Investment Rating - The report maintains an "Outperform" rating for the media industry, indicating expectations for better performance compared to the market index [5][40]. Core Insights - The media industry experienced a decline of 2.31% during the week of November 10 to November 16, underperforming against the CSI 300 index (-0.66%) and the ChiNext index (-1.68%) [1][12]. - Key companies showing positive performance included Xiangyuan Cultural Tourism, Sanwei Communication, Xinhua Du, and Tianxia Show, while companies like Yue Media, Kunlun Wanwei, Rongxin Culture, and Kaiying Network faced significant declines [1][12]. - The report highlights the launch of Marble 3D by World Labs, which allows the creation of navigable 3D virtual worlds from various input formats, marking a significant advancement in AI-generated content [2][16]. - The report emphasizes the importance of AI applications and policy shifts in the media sector, recommending companies such as Mango TV, Bilibili, Light Media, and Huace Film & TV for potential investment opportunities [4][35]. Summary by Sections Industry Performance - The media sector's performance ranked 23rd among all sectors, with a notable decline of 2.31% [1][12][14]. - The top three films for the week generated a total box office of 5.81 billion yuan, with "The Life of Langlang" leading at 3.38 billion yuan, accounting for 58.2% of the total [3][19]. Key Company Recommendations - The report recommends focusing on companies within the gaming and IP sectors, particularly Giant Network, Kaiying Network, and Jibite, as well as IP brands like Pop Mart [4][35]. - For media companies, it suggests monitoring potential improvements in advertising spending as the economy stabilizes, with a focus on companies like Focus Media and Bilibili [4][35]. AI and Content Development - The report discusses the launch of the Kosong AI framework, which enhances the development of intelligent applications, and the improvements in the 2.5 Turbo model for video generation [2][17]. - It highlights the potential for AI applications in various sectors, including animation, marketing, education, e-commerce, and social media [4][35].

Investment Rating - The report maintains an "Outperform the Market" rating for the media industry [5][35][40]. Core Views - The media industry experienced a decline of 2.31%, underperforming both the CSI 300 (-0.66%) and the ChiNext Index (-1.68%) during the week of November 10 to November 16 [1][12]. - Key companies showing positive performance include Xiangyuan Cultural Tourism, Sanwei Communication, Xinhua Du, and Tianxia Show, while companies like Yue Media, Kunlun Wanwei, Rongxin Culture, and Kaiying Network faced significant declines [1][12]. - The report emphasizes the importance of monitoring the economic bottoming out and potential policy shifts, particularly in AI applications and content production [4][35]. Summary by Sections Industry Performance - The media sector ranked 23rd in terms of weekly performance among all sectors, with a decline of 2.31% [1][12][14]. - The top three films for the week generated a total box office of 5.81 billion yuan, with "Lifelong Life" leading at 3.38 billion yuan (58.2% market share) [3][19]. Key Developments - The launch of Marble 3D by World Labs allows for the creation of navigable 3D virtual worlds from various input formats, marking a significant advancement in AI-generated content [2][16]. - The introduction of the new "head and tail frame" feature in the Keling 2.5 Turbo model enhances the generation quality of AI videos, improving controllability and consistency [2][17]. - The open-source AI framework Kosong by Moonlight provides developers with efficient tools for building intelligent applications [2][17]. Investment Recommendations - The report suggests focusing on the gaming sector and IP trends, recommending companies like Giant Network, Kaiying Network, and Jibite for their strong product cycles and performance [4][35]. - It also highlights the potential for growth in media companies like Mango Super Media and Bilibili, particularly in light of improving economic conditions and policy shifts [4][35]. - AI applications are identified as a key area for investment, with recommendations for companies involved in AI animation, marketing, and education [4][35].

传媒互联网周报 优于大市 Marble 3D 世界模型公测，持续看好板块机会 证券研究报告 | 2025年11月20日 行业下跌 2.31%，跑输沪深 300，跑输创业板指。本周（11.10-11.16）传媒 行业下跌 2.31%，跑输沪深 300（-0.66%），跑输创业板指（-1.68%）。其 中涨幅靠前的分别为祥源文旅、三维通信、新华都、天下秀等，跌幅靠前的 分别为粤传媒、昆仑万维、荣信文化、恺英网络等。横向比较来看，本周传 媒板块在所有板块中涨跌幅排名第 23 位。 Marble 3D 世界模型公测，月之暗面开源 AI 代理开发框架 Kosong。1）近日， 李飞飞创立的World Labs推出了其首个商业产品Marble3D世界模型公测版， 支持从文本、图像、视频等多模态输入生成可导航的 3D 虚拟世界；2）可灵 2.5 Turbo 模型上线全新首尾帧功能。在动态效果、文本响应、风格保持、 美学效果等维度，2.5 Turbo 模型的生成效果较 2.1 模型均取得显著提升。3） 月之暗面开源了 AI 代理开发框架 Kosong，其核心特性包括异步工具编排、 插件化设计和开箱即用的 Python 支持， ...

