2026 元夕后白酒进销存系列调研 20260305 摘要 白酒回款进度普遍滞后，茅台回款与到货接近，五粮液回款约 40%，国 窖、洋河、酒鬼、汾酒回款仅 20%-30%，多数品牌节奏慢于 2025 年 同期。 动销分化明显，茅台普飞中个位数增长，五粮液 1-2 月增 3%-4%，而 国窖下滑近 25%，洋河、水井坊下滑约 15%，汾酒青花系列下滑约 10%。 库存水平处于高位，国窖、洋河、汾酒、水井坊、酒鬼等品牌渠道库存 普遍在 2-3 个月，茅台普飞约 10 天，五粮液普五约 25 天，整体去库压 力仍存。 批价表现承压，普飞全年预期区间 1,450-1,650 元，普五维持在 780 元上方，国窖 850 元附近，水井坊 8 号因库存积压批价下移至 267 元。 徽酒市场古井、迎驾回款约 45%，口子窖不足 30%；古井动销下滑 10%-15%，迎驾持平，口子窖下滑近 40%，区域竞争加剧且利润空间 收缩。 2026 年合同目标务实，五粮液按去年实际量 1.1 倍签订，洋河持平， 口子窖下调超 20%，茅台精品改由少数经销商承接并推行 i 茅台销售。 Q&A 2026 年腊月到正月十五元宵节前后约 45 ...

研究报告 Research Report 3 Mar 2026 中国必需消费 China (A-share) Staples 中国必选消费 26 年 3 月投资观点：春播正当时 It's the Prime Time for Spring Planting [Table_yemei1] 观点聚焦 Investment Focus | [Table_Info] | | | | | --- | --- | --- | --- | | 股票名称 | 评级 | 股票名称 | 评级 | | 贵州茅台 | Outperform 古井贡酒 | | Outperform | | 贵州茅台 | Outperform 今世缘 | | Outperform | | 五粮液 | Outperform 燕京啤酒 | | Outperform | | 五粮液 | Outperform 安琪酵母 | | Outperform | | 海天味业 | Outperform 安井食品 | | Outperform | | 海天味业 | Outperform 安井食品 | | Outperform | | 山西汾酒 | Outperform 迎驾 ...

研究报告 Research Report 3 Mar 2026 中国必需消费 China (A-share) Staples 中国必选消费 26 年 3 月投资观点：春播正当时 It's the Prime Time for Spring Planting [Table_yemei1] 观点聚焦 Investment Focus | [Table_Info] | | | | | --- | --- | --- | --- | | 股票名称 | 评级 | 股票名称 | 评级 | | 贵州茅台 | Outperform 古井贡酒 | | Outperform | | 贵州茅台 | Outperform 今世缘 | | Outperform | | 五粮液 | Outperform 燕京啤酒 | | Outperform | | 五粮液 | Outperform 安琪酵母 | | Outperform | | 海天味业 | Outperform 安井食品 | | Outperform | | 海天味业 | Outperform 安井食品 | | Outperform | | 山西汾酒 | Outperform 迎驾 ...

Investment Rating - The report maintains a "Buy" rating for the food and beverage industry, indicating an expected return that is stronger than the market benchmark by over 15% [4][9]. Core Views - The report emphasizes a recovery in the food and beverage sector, highlighting a clear trend of recovery starting from the upstream to the downstream [9]. - It identifies three main lines of investment opportunities: upstream agricultural processing, food raw material suppliers, and downstream sectors such as liquor and restaurant supply chains [4][9]. - The report notes that the recovery is characterized by rigid consumption volume and price pressure, with upstream companies having stronger bargaining power compared to downstream [9]. Summary by Relevant Sections Upstream Focus - Agricultural Processing: - Sugar processing is recommended with companies like COFCO Sugar (600737, Buy) and related stocks such as Crown Agricultural (600251, Not Rated) [4]. - Juice processing is highlighted with recommendations for Andeli (605198, Not Rated) and Andeli Juice (02218, Not Rated) [4]. - Livestock is also a focus, recommending Youran Dairy (09858, Buy) and mentioning Modern Farming (01117, Not Rated) [4]. - Food Raw Material Suppliers: - Biotech extraction is recommended with Angel Yeast (600298, Buy) and Bairun (002568, Buy), with related stocks like Morning Light Bio (300138, Not Rated) [4]. - Functional sugars are noted with related stocks such as Huakang (605077, Not Rated) and Baolingbao (002286, Not Rated) [4]. Downstream Focus - Liquor: - Recommended stocks include Shanxi Fenjiu (600809, Buy), Kweichow Moutai (600519, Buy), and Jiansi Yuan (603369, Buy) [4]. - Restaurant Supply Chain and Beer: - Focus on performance confirmation post valuation increase, recommending Yihai International (01579, Buy) and mentioning related stocks like Guoquan (02517, Not Rated) [4]. - Beverages and Snacks: - Emphasis on performance certainty, recommending Yanjinpuzi (002847, Buy) and Qiaqia Food (002557, Buy) [4]. - Health Products: - Noted for valuation ahead of trends, with related stocks like H&H International Holdings (01112, Not Rated) [4].

