分众传媒(002027) - 2018 Q2 - 季度业绩

Financial Performance - Total revenue for the first half of 2018 reached 7.11 billion yuan, a year-on-year increase of 26.04%[3] - Operating profit was 4.06 billion yuan, reflecting a growth of 31.61% compared to the same period last year[3] - Net profit attributable to shareholders was 3.35 billion yuan, up 32.14% year-on-year[3] - Basic earnings per share increased to 0.23 yuan, representing a growth of 35.29%[3] Assets and Equity - Total assets at the end of the reporting period were 17.40 billion yuan, an increase of 11.83% from the beginning of the period[6] - Shareholders' equity rose to 12.50 billion yuan, marking a 20.53% increase[6] - The company's net asset per share increased to 0.85 yuan, up 19.72% from the beginning of the period[6] - The growth in total assets and net assets was primarily driven by the net profit of 3.35 billion yuan achieved during the first half of 2018[6] Business Focus - The company continues to focus on developing and operating urban media networks, targeting mainstream consumer groups in cities[4] Earnings Forecast - There were no discrepancies between the reported performance and the previously disclosed earnings forecast for the first half of 2018[7]