Industry Overview - The Chinese media industry has maintained rapid growth over the past 20 years, but growth rates have slowed due to the saturation of internet user demographics and the decline in traditional media advertising revenues [1][13] - In 2019, the growth rate of the media industry fell below 10% for the first time, with a total output value of 22,625.4 billion yuan, reflecting a growth rate of 7.95% [1][13] - The media industry experienced rare negative growth in 2022, primarily due to macroeconomic pressures, the impact of the pandemic, and regulatory changes in sectors like online gaming [1][13] - In 2023, the media industry began to recover, with a total output value of 31,518.23 billion yuan, marking an 8.38% year-on-year increase [1][13] - The projected total output value for the media industry in 2024 is approximately 34,157.9 billion yuan [1][13] Market Dynamics - The emergence of new competitive phenomena such as the rise of live-streaming e-commerce and the popularity of short dramas indicates that media companies must explore new avenues or enhance existing potential sectors to break through in a saturated market [1][13] - The media industry has formed a diverse and rich competitive landscape, encompassing content production, marketing services, channel distribution, and cultural communication [15] Policy and Regulation - Recent policies have focused on the integration of traditional and new media talent, encouraging professionals to leverage their skills across platforms to enhance the influence and credibility of mainstream media [7] - The government is also supporting high-quality cultural development, emphasizing the importance of original content creation across various media sectors [7] Industry Trends - The media industry is undergoing a profound transformation driven by technology, with AI and big data becoming core engines for content production and distribution [17] - The deep integration of media forms is reshaping user experiences, creating immersive storytelling through cross-media narratives and IP collaborations [18] - The industry is moving towards verticalization and community building, with platforms focusing on specific content areas to foster digital communities with strong cultural identities [19] Financial Performance - In 2022, the media sector's revenue was 4,701.87 billion yuan, a decline of 6.07% year-on-year, returning to 2019 levels [10] - The projected revenue for the media industry in 2024 is 6,059.64 billion yuan, reflecting a year-on-year growth of 1.89% [10] - The gaming sector showed significant growth, with revenues in the first half of 2025 reaching 544.52 billion yuan, a 22.17% increase year-on-year [11]

Core Viewpoint - The announcement from the company indicates a cash dividend distribution plan for shareholders, reflecting its commitment to returning value to investors [2]. Group 1: Dividend Distribution - The company announced a cash dividend of 0.500000 RMB per 10 shares, which translates to a total distribution based on its total share capital of 14,442,199,726 shares [2]. - The record date for the dividend is set for November 24, 2025, while the ex-dividend date is November 25, 2025 [2].

一、股东会授权及董事会审议通过利润分配方案情况 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，简明清 晰，通俗易懂，没有虚假记载、误导性陈述或重大遗漏。 分众传媒信息技术股份有限公司（以下简称"公司"）2025 年第三季度权 益分派方案已获公司 2024 年年度股东会和公司第九届董事会第五次会议审议通 过，现将权益分派实施事宜公告如下： 证券代码：002027 证券简称：分众传媒 公告编号：2025-068 分众传媒信息技术股份有限公司 2025 年第三季度权益分派实施公告 1、公司于 2025 年 6 月 25 日召开 2024 年年度股东会，审议通过的 2025 年 中期利润分配条件为：相应期间合并报表归属于上市公司普通股股东的净利润为 正；2025 年中期利润分配现金分红上限为：相应期间合并报表归属于上市公司 普通股股东净利润的 100%，并同意授权董事会在符合上述利润分配的条件下制 定具体的 2025 年中期利润分配方案。 2、公司于 2025 年 10 月 28 日召开第九届董事会第五次会议，审议通过了《公 司 2025 年第三季度利润分配方案》，同意以公司总股本 14,442,199, ...

Market Overview - The advertising and marketing sector increased by 2.45% on November 17, with XuanYa International leading the gains [1] - The Shanghai Composite Index closed at 3972.03, down 0.46%, while the Shenzhen Component Index closed at 13202.0, down 0.11% [1] Key Performers - XuanYa International (300612) closed at 18.19, up 19.99% with a trading volume of 540,300 shares [1] - BlueFocus Communication Group (300058) closed at 8.69, up 12.42% with a trading volume of 8,215,600 shares [1] - Yidian Tianxia (301171) closed at 31.38, up 7.50% with a trading volume of 485,000 shares [1] - Other notable performers include Fushi Holdings (300071) up 7.30%, Jiayun Technology (300242) up 5.77%, and Shenguang Group (002400) up 4.94% [1] Capital Flow - The advertising and marketing sector saw a net inflow of 1.257 billion yuan from institutional investors, while retail investors experienced a net outflow of 484 million yuan [2][3] - BlueFocus Communication Group had a net inflow of 677 million yuan from institutional investors, while XuanYa International saw a net outflow of 126 million yuan from retail investors [3] Summary of Individual Stocks - XuanYa International: 2.20 million yuan net inflow from institutional investors, 940.32 million yuan net outflow from retail investors [3] - BlueFocus Communication Group: 677 million yuan net inflow from institutional investors, 477 million yuan net outflow from retail investors [3] - Fushi Holdings: 128 million yuan net inflow from institutional investors, 80.37 million yuan net outflow from retail investors [3] - Jiayun Technology: 19.65 million yuan net inflow from institutional investors, 26.85 million yuan net outflow from retail investors [3]

