Xml [Table_Page] 投资策略周报|传媒 证券研究报告 [Table_Summary] 核心观点： ⚫ 投资建议。互联网板块：（1）电商：国家统计局发布的11月社会零售 销售额数据显示，实物电商销售额同比增速环比10月降速，市场解读 为4Q电商整体销售额情况偏弱。（2）社交娱乐媒体：哔哩哔哩和腾 讯广告业绩持续跑赢大盘，势能较强。腾讯游戏基本面向上，看好《三 角洲行动》成为王者与和平之后的腾讯第三大长青游戏；B站《逃离鸭 科夫》表现超预期，后续关注《三国：百将牌》，关注公司加码AI人 才储备。（3）互联网医疗：京东健康、阿里健康发挥头部平台优势， 与上游尤其是原研药厂商加深合作，收入及利润增长表现持续强劲。 （4）短视频：近期AI情绪回撤导致AI应用类标的股价下跌，我们认为 快手主业稳健，可灵AI持续保持技术和商业化领先。（5）潮玩+IP赛 道：泡泡玛特上海世茂新店开幕，未来有望布局更多这类大型旗舰店， 增强空间的互动性，在北京机场开设了星星人甜品快闪。近期推出了 1001moons、supertutu等新ip，持续推新。（6）长视频：广电总局发 文部署促进广电视听内容供给工作，建议关注底部位置爱 ...

1、中国电梯媒体行业投融资事件数量和金额先上升后下降 2015-2024年，中国电梯媒体行业融资事件数量和融资金额先上升后下降，2018年融资事件达到7件，为 近年来融资事件最多的一年，融资金额达到44.1亿元，为融资金额最高的一年。 转自：前瞻产业研究院 电梯媒体行业主要上市公司：分众传媒(002027)、蓝色光标(300058)、思美传媒(002712)等 本文核心数据：中国电梯媒体行业融资事件数量、中国电梯媒体行业融资事件区域分布、中国电梯媒体 行业融资企业产品情况 注：1、统计时间截至2025年11月10日，下同。2、2025年暂未有融资事件公布 2、中国电梯媒体行业投融资事件集中于战略轮、A轮、A+轮 | 时间 | 被投资方 | 投资轮次 | 投资金额 | 投资方 | | --- | --- | --- | --- | --- | | 2018/6/21 | 小区通 | 战略投资 | 未透露 | 新潮传媒 | | 2018/4/9 | 新潮传媒 6 | 战略投资 | 20 亿人民币 | 成都高新区产业引导基金 | | 2018/1/23 | 光学传媒 | A轮 | 3000万人民币 | [领投]啟赋 ...

凭借名医"AI分身"实现的专家资源半民化版务,具MAU进速突破 1500万并跃升应用商店榜首。此次产品迭代通过"AI陪伴"模式将 传统的低频就医痛点转化为高频健康管理,不仅重塑了患者流 量的入口，更深度依托蚂蚁底层支付与保险基建,实现了从咨 询、购药到理赔的"医+药+险"全链路数字化闭环.基于此映射逻 长按识别小程序码进入 光大证券小程序 阅读全文 点击上方"光大证券研究"可以订阅哦 下文字 八十 特别申明 : 本订阅号中所涉及的证券研究信息由光大证券研究所编写,仅面向光大证券专业投资者客 户,用作新媒体形势下研究信息和研究观点的沟通交流。非光大证券专业投资者客户,请勿 订阅、接收或使用本订阅号中的任何信息。本订阅号难以设置访问权限，若给您造成不便, 敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相关人员为光大 证券的客户。 光大研究一周热榜,精选"光溯" 小程序本周阅读量前十研报。 矢纹 龄听光的宣音同意并的观察/了解光的空度 从"低频咨询"到"高频陪伴"，AI医疗激活"医药险" 全链路闭环－一蚂蚁集团旗下AI健康助手"蚂蚁阿 福"上线点评 吴佳青 行业简报 2025-12-19 12月 ...

特别申明： 本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究 信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的任何信息。本订阅号 难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相 关人员为光大证券的客户。 点击注册小程序 查看完整报告 分众传媒与阿里合作的"碰一碰"主要应用于电梯相关场景，相关设备安装正稳步有序进行。截至25年8月 底，该项目已覆盖约50万台设备，公司预计到年底覆盖规模将达到100万台。项目累计参与品牌66个，待 上线品牌22个，覆盖多个行业。截至10月末公司向阿里巴巴提供广告发布服务金额达16.86亿元，较上年 大幅提升，我们预计26年互联网企业投放有望维持稳定。 收购项目稳步推进： 公司于25年8月披露以83亿元收购新潮传媒100%股权的交易，目前流程仍在反集中经营者审查阶段。此次 收购旨在实现双方资源与能力的互补：1）客户与点位方面，分众以大中型品牌及一二线城市客户为主， 新潮则侧重中小客户与三四线市场，整合后可补充分众在Top30至Top100 ...

