壁垒相对较高的企业更能穿越周期 分众传媒副总裁王龙总结了穿越周期的品牌共性。作为品牌的孵化器平台，分众传媒陪伴了很多品牌在 消费升级的浪潮中实现品牌升级，因此，在王龙看来，一个相对壁垒比较深、比较高的企业往往能把供 应链、分销、占据消费者心智这三个能力组合得比较好。 分众传媒副总裁王龙。 7月10日，由南方都市报主办的"2025高品质消费品牌TOP100创新生态大会"在上海举行。大 会现场，在南都调研成果《2025高品质消费品牌TOP100趋势洞察报告》正式对外发布后， 一场围绕"穿越周期，探寻品牌增长新路径"主题的圆桌把四位来自不同企业背景的业界高管 聚在一起，从各自角度给出有实例、有思考的消费市场洞察。 关注经济周期变化当中的供需关系 "一个好的供应链保证了产品的创新、品质和用户体验，而深度分销可以让消费者对你的产品触手可 得，至于心智选择，会让大家一想到这个品类就会第一提及到你（的品牌），所以品牌自带的流量比例 会很高，就不太会被当下的渠道'内卷'所影响。"王龙说。 王龙认为，在当下消费分化的环境里，更考验企业的硬实力，企业要做到分层引爆，就既要拿好手中 的"茶叶蛋"，活下去，也要有"造原子弹"的思考， ...

Investment Ratings - Kuaishou: Buy rated, share price increased by 55% YTD and 28% post 1Q result [3] - Tencent Music: Buy rated, share price increased by 80% YTD and 37% post 1Q result [5] - NetEase: Buy rated, share price increased by 52% YTD and 25% post 1Q result [11] - Focus Media: Buy rated, share price increased by 11% YTD and 8% post 1Q result [14] - Bilibili: Buy rated, share price increased by 31% YTD and 22% post 1Q result [18] Core Insights - The report highlights a strong rally in major games and entertainment names post 1Q25 results, driven by resilient growth profiles, disciplined competition, AI applications potential, and rising expectations on game pipelines [1] - Key focus areas for the upcoming earnings season include advertising outlook, game momentum into the summer peak season, AI applications monetization, and pricing strategies [2] - The report anticipates that further upside in share prices will require continued earnings delivery or new growth engines contributing to revenue growth in future years [1] Kuaishou - Kuaishou is expected to deliver in-line results for 2Q25 with a 12% year-over-year growth in ads and a 13% growth in GMV, with a 3Q25 outlook of 14% ads growth [3][4] - The company is positioned to improve sequential ads from 2Q onwards due to higher monetization efforts, despite competition from peers [4] - The revenue target for Kling AI has been raised from US$100 million to over US$140 million for FY25 [4] Tencent Music - Tencent Music is projected to achieve a 17% year-over-year growth in music revenue for 2Q25, with an ARPU increase of 9% [8] - The company is expected to maintain good momentum in ARPU due to lower discounts on SVIP subscriptions and new content initiatives [9] - Long-term growth visibility remains strong, with expectations of mid-teen year-over-year music revenue growth [10] NetEase - NetEase is expected to report a 15% year-over-year growth in game revenue for 2Q25, with operating profit increasing by 20% [11][12] - The company is focusing on updates for its 2026 game pipeline, with expectations of stable performance from legacy titles [13] - The stock is trading at 16X 2025E PE, with potential for further EPS upgrades [13] Focus Media - Focus Media's revenue is expected to increase by 1% year-over-year in 2Q25, with operating profit up by 3% [14] - The company anticipates a 6% year-over-year sales increase in 2H25 due to rising ad demand from internet and selective consumer players [15] - The collaboration with Alipay aims to target 400K devices across tier 1/2 locations [17] Bilibili - Bilibili's game sales are projected to increase by 58% year-over-year in 2Q25, with ads up by 18% [18] - The company is expected to face a high comparison in 2H24 but has reset market expectations lower, with potential catalysts from new game approvals [19] - Despite valuation concerns, Bilibili is expected to deliver faster than industry growth in ads and livestreaming [20] Price Targets and Estimates - For NetEase, revenue estimates for 2025-27E have been slightly adjusted downwards, while net profit estimates have been raised [21] - Focus Media's revenue estimates have been trimmed slightly, but the price target has been revised up to Rmb8.3 [21] - Across game coverage, price targets and estimates for XD have been raised due to solid new game releases and better profit margins [21]

Group 1 - The core index of the cultural industry, the China Securities Cultural Industry Index, closed at 1881.59 points, showing mixed performance among the three major A-share indices [1] - The China Securities Cultural Industry Index has increased by 4.85% in the past month, 16.46% in the past three months, and 11.27% year-to-date [2] - The index includes companies involved in various cultural sectors such as news publishing, broadcasting, cultural arts, and creative services, reflecting the overall performance of listed companies in the cultural industry [2] Group 2 - The top ten weighted companies in the index include Focus Media (10.15%), Giant Network (5.14%), and Kaiying Network (4.98%), among others [2] - The index's holdings are primarily listed on the Shenzhen Stock Exchange (77.41%) and the Shanghai Stock Exchange (22.59%) [2] - The industry composition of the index shows that communication services account for 95.23%, consumer discretionary for 3.18%, and industrials for 1.59% [2] Group 3 - The index samples are adjusted semi-annually, with adjustments occurring on the next trading day after the second Friday of June and December [3] - Weight factors are generally fixed until the next scheduled adjustment, with special circumstances allowing for temporary adjustments [3] - Companies that are delisted or undergo mergers, acquisitions, or splits are handled according to specific calculation and maintenance guidelines [3]

