Focus Media(SZ:002027)2016-03-30 16:00Financial Performance - The estimated net profit attributable to shareholders for Q1 2016 is projected to be between 62.914 million and 65.244 million RMB, representing a growth of 35% compared to the same period last year [2]. - The net profit for Q1 2015 was 1.0558 million RMB, indicating a significant increase in profitability for Q1 2016 [3]. Brand and Advertising Strategy - The growth in net profit is attributed to the increasing recognition and advertising volume of the "Focus Media" brand in the new economy [5]. - The company's strategy includes precision advertising based on cloud big data and O2O interaction through screens and mobile devices, enhancing advertising effectiveness [6]. Financial Reporting - The financial data presented is preliminary and subject to confirmation in the official Q1 2016 report [7].