Core Insights - The Social Security Fund's investment in technology stocks has reached a historical high, with a market value exceeding 46.9 billion yuan as of the end of Q3, reflecting a significant increase in preference for technology stocks [1][2]. Group 1: Investment Trends - The Social Security Fund's holdings in the electronics sector reached nearly 27.4 billion yuan, making it the highest among technology sectors, followed by the computer sector with over 7.7 billion yuan [2]. - Year-on-year, the market value of technology stocks held by the Social Security Fund has increased by nearly 61% compared to the end of Q3 last year, and it has grown more than 18 times compared to the same period in 2011 [2]. Group 2: Individual Stock Holdings - Transsion Holdings has the largest holding among the Social Security Fund's investments, with a market value exceeding 4.5 billion yuan [3]. - Other notable stocks with holdings exceeding 1 billion yuan include Pengding Holdings, Focus Media, Unisoc, and Shenzhen South Electronics [4]. Group 3: New Investments - The Social Security Fund's 113 combination and the Basic Pension Insurance Fund's 802 combination have newly invested in Unisoc with 20.93 million shares, amounting to nearly 1.9 billion yuan [5]. - Giant Network was also newly added to the portfolio with 27.84 million shares, valued at over 1.258 billion yuan [6]. Group 4: Long-term Holdings - The Social Security Fund has maintained long-term positions in six technology stocks for over 24 quarters, including Zhongnan Media, Zhongyuan Media, Phoenix Media, Yilian Network, Sanhuan Group, and Transsion Holdings, with each having a market value exceeding 1 billion yuan [7]. - Additionally, 11 technology stocks have been held for over three years, with Pengding Holdings having a market value exceeding 3.2 billion yuan [8]. Group 5: Investment Strategy - The long-term holdings of the Social Security Fund primarily consist of industry-leading stocks with generous dividends and high dividend-yielding media stocks [9].

在当今消费信贷市场蓬勃发展的浪潮中，"还呗"作为一款备受瞩目的借贷产品，背靠A股上市公司 分众 传媒 ，由 上海数禾信息科技有限公司 运营，凭借 金融科技 的概念在市场中一路狂奔。然而，深入探 究其运营模式与用户反馈，不难发现，"还呗"实则是一个隐藏在金融科技光环下的高利贷陷阱，伴随着 一系列令人震惊的乱象。 "还呗"的产品页面虽清晰标注年化利率（单利）为7.2%-35.99%，看似符合监管要求，但实际上却暗藏 玄机。大量投诉案例表明，用户的真实借贷成本被一系列复杂且不透明的收费项目推高至36%的监管红 线边缘。"会员费""担保费"成为了利率的"放大器"，是"还呗"被用户诟病最多的手段。 营销电话的"无差别攻击"也让用户苦不堪言。即便是从未借款的用户，也可能被卷入这场骚扰漩涡。据 《财中社》2025年9月的报道，有用户仅因好奇在"还呗"小程序中输入了手机号，未完成注册流程，便 在随后几分钟开始接到密集的上海区号来电，骚扰持续数月。另一名用户则是在注销账号后，仍被"还 呗"工作人员用私人手机号持续推销骚扰长达半年。这种无差别的、侵犯性极强的营销方式，将"获 客"变成了"扰民"，严重影响了用户的正常生活。 面对潮 ...

证券研究报告 | 2025年12月15日 传媒互联网周报 优于大市 GPT-5.2 发布，持续看好游戏与 AI 应用机会 行业上涨 0.42%，跑输沪深 300，跑输创业板指。本周（12.8-12.14）传媒 行业上涨 0.42%，跑输沪深 300（0.76%），跑输创业板指（4.14%）。其中 涨幅靠前的分别为博纳影业、广西广电、北京文化、三人行等，跌幅靠前的 分别为 ST 返利、华谊兄弟、祥源文旅、联建光电等。横向比较来看，本周 传媒板块在所有板块中涨跌幅排名第 13 位。 OpenAI 发布 GPT-5.2，谷歌 AI 浏览器可一件将标签页变成 APP。1）近日， OpenAI 把最新模型 GPT-5.2 推上生产环境，山姆·阿尔特曼称"使用 GPT-5.2 的职场人，每周至少拿回 10 小时。"；2）Runway 推出其首个通用世界模型 GWM-1，宣称能通过逐帧像素预测，构建一个理解物理规律与时间演化的动 态仿真环境；3）12 月 11 日，谷歌通过官方博客放出 AI 实验项目"Disco"， 首发功能 GenTabs 可把用户打开的一堆标签页实时生成为定制化 Web 应用。 | 证券分析师：张衡 ...