Investment Rating - The report maintains a positive outlook on the food and beverage sector for investment opportunities in 2026, focusing on cyclical white liquor and restaurant supply chains [7][8]. Core Insights - The white liquor sector is expected to see a recovery, with Moutai prices stabilizing in the first quarter and maintaining strength post-Spring Festival. The industry is entering a phase of consolidation, with a trend of larger companies acquiring smaller ones. Despite a shrinking overall market, leading companies are anticipated to have growth potential [7][8]. - The report highlights two types of companies to watch: those capable of deep national expansion and those with regional consolidation opportunities. If the fundamentals recover as expected, a dual boost in valuation and performance is anticipated by the end of 2026 to 2027 [7][8]. - The consumer goods sub-sector is showing structural improvement, with competition shifting from price to quality. The supply-demand balance is gradually improving, and food CPI is expected to improve quarterly. Companies with cyclical attributes and low valuations are likely to see recovery [7][9]. Summary by Sections 1. Food and Beverage Weekly Insights - The food and beverage sector experienced a decline of 1.54% last week, with the liquor segment down 2.26%, underperforming the market [6][31]. - The report notes that the overall sales volume in the liquor industry during the Spring Festival decreased by 10%-20% year-on-year, which was slightly better than market expectations [8]. 2. Market Performance of Food and Beverage Sectors - The report indicates that the food processing, beer, and seasoning sectors underperformed relative to the market index, with white liquor and beverage dairy sectors showing significant declines [31][32]. - The report emphasizes the importance of monitoring leading brands in the liquor sector, as they are expected to see a turnaround in fundamentals [8][9]. 3. Key Recommendations - For the liquor sector, key recommendations include Moutai, Luzhou Laojiao, Shanxi Fenjiu, and Wuliangye, with a focus on Jinhuijiu [7][8]. - In the consumer goods sector, recommended companies include Anjijia Food, Qianhe Flavoring, Tianwei Food, and Yili Group, among others [7][9].

Investment Rating - The report maintains a positive outlook on the food and beverage sector for 2026, particularly focusing on cyclical opportunities in the liquor and restaurant supply chain [2][6]. Core Insights - The liquor sector is expected to see a recovery, with Moutai prices stabilizing in the first quarter, indicating a turning point in the current cycle. The report anticipates a concentration trend in the industry, favoring leading companies capable of national expansion and those with regional consolidation potential [2][6]. - The report highlights a structural improvement in the mass food sub-sector, with competition shifting from price to quality, and a gradual balance in supply and demand. It predicts a sequential improvement in food CPI [2][6][8]. Summary by Sections Liquor Sector - As of March 1, Moutai's bottle price is 1650 RMB, and the case price is 1680 RMB, remaining stable post-Spring Festival. The overall sales volume for the liquor industry during the Spring Festival is expected to decline by 10%-20% year-on-year, slightly better than market expectations [7]. - The report notes significant differentiation and concentration in the market, with high-end liquor performing exceptionally well. Moutai's sales volume is projected to increase by over 30% year-on-year during the Spring Festival, while Wuliangye is expected to see a 5%-10% increase [7]. - The industry is entering a significant destocking phase, with leading brands' inventory levels notably lower than the previous year. The report concludes that the fundamentals for top brands (Moutai, Wuliangye, Luzhou Laojiao, and Shanxi Fenjiu) have bottomed out [7]. Mass Food Sector - The mass food sub-sector is showing structural improvements, with companies expected to recover due to their cyclical attributes and low valuations. Key recommendations include companies in the restaurant supply chain, such as Anjijia Food, Qianhe Flavoring, and Tianwei Food [8][9]. - The dairy industry is anticipated to see further optimization in supply and demand dynamics, with long-term growth potential in deep-processed products and low-temperature milk. Recommended companies include Yili and New Dairy [9]. Market Performance - The food and beverage sector underperformed the market, with a decline of 1.54% last week, while the liquor segment fell by 2.26%. The report ranks the food and beverage sector 29th among 31 sub-sectors [5][28]. - The report provides a detailed analysis of various sub-sectors, indicating that the liquor sector has faced significant challenges, with white liquor underperforming the market by 5.06 percentage points [28].

食品饮料 2026 年 03 月 01 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -19% -10% 0% 10% 19% 29% 2025-03 2025-07 2025-11 食品饮料 沪深300 相关研究报告 《春节动销趋势向好，聚焦龙头布局 景气赛道—行业周报》-2026.2.23 《包装水行业发展稳健，头部分化孕 育 结 构 性 机 遇 — 行 业 点 评 报 告 》 -2026.2.11 《复苏态势明朗，板块预期乐观—行 业周报》-2026.2.8 节后需求稳健格局优化，健康功能饮品长期向好 ——行业周报 | 张宇光（分析师） | 张思敏（分析师） | | --- | --- | | zhangyuguang@kysec.cn | zhangsimin@kysec.cn | | 证书编号：S0790520030003 | 证书编号：S0790525080001 | zhangsimin@kysec.cn 证书编号：S0790525080001 核心观点：春节动销回暖结构分化，看好健康化饮品赛道龙头 2 月 23 日-2 月 27 日，食品饮料指数跌幅为 1.5%，一级子行业排名第 2 ...