受客观条件限制，统计会存在遗漏，欢迎大家纠正补充。对企业宣称的融资额，天虎科技不对其背书，仅供大家参考。 据不完全统计，2025年上半年成都科技创投领域投融资事件总数量为167起，相对2024年上半年（165起事件）基本保持持平，但相较2023年同期（118起 事件）有明显增长；涵盖电子信息、数字经济、大健康、航空航天、绿色低碳、新消费等多个产业生态圈；轮次涉及天使轮、A轮、B轮、C轮、Pre-IPO 轮等阶段，对未界定融资轮次的事件划入股权融资。 需要说明的是，本次统计主要来源于公开披露，部分投资机构和创业载体也提供了相应数据。统计数据涉及成都创业公司的全年股权融资事件，包括从种 子天使到上市前融资，以及资本市场上发生的大额投资事件，包括上市和新三板挂牌事件，其中部分企业多次发生融资事件。本次数据采集以科技企业为 主，兼顾公开信息对传统行业的相关数据整理。企查查亦提供部分信息支持。 2025年上半年，中国投融资市场迎来显著复苏。全国创投融资市场整体比去年更加活跃。数据显示，2025年上半年中国创投融资活跃城市榜中，头部城市 继续保持优势，北京位居榜首，上海、深圳紧随其后。值得关注的是，成都、武汉、长沙等新一 ...

Core Viewpoint - The Shanghai Composite Index fell by 0.13% on July 9, with the media and agriculture sectors showing the highest gains, while the non-ferrous metals and basic chemicals sectors experienced the largest declines [1] Market Performance - 17 out of the 28 sectors in the market saw an increase, with the media sector leading at a rise of 1.35% and agriculture at 0.65% [1] - The media sector attracted a net inflow of 10.55 billion yuan, while the overall market saw a net outflow of 38.54 billion yuan [1][2] - The electronic sector had the largest net outflow of 7.79 billion yuan, followed by non-ferrous metals with 5.41 billion yuan [1] Media Sector Analysis - The media sector had 130 stocks, with 97 rising and 29 falling; 2 stocks hit the daily limit up while 1 hit the limit down [2] - The top three stocks with the highest net inflow in the media sector were: - Zhongwen Online: 446 million yuan - Zhangyue Technology: 241 million yuan - Huanrui Century: 186 million yuan [2] - The stocks with the largest net outflow included: - ST Huayun: -101 million yuan - Xinghui Entertainment: -73 million yuan - Shenzhou Taiyue: -66 million yuan [3] Fund Flow in Media Sector - The media sector saw a total of 63 stocks with net inflows, with 6 stocks having inflows exceeding 100 million yuan [2] - The media sector's inflow and outflow rankings highlight significant movements in capital, indicating investor sentiment and market dynamics [2][3]

从中证800传媒指数持仓的市场板块来看，深圳证券交易所占比79.51%、上海证券交易所占比20.49%。 从中证800传媒指数持仓样本的行业来看，游戏占比28.94%、其他广告营销占比14.92%、影视动漫占比 12.88%、出版占比9.63%、其他数字媒体占比7.80%、互动媒体占比7.29%、广播与电视占比6.00%、数 字营销占比5.75%、视频媒体占比4.03%、图文媒体占比2.76%。 资料显示，指数样本每半年调整一次，样本调整实施时间分别为每年6月和12月的第二个星期五的下一 交易日。权重因子随样本定期调整而调整，调整时间与指数样本定期调整实施时间相同。在下一个定期 调整日前，权重因子一般固定不变。遇临时调整时，当中证800指数调整样本时，中证800行业指数样本 随之进行相应调整。在样本公司有特殊事件发生，导致其行业归属发生变更时，将对中证800行业指数 样本进行相应调整。当样本退市时，将其从指数样本中剔除。样本公司发生收购、合并、分拆等情形的 处理，参照计算与维护细则处理。 数据统计显示，中证800传媒指数近一个月上涨7.50%，近三个月上涨18.18%，年至今上涨14.45%。 据了解，为反映 ...