Investment Rating - The report maintains an "Outperform" rating for the media industry [3] Core Insights - The media sector outperformed the market in November, with the Shenwan Media Index rising by 1.69%, surpassing the CSI 300 Index by 4.14 percentage points, ranking 7th among 31 industries [4][20] - The number of game approvals reached a new high, with 178 domestic games and 6 imported games approved in November, contributing to a total of 1,625 game approvals from January to November, a year-on-year increase of 26.8% [4][28] - The gaming market revenue in October was 31.4 billion yuan, a year-on-year growth of 7.8%, driven by strong product cycles from leading companies [4][32] Summary by Sections Market and Industry Review - The media sector's performance in November was strong, with a 1.69% increase in the Shenwan Media Index, outperforming the CSI 300 Index [4][20] - The current TTM-PE for the Shenwan Media Index is 42.6x, positioned at the 82.2% percentile over the past five years [20][26] Gaming - The number of game approvals in November was the highest in three years, with a total of 178 domestic and 6 imported games approved [28] - The gaming market revenue in October was 31.4 billion yuan, with mobile gaming revenue at 22.6 billion yuan, reflecting a year-on-year growth of 2.4% [32] - The overseas revenue for Chinese self-developed games reached 1.799 billion USD in October, marking an 11.9% year-on-year increase [41] Film and Television - The total box office in November reached 3.553 billion yuan, a year-on-year increase of 89.3%, primarily due to the success of "Zootopia 2" [49] - The top five films in November included "Zootopia 2," which grossed over 2.2 billion yuan within nine days of release [60] - The drama market saw high viewership, with "The Tang Dynasty Mysteries" leading with 1.5 billion views [67] AI Applications - The report highlights advancements in AI video models, including the launch of the O1 video model by Keling AI, which allows users to generate videos from text prompts [79] - PixVerse V5.5 was released, enabling the creation of multi-angle narrative videos [84] - Google's Gemini 3 Pro and Nano Banana Pro were launched, showcasing significant improvements in AI capabilities [91] Investment Recommendations - The report suggests focusing on the gaming sector's new product cycles and AI applications, recommending companies such as Giant Network, G-bits, and K-Game Network [96] - The December investment portfolio includes Giant Network, K-Game Network, Bilibili, and HuiLiang Technology [7]

Market Overview - The Shanghai Composite Index fell by 0.55% on December 15, with 13 sectors rising, led by non-bank financials and retail, which increased by 1.59% and 1.49% respectively. The sectors with the largest declines were electronics and communications, down by 2.42% and 1.89% respectively [2] Capital Flow Analysis - The net outflow of capital from the two markets was 47.184 billion yuan, with 8 sectors experiencing net inflows. The defense and military industry saw the largest net inflow of 2.287 billion yuan, rising by 0.83%, followed by the food and beverage sector, which increased by 0.67% with a net inflow of 1.124 billion yuan [2] - A total of 23 sectors experienced net capital outflows, with the electronics sector leading with a net outflow of 16.331 billion yuan, followed by the power equipment sector with a net outflow of 5.919 billion yuan. Other sectors with significant outflows included non-ferrous metals, machinery, and communications [2] Media Industry Performance - The media industry declined by 1.63%, with a total net outflow of 2.678 billion yuan. Out of 129 stocks in this sector, 27 rose, including one hitting the daily limit, while 97 fell, with two hitting the lower limit [3] - The stocks with the highest net inflows included Focus Media, with a net inflow of 101 million yuan, followed by Beijing Culture and Jiubite, with net inflows of 61.9825 million yuan and 55.9307 million yuan respectively [3] - The stocks with the largest net outflows included Century Huatong, with a net outflow of 454.499 million yuan, followed by Bona Film Group and BlueFocus Communication Group, with net outflows of 444.611 million yuan and 346.265 million yuan respectively [5]

证券分析师 林起贤 A0230519060002 linqx@swsresearch.com 袁伟嘉 A0230519080013 yuanwj@swsresearch.com 任梦妮 A0230521100005 renmn@swsresearch.com 夏嘉励 A0230522090001 xiajl@swsresearch.com 赵航 A0230522100002 zhaohang@swsresearch.com 黄俊儒 A0230525070008 huangjr@swsresearch.com 研究支持 张淇元 A0230124080001 zhangqy@swsresearch.com 联系人 林起贤 A0230519060002 ted by street the start of the seen the seen the seen the seen the seen the seen the seen the seen the seen the seen the 相关研究 linqx@swsresearch.com 2025 年 12 月 14 日 互联网争夺 C 端 Al 入口: 字节 ...