食品饮料 2026 年 03 月 01 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -19% -10% 0% 10% 19% 29% 2025-03 2025-07 2025-11 食品饮料 沪深300 相关研究报告 《春节动销趋势向好，聚焦龙头布局 景气赛道—行业周报》-2026.2.23 《包装水行业发展稳健，头部分化孕 育 结 构 性 机 遇 — 行 业 点 评 报 告 》 -2026.2.11 《复苏态势明朗，板块预期乐观—行 业周报》-2026.2.8 节后需求稳健格局优化，健康功能饮品长期向好 ——行业周报 | 张宇光（分析师） | 张思敏（分析师） | | --- | --- | | zhangyuguang@kysec.cn | zhangsimin@kysec.cn | | 证书编号：S0790520030003 | 证书编号：S0790525080001 | zhangsimin@kysec.cn 证书编号：S0790525080001 核心观点：春节动销回暖结构分化，看好健康化饮品赛道龙头 2 月 23 日-2 月 27 日，食品饮料指数跌幅为 1.5%，一级子行业排名第 2 ...

Investment Rating - The report maintains a positive outlook on the current white liquor sector, suggesting it has configuration value and a favorable win rate under low expectations [2][11] Core Insights - The overall sales performance of white liquor during the Spring Festival met market expectations, with a projected year-on-year decline in total channel sales of 10-15%. Notably, the price of Feitian Moutai remained stable, and there were signs of replenishment for some mass-market products [1][10] - The report indicates that the white liquor industry is currently in a price stabilization phase, with companies actively working on inventory reduction. The strong sales performance of Feitian Moutai during the Spring Festival has helped stabilize market expectations and ease industry pressures [1][10] - The report highlights a gradual transition towards a bottoming phase for the white liquor industry, with expectations of improved consumer sentiment and spending as macroeconomic policies evolve [2][11] Summary by Sections White Liquor - The report suggests that the white liquor sector is experiencing a stabilization in pricing, with Feitian Moutai's current price around 1690 RMB, showing a slight decline [1][10] - Recommendations include focusing on high-end brands with strong market positions, such as Guizhou Moutai and Wuliangye, as well as regional leaders benefiting from robust demand [2][11] Beer - The beer sector is showing signs of recovery in on-premise consumption, with companies expanding into non-drink channels and diversifying their product offerings. The report suggests continued attention to beer companies due to their solid performance and dividend levels [2][11] Yellow Wine - The yellow wine industry is witnessing price increases among leading brands, indicating a potential for improved competitive dynamics. The report notes the importance of marketing and product innovation to attract younger consumers [2][12] Snacks - The snack sector is expected to maintain high growth due to strong sales during the Spring Festival, with recommendations for companies like Wancheng Group and Weilian Meishi, which are well-positioned for growth in Q1 [3][13] Soft Drinks - The soft drink sector is entering a sales lull, facing challenges from the rise of ready-to-drink tea beverages. However, the report remains optimistic about brands like Dongpeng Beverage and Nongfu Spring, which have strong brand potential [3][13] Condiments - The condiment sector is currently stabilizing after a challenging period, with recommendations for companies like Angel Yeast and Qianhe Flavor, which are expected to benefit from improving fundamentals and dividend yields [3][14]

Core Insights - The Chinese white liquor market is experiencing a price adjustment, with the average retail price of the top ten products dropping to 9,166 yuan, a decrease of 10 yuan from the previous day, marking a new low since early February [1] - The market shows a mixed performance with four products increasing in price, five decreasing, and one remaining stable, indicating a structural adjustment rather than a uniform trend [1] Price Movements - Among the products that increased in price, Feitian Moutai rose by 6 yuan per bottle, supported by solid demand and tight supply [1][3] - Other products with price increases include Gujing Gonggu 20, which went up by 3 yuan, and Wuliangye Pu 58 and Shuijing Jianan Chun, both of which saw a slight increase of 1 yuan [1] - Conversely, products that decreased in price include Qinghua Lang, which fell by 10 yuan, and Yanghe Dream Blue M6+, which decreased by 5 yuan [1][4] - The price of the stable product, Jingpin Moutai, remains at 2,419 yuan per bottle, showing resilience in its pricing [1] Market Dynamics - The overall market is characterized by a continued differentiation among products, with core products showing resilience while others face downward pressure [1] - The data is sourced from approximately 200 collection points across major regions, including designated distributors, social distributors, mainstream e-commerce platforms, and retail outlets [4]