特别提示： 1、分众传媒信息技术股份有限公司（以下简称"公司"）已披露的《公司发 行股份及支付现金购买资产暨关联交易预案》的"重大事项提示"及"重大风险 提示"章节中，已详细披露了公司拟发行股份及支付现金购买资产（以下简称"本 次交易"）可能存在的风险因素及尚需履行的其他程序，敬请广大投资者注意投 资风险。 2、截至本公告披露日，除《公司发行股份及支付现金购买资产暨关联交易 预案》披露的风险因素外，公司尚未发现可能导致本次交易中止、取消或者对本 次交易方案作出实质性变更的相关事项，本次交易工作正在有序进行中。 一、本次交易的基本情况 公司拟以发行股份及支付现金的方式购买张继学、重庆京东海嘉电子商务有 限公司、百度在线网络技术（北京）有限公司等 50 个交易对方持有的成都新潮 传媒集团股份有限公司 100%的股权。 证券代码：002027 证券简称：分众传媒 公告编号：2025-045 分众传媒信息技术股份有限公司 关于发行股份及支付现金购买资产暨关联交易的进展公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，简明清 晰，通俗易懂，没有虚假记载、误导性陈述或重大遗漏。 本次交易预计不构成重大资产重 ...

Group 1 - The core index of the cultural and entertainment sector, the CSI Cultural and Entertainment Media Index, has shown a mixed performance with a recent increase of 0.32%, closing at 838.13 points and a trading volume of 24.477 billion yuan [1] - Over the past month, the CSI Cultural and Entertainment Media Index has risen by 4.00%, 3.36% over the last three months, and 7.93% year-to-date [1] - The index includes companies involved in video, live streaming, gaming, film, IPTV/OTT, digital publishing, digital marketing, online education, and event performances, reflecting the overall performance of listed companies in the cultural, entertainment, and media sectors [1] Group 2 - The top ten weighted stocks in the CSI Cultural and Entertainment Media Index include: Focus Media (10.22%), China Duty Free Group (8.17%), Giant Network (4.54%), Kaiying Network (4.46%), Kunlun Wanwei (3.92%), 37 Interactive Entertainment (3.91%), Light Media (3.89%), Shenzhou Taiyue (3.42%), Leo Group (3.16%), and BlueFocus Communication Group (3.12%) [1] - The market distribution of the index holdings shows that 73.62% are from the Shenzhen Stock Exchange and 26.38% from the Shanghai Stock Exchange [1] Group 3 - The industry composition of the index holdings indicates that communication services account for 87.58%, consumer discretionary for 11.15%, and information technology for 1.27% [2] - The index samples are adjusted biannually, with adjustments implemented on the next trading day following the second Friday of June and December each year [2] - In special circumstances, the index may undergo temporary adjustments, such as when a sample company is delisted or undergoes mergers, acquisitions, or splits [2] Group 4 - Public funds tracking the cultural and entertainment sector include the Huaxia CSI Cultural and Entertainment Media ETF [3]

2025年07月07日 证券研究报告 | 传媒行业7月投资策略 持续看好游戏板块表现，把握A I应用与I P潮玩布局机会 行业研究 · 深度报告 传媒 · 传媒 投资评级：优于大市（维持） 证券分析师：张衡 证券分析师：陈瑶蓉 021-60875160 021-61761058 zhangheng2@guosen.com.cn chenyaorong@guosen.com.cn S0980517060002 S0980523100001 报告摘要 6月跑赢市场。1）25年6月份传媒板块（申万传媒指数）上涨8.40%，跑赢沪深300指数5.90个百分点，在申万一级31个行业中排名第7位；2）巨人网络、联建光电、ST广网、欢 瑞世纪、冰川网络涨幅居前；祥源文旅、游族网络、新华都、ST大晟、三六五网等跌幅居前；3）估值来看，当前申万传媒指数对应TTM-PE 47.9x，处于过去5年87%分位数。 游戏市场1-5月营收持续高增长，持续看好关注政策、景气度、AI应用及新品上线驱动下的板块机会。1）6月份共有147款国产游戏和11款进口游戏过审，1-6月份累计发放游戏 版号812个，同比增长17.9%；北京、浙江等地推出 ...

证券研究报告 | 2025年07月07日 传媒互联网周报 优于大市 持续看好游戏板块机会，关注暑期档及 AI 应用板块机会 传媒板块本周表现：行业上涨 2.39%，跑赢沪深 300，跑赢创业板指。本周 （6.30-7.6）传媒行业上涨 2.39%，跑赢沪深 300（1.54%），跑赢创业 板指（1.50%）。其中涨幅靠前的分别为吉比特、巨人网络、神州泰岳、 三七互娱等，跌幅靠前的分别为慈文传媒、三维通信、博纳影业、元隆 雅图等。横向比较来看，本周传媒板块在所有板块中涨跌幅排名第 6 位。 重点关注：苹果调整欧盟应用商店规则，国内外 AI 模型及应用持续快速迭 代。1）苹果调整欧盟应用商店规则，以顺应《数字市场法案》新要求，为 开发者开辟更为广阔的空间；2）近日，微信支付正式推出了 MCP 功能，允 许 AI 在与用户互动时直接进行支付，为 AI 商业化铺平道路；3）近日， MiniMax 正式推出了全球首个开源大规模混合架构推理模型—— MiniMax-M1，在全球开源模型评测中排名第二；4)谷歌于近日宣布推出全新 AI 工具套件 Gemini for Education，面向所有使用该平台的学校免费开放， ...