Investment Rating - The report maintains a "Positive" investment rating for the media and internet industry [8]. Core Insights - In Q3 2025, the fund holding market value proportion of the media and internet sector increased by 0.53 percentage points to 2.50%, ranking 11th among 32 industries, up from 15th in Q2 2025 [2][5][20]. - The media and internet sector has transitioned to an "overweight" position, with the actual fund holding market value proportion exceeding the benchmark by 0.20 percentage points for the first time since Q2 2023 [5][25]. - The gaming and internet sub-sectors within media are seeing increased holding intentions, driven by improved industry sentiment and strong performance of new games [6][29]. Summary by Sections Fund Holdings Analysis - The media and internet sector's fund holdings are still relatively low but benefited from the rising attractiveness of gaming and other related industries, with a notable increase in holdings [5][20]. - The sector's benchmark proportion was 2.29% in Q3 2025, while the actual holding proportion was 2.50%, marking a significant shift to an overweight position [25]. Performance Metrics - The media and internet sector recorded a cumulative increase of 26.37% in Q3 2025, ranking 9th among all industries, compared to a 10.77% increase in Q2 2025 [6][14]. - The TMT (Technology, Media, and Telecommunications) sector's fund holding proportion rose significantly by 11.43 percentage points to 40.59% in Q3 2025 [16][17]. Sub-sector Insights - The gaming sub-sector's allocation increased by 0.71 percentage points to 1.68%, while the internet information services sub-sector saw a slight increase of 0.08 percentage points to 0.14% [29]. - The entertainment sector, including gaming and film, saw a rise in holding market value proportion to 1.72%, while the media sector's proportion decreased to 0.64% [29]. Major Holdings - The top eleven heavily held stocks in the media and internet sector include companies like Kaiying Network, Century Huatong, and Giant Network, with significant increases in the number of funds holding these stocks [32][33]. - The top ten stocks by market value in Q3 2025 include Century Huatong (9.341 billion), Fenzhong Media (9.161 billion), and Giant Network (7.854 billion) [32][34]. Hong Kong Market Holdings - In Q3 2025, Hong Kong stock holdings slightly decreased to 19.0%, with Tencent remaining the second-largest holding among funds [32][39].

Core Insights - The article provides a comprehensive overview of the Chinese media industry, highlighting its vast and complex supply chain, which includes upstream, midstream, and downstream sectors [1][2][5]. Industry Overview - The Chinese media industry consists of various sectors, including publishing, film, exhibitions, broadcasting, internet marketing, and gaming, with numerous companies participating in each area [2][10]. - The industry is characterized by a large number of enterprises, with significant representation from companies such as BlueFocus (蓝色光标), Leo Group (利欧股份), and 37 Interactive Entertainment (三七互娱), all of which reported revenues exceeding 17 billion yuan in 2024 [10]. Regional Distribution - The majority of media companies in China are concentrated in Beijing, with over 121,000 registered media enterprises as of October 20, 2025. Guangdong follows with approximately 92,000 registered companies [5][7]. - Major representative companies are also distributed in Shanghai, Zhejiang, and Guangdong, indicating a concentration in the southeastern region of China [7]. Investment Trends - Recent investment activities in the media sector include acquisitions and capital increases in subsidiaries to expand business operations. Notable investments involve various companies across different funding rounds, including strategic investments and angel rounds [11][12].

傻瓜式广告的盛行透露出企业营销上的懒惰。在数据时代，广 告主紧盯曝光量、点击率，而忽略广告应有的审美价值。但当 他们将消费者视为被动的信息接收器，其广告就失去了沟通的 价值，沦为噪音。这种几乎不提供信息价值或情绪共鸣的营销 也会给品牌埋下隐患。 作者：高若瀛 封图：图虫创意 近日，上海大学一名学生用网购来的电梯广告"通用钥匙"，关停了100多块小区电梯的楼宇广 告，引发热议。该大学生表示他这次行为艺术是为了表达对电梯广告的不满：尽管大家对这个"很 吵的东西"都心存不满，却鲜有人真正去关掉它。 这名大学生没用暴力，只是用切断电源的方式，抗议广告对公共空间的侵占。这一行为背后，折射 出公众对电梯广告无脑循环、对公共空间被过度商业化、对劣质信息"围剿"的积怨已深。 电梯本是人们日常工作、生活的过渡空间。如今连这个短暂休息的地方也变得越来越嘈杂。无论是 等电梯还是在轿厢里，分贝越来越高、不断重复的广告语，让人无处可逃。 人们最开始对电梯广告的态度远没有今天这么负面，从什么时候开始变得不对劲的？ 问题似乎就出在"有声+洗脑循环"的操作上，以至于现在很多人脱口就能说出几句电梯广告语。从 找工作、拍婚纱、买护肤品到儿童鞋， ...