enterprises reached 5.797 million kiloliters in January-February 2026, reflecting a year-on-year growth of 6.5%. The launch of the new Yanjing A10 product is expected to enhance market presence [3] - The beverage sector is characterized by intense competition, with companies launching new products to capture market share. Notable new releases include flavored waters and teas targeting specific consumer scenarios [3] Food Sector - Retail sales in the food sector increased by 2.8% year-on-year in January-February 2026, with restaurant income growing by 4.8%. This growth is attributed to the recovery of consumer spending and seasonal factors [4][7] - Wanchen Group reported a record high net profit margin of 5.7% in Q4 2025, indicating strong profitability and market expansion potential [7]

食品饮料 2026 年 03 月 21 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -24% -12% 0% 12% 24% 36% 2025-03 2025-07 2025-11 食品饮料 沪深300 相关研究报告 《春节提振消费表现，1-2 月社零增速 环比提升—行业点评报告》-2026.3.18 《白酒底部逐步夯实，重视龙头配置 价值—行业点评报告》-2026.3.17 《政策定调树立信心，白酒复苏趋势 明确—行业点评报告》-2026.3.17 消费前景乐观展望，多维度布局龙头标的 ——行业周报 张宇光（分析师） 张思敏（分析师） zhangyuguang@kysec.cn 证书编号：S0790520030003 zhangsimin@kysec.cn 证书编号：S0790525080001 核心观点：板块防御属性凸显，多赛道把握投资机遇 3 月 16 日-3 月 20 日，食品饮料指数跌幅为 0.5%，一级子行业排名第 3，跑赢沪 深 300 约 1.7pct，子行业中白酒（+0.3%）、其他食品（+0.0%）、软饮料（-0.7%） 表现相对领先。本周食品饮料板块展现出较强的防御属性，核心 ...

Investment Rating - The report maintains a positive outlook on the food and beverage sector for 2026, particularly focusing on cyclical opportunities in the liquor and restaurant supply chain [5][9]. Core Insights - The report indicates a recovery in demand for the food and beverage sector, with January-February retail sales in the restaurant sector growing by 4.8% year-on-year, and a notable increase in tobacco and alcohol sales by 19.1% [5][9]. - The white liquor sector is expected to stabilize, with Moutai prices maintaining above 1500 RMB, indicating a potential turning point in the industry cycle [5][10]. - The report highlights a trend towards consolidation in the industry, favoring large companies capable of nationwide distribution and those with regional integration potential [5][9]. - Key recommendations include Moutai, Luzhou Laojiao, Shanxi Fenjiu, and Wuliangye in the liquor sector, and companies like Anjuke Foods, Haitian Flavoring, and Yili in the consumer goods sector [5][12]. Summary by Sections Food and Beverage Sector Overview - The food and beverage sector outperformed the market, with a 0.48% decline compared to a 3.38% drop in the Shanghai Composite Index, ranking third among 31 sub-sectors [8][32]. - The report notes structural improvements in the consumer goods sub-sector, with competition shifting from price to quality, leading to a gradual balance in supply and demand [5][12]. White Liquor Sector - As of March 21, Moutai's bottle price is 1560 RMB, with a slight weekly decrease, while the case price increased by 35 RMB to 1640 RMB, indicating price stability [10][18]. - Moutai's new consignment policy aims to enhance price stability and reduce financial pressure on distributors, transitioning to a model that encourages sales volume growth [10][11]. Consumer Goods Sector - The consumer goods sub-sector is expected to recover, with a focus on supply chain-related products such as condiments and frozen foods, alongside structural opportunities in the dairy sector [12][5]. - The report anticipates a recovery in demand for convenience foods driven by tourism during the Spring Festival, recommending companies like Shuanghui Development and New Dairy [12][5].

行 业 及 产 业 食品饮料 2026 年 03 月 21 日 相关研究 《茅台代售政策落地 坚定看好公司市场化 改革——食品饮料行业周报 20260309- 20260313》 2026/03/16 《批价维持合理 估值吸引力提升——食品 饮料行业周报 20260302-20260306》 2026/03/07 吕昌 A0230516010001 lvchang@swsresearch.com 周缘 A0230519090004 zhouyuan@swsresearch.com 王子昂 A0230525040003 wangza@swsresearch.com 联系人 王子昂 A0230525040003 wangza@swsresearch.com 茅台批价坚挺 关注糖酒会反馈 看好 —— 食品饮料行业周报 20260316-20260320 本期投资提示： ⚫ 风险提示：食品安全问题，经济下行影响白酒及大众品需求。 报 告 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 博时基金 博时基金管理有限公司(researchreport@bosera.com) 使用。1 《节后茅台批价 ...

食品饮料 2026 年 03 月 18 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -19% -10% 0% 10% 19% 29% 2025-03 2025-07 2025-11 食品饮料 沪深300 相关研究报告 《白酒底部逐步夯实，重视龙头配置 价值—行业点评报告》-2026.3.17 《政策定调树立信心，白酒复苏趋势 明确—行业点评报告》-2026.3.17 《餐饮修复叠加通胀预期，调味品板 块值得重视—行业周报》-2026.3.15 春节提振消费表现，1-2 月社零增速环比提升 ——行业点评报告 张宇光（分析师） 张恒玮（分析师） zhangyuguang@kysec.cn 证书编号：S0790520030003 zhanghengwei@kysec.cn 证书编号：S0790122020008 投资建议：春节消费集中释放，社零数据增长较好，建议关注头部企业 2026 年 1-2 月社零数据呈现稳步复苏态势，增速环比 2025 年 12 月实现较好回升， 其中粮油食品、烟酒类消费实现双位数高增，主要受益于春节错期下，假期消费 集中在 1-2 月释放。食品饮料板块市场预期以及估值均处于低位 ...

Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the CSI 300 index by more than 5% over the next six months [52]. Core Viewpoints - The darkest hour for the liquor industry has passed, and a sustained recovery is expected in 2026. The industry has moved past the excessive growth phase, with excess returns increasingly coming from price adjustments. The Producer Price Index (PPI) and the price of Moutai show a high degree of correlation, suggesting a recovery in pricing dynamics [4][19]. - Moutai's reform focuses on direct consumer engagement and returning pricing to its consumption attributes. The introduction of the 1499 yuan Moutai is expected to stimulate consumer demand and help clear excess inventory in the market [4][34]. - The current valuation of the liquor sector is low, with a price-to-earnings (PE) ratio of 18.1X as of March 13, which is below the median of 25.2X and the average of 27.1X since 2012, indicating a strong downside support [41][50]. Summary by Sections Liquor Cycle Status - The liquor industry is at a turning point, with expectations of a recovery starting in 2026. The PPI has shown a narrowing decline since July 2025, indicating a potential bottoming out of the price cycle [4][19]. - Historical data shows that the liquor cycle is closely related to real estate investment trends, with previous downturns linked to economic slowdowns and policy changes [10][22]. Moutai Reform - Moutai is restructuring its product offerings into a pyramid model, focusing on different consumer segments. The marketing strategy includes a mix of self-sale, distribution, and consignment to enhance market reach [25][27]. - The pricing strategy for Moutai's products is being adjusted to reflect market conditions, with the 1499 yuan price point aimed at enhancing consumer access and clearing inventory [28][32]. Investment Value of Liquor - The liquor sector is characterized by low valuations and low expectations, with a significant portion of investment funds currently underweight in the sector. The dividend yield for high-end liquor companies ranges from 3.5% to 5.5%, providing support for stock prices [45][50]. - The report highlights three main investment lines: high-end liquor with stable demand, mid-range liquor benefiting from national expansion, and local market-focused liquor